Sbs Why You Should Get Social


Published on

Presentation we developed with Saffron Building Society to demonstrate the power of social networking and the importance of managing your brand reputation online

  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Sbs Why You Should Get Social

  1. 1. Saffron Michelle Monck Building Society 17 February 2010 Why we’re getting social... Monday, 22 March 2010
  2. 2. “We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten. Don't let yourself be lulled into inaction.” Bill Gates, c1999 How true is this quote? Monday, 22 March 2010
  3. 3. Let’s go forward, before we go back... Using the internet to help people save for their dreams Monday, 22 March 2010
  4. 4. Let’s go back, before we go forward... Monday, 22 March 2010
  5. 5. Monday, 22 March 2010
  6. 6. Monday, 22 March 2010
  7. 7. Monday, 22 March 2010
  8. 8. Mutuality was about building The first communities to share the burden of social big responsibilities: network? Food Health Housing Insurance Monday, 22 March 2010
  9. 9. A quick history lesson 1774 1830 1986 1989 2004 Act passed in and Parliament everything Permanent allowing changes... First building building societies to society formed societies where demutualise in Birmingham - the society order to Tim Berners- the first social continued on a compete with Lee ‘invents’ Facebook is network? rolling basis banks the internet born Monday, 22 March 2010
  10. 10. We just lost control...big style • We invest £1,000’s in our brand, our branches, web site, literature, marketing • We train our staff to be brand advocates • We have mission statements, policies, customer service guides, complaints processes… • Up until 2004 we could control all this Monday, 22 March 2010
  11. 11. Our brands are under threat To one person broadcasting to We’ve gone from one an audience of billions person telling five Social networks like Facebook people about a bad and Twitter make this happen experience This can also have a positive effect if positive things are said Monday, 22 March 2010
  12. 12. A look back - how the internet evolved... AOL Got People Yahoo Google made Facebook onto the Internet organised it it searchable made it social Monday, 22 March 2010
  13. 13. How Facebook evolved... Feb 2004 Dec 2005 May 2006 May 2007 Today 30,000 educational Facebook institutions in launches as US, Canada network site Facebook used and other for Harvard by 3.5m US English Business students speaking School Students in 800 colleges countries. 8m users 21 million users ??? Source: BBC Source: Monday, 22 March 2010
  14. 14. Facebook today • 11 million people in the UK use Facebook .... everyday • Improved search facilities and precise targeting are really challenging Google in terms of information gathering and advertising Bigger than Google for the first time ever... Christmas Day 2009 Source: Source: Monday, 22 March 2010
  15. 15. Facebook today 25 mins per day 2 visits per Source: day If these were High Streets – Footfall but Where would you put a branch? the right footfall Monday, 22 March 2010
  16. 16. Whose using Facebook? Source: Not just a youth audience 47% fall into the 25–44 year old bracket Monday, 22 March 2010
  17. 17. The growth of micro blogging (Twitter) Source: BBC Source: Alexa UK Twitter users Feb 08 - 100,000 UK News consumption Twitter users Feb 09 - 1,780,000 News generation Monday, 22 March 2010
  18. 18. Who uses Twitter? • Numbers a little harder to get hold of • Heavy users tend to be younger males • All these figures are indexed against US Source: Monday, 22 March 2010
  19. 19. Who uses Twitter? • Numbers a little harder to get hold of • Heavy users tend to be younger males • All these figures are indexed against US Explosion!!!!!!!!!!... Monday, 22 March 2010
  20. 20. It hits the fan for HSBC in August 2007... “Over the past few weeks it has exploded, with more than 2,500 graduates signed up and dozens more joining every day”. Source: Facebook Source: BBC Source: The Guardian Monday, 22 March 2010
  21. 21. How the networks interact • Integration of different social networks is easier • Users engage with a number of different networks e.g. Sharing YouTube videos via Facebook • The Iran Election is a good reflection of this interaction... Monday, 22 March 2010
  22. 22. Who uses Twitter? • Numbers a little harder to get hold of • Heavy users tend to be younger males • All these figures are indexed against US Explosion!!!!!!!!!!... Monday, 22 March 2010
  23. 23. An ‘explosion’ in 2009 in citizen journalism 20,000 photo uploads 220,000 per hour relating to Iran Election 50,000 Fans in 10 days 495,000 views Sources: Facebook and Youtube Monday, 22 March 2010
  24. 24. And it goes on... Monday, 22 March 2010
  25. 25. What are people doing on the internet now 2010 • Video and blogging 72.8% read blogs • This is where people get information • Peer to peer 82.9% watch video online Source: All universal McCann Monday, 22 March 2010
  26. 26. Watching video over the web is booming Source: Mashable! Source: comscore Loads of new ‘tools’ that enable video sharing Source: Monday, 22 March 2010
  27. 27. Once the realm of the nerd, blogging is becoming more common • Search results now include content from Facebook, Twitter and Blogs • You can no longer control what people see when they search for your brand. • Searchers can find out what people are saying about the brand (peer to peer) right now and use this information to inform their purchase decision Source: Universal McCann • Bloggers opinion’s are ‘trusted’ Monday, 22 March 2010
  28. 28. The ‘influence economy’... Some things don’t change – the most powerful form of marketing is personal recommendation. Monday, 22 March 2010
  29. 29. Peer to peer trust has huge influence on the purchase decision Supporting word-of-mouth is no longer a nice-to-have – 77% of consumers seek out reviews before buying – 70% of UK consumers say reviews are the most important information Source: BazaarVoice Source: Monday, 22 March 2010
  30. 30. So what are we doing? • We’re going to the pub • If you were in the pub and people were talking, or Ye Olde worse, complaining about the service from your World building society – Wide Pub What would you do? • Listen and then join in the conversation • But you’ve got to be in the pub in the first place... That’s what we’re doing in social media Monday, 22 March 2010
  31. 31. “The internet is becoming the town square for the global village of tomorrow.” Bill Gates How true is this quote? Monday, 22 March 2010
  32. 32. Let’s all go down to the ‘virtual pub’ and see what people are saying... Presentation written by Saffron Building Society and Brand Experience Contact Julian Steedman, Managing Director, Brand Experience. 01603 612792. Monday, 22 March 2010