China's E-Commerce Landscape
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China’s e-commerce transaction volume will reach US$1.3 trillion by the end of 2012 – is your company ready to benefit?
Companies focused exclusively on selling products to Chinese consumers through brick and mortar stores are missing out on a tremendous new channel to reach hundreds of millions of Chinese consumers who reside outside of major cities like Beijing, Shanghai and Guangzhou. Establishing an online sales presence in China requires varying levels of investment depending on your strategy. Some companies can benefit from partnering with established Chinese players like Alibaba Group’s Tmall or 360Buy.com, while other companies face significantly higher upfront costs to build their own online storefronts in order to have more control of their brand. Regardless of which path you choose, this report arms you with critical information to better understand China’s e-commerce landscape and inform your China e-commerce strategy going into 2013.
This research provides China’s roadmap for ecommerce and is particularly focused on online shopping. Forecasts are provided for China’s ecommerce market transaction volume, the changing distribution of China’s ecommerce market segments, China’s online shopping market transaction volume (compared with the US), and online shoppers in China. Also presented are market shares for major Chinese B2C and C2C players, demographics on China’s online shoppers, channels and case studies.
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