The document provides an overview of the country of Ivory Coast. It discusses Ivory Coast's history including military coups in 1999 and 2002. Recently, Ivory Coast has experienced economic success but also political upheaval and economic instability. The cocoa and coffee industries, which are important to the economy, fluctuate in price and are less stable than other industries. The situation in Ivory Coast could be improved by a U.S. PR agency helping to attract multinational corporations, increase tourism, and support domestic PR efforts. The society has high illiteracy and limited access to media like radio and television. PR theory and health communication could help issues like Ivory Coast's low life expectancy and high HIV/AIDS rates
Food processing presentation for bsc agriculture hons
Case Study: PR in Côte d'Ivoire
1. CASE STUDY: IVORY COAST Julianne Wigley PR Theory Spring 2010 Dr. Nancy Van Leuven
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Editor's Notes
The Ivory Coast (Core d’Ivoire in French) is a sub-Saharan country the size of New Mexico. The Coast is located on the North Atlantic coast of West Africa.
In 1999, the country faced its first military coup, which ruined 4 decades of tranquility. After the coup, the presidential elections in 2000 resulted in widespread violence from political parties that felt excluded in the democratic process. In 2002, a failed miltary coup refocused international attention on the Ivory Coast.
Ivory Coast was long considered one of the economic success stories of Africa, until recent years. The country has recently moved into a period of political upheavel and economic instability.
The downfall of the economic status and politics have made the country far less stable than any other point since its independence from France in 1960, resulting in civil war. And as one of the worlds largest exporters of cocoa and coffee, the country has suffered from unpredictable price fluctuations worldwide.
In 2002, the Ivory Coast government turned to a U.S. public relations agency for assistance in attracting managed clinical networks to the country, generating increased tourism, and assisting with domestic public relations efforts. The government is hopeful that peace will prevail through negotiation sessions with groups trying to overthrow the president and that the Ivory Coast can recapture its international image as a progressive African country attractive to investors and accommodating tourists.
A former U.S. diplomat identified areas in which the cultural norms differ from those in the West: different concepts of family, the position of women in society, village customs and traditions, and belief in animistic forces that absolve the individual form from responsibility for his or her actions.
51.5% of the population over the age of 15 is illiterate. The Ivory Coast government has traditionally controlled most of the media, which consists of 14 radio stations and 14 television stations. Additionally, journalists have been put into jail for reporting antigovernment stances, which raised anger from media watchdog groups and civil rights organizations.
This case study is an example of international public relations. As for health comm, there are many diseases which the people who live in the country are at high risk for. The average life expectancy is only 55 years and there are 480,000 people living with HIV/AIDS. Food or waterborne diseases include bacterial diarrhea, hepatitis A, and typhoid fever. This case study relates to the current day Haiti relief effort, outside PR companies going to an international country to help aid in its economic crisis.