Brasil maior 2013


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Overview of the Greater Brazil Plan "Plano Brasil Maior" outlining a new industrial, technological, service and foreign trade policy for Brazil.

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Brasil maior 2013

  1. 1. Plano Brasil Maior“Greater Brazil Plan”OverviewPrepared by Brazil Pharma NewsApril 2013
  2. 2. DisclaimerThis presentation was prepared in order to provide the general public a an updated overview onThe Greater Brazil Plan (Plano Brasil Maior). The great majority of information contained in thispresentation was originally published by the Brazilian Government and is of public domain.Therefore, the author of this work does not claim authorship and ownership of any informationoriginally published elsewhere. The resources listed may direct the reader to local governmentagencies websites which content is communicated in Portuguese. The free translation content ismade to the best of our knowledge. Therefore, Brazil Pharma News does not warrant the accuracy,reliability or timeliness of any information translated in the following slides. In addition, someitems may not be fully translated into English, including graphs, photos or print screendocuments. Brazil Pharma News does not endorse the use of any web translation tools; othertranslation services may be used to view our site. The information reported in this presentationdoes not necessarily reflect our official position on the subject, nor of any present or pastassociated employers of the author. Some web links may be time‐sensitive. These links may moveor expire as the news changes throughout the time. Some sources may require registration or fee‐based subscriptions. Any person or entities that rely on information obtained from the systemdoes so at his or her own risk. The commercial use or unauthorized distribution of the contents inthis presentation without prior consent is prohibited. If you have any suggestions or comments,please contact us by using the feedback form available at Contact Us.Brazil Pharma News
  3. 3. Federative Republic of Brazil • Population: 205 million people (July 2012 est.)• Total land are: 3,287,597 sq. mi.• GDP: US$ 2.324 trillion (2011)• GDP Growth: 2.7% (2011)• One major official language: Portuguese • Government: Presidential system, Constitutional republic, Federal republic• Population concentration in major urban areas: São Paulo, Rio de Janeiro, Belo Horizonte, Porto Alegre, Brasilia.• Urbanization: 40% metropolitan• Life expectancy at birth : 74.08 yrs (2011 est.)• Total health expenditures (2006): US$ 87.3 billion• Health expenditure as % GDP: 9 (2009)Sources:  World Bank , World Fact Book: Central Intelligence Agency and IBGE (Brazilian Institute of Geography and Statistics)     
  4. 4. Greater Brazil Plan“Innovate to compete. Compete to grow.”Source: Brasil Maior: Sectorial Strategic Agendas – April 2013 
  5. 5. The Greater Brazil Plan“The Greater Brazil Plan is and industrial, technological and foreign tradepolicy from President Dilma Rousseff’s government (2011-Present). It arisesin the context of the troubled world economy. In one side the developedcountries plunged into unprecedented crisis since the Great Depression of1929 which may lead the world into a systemic crisis. In the other side theeconomic strength of emerging countries, led by growth in China, hassecured global growth and avoided the collapse.The challenge of the Greater Brazil Plan is therefore colossal: 1) sustaininclusive economic growth in an adverse economic environment, 2) step outof the international crisis in a better position, which would result in astructural change in the countrys insertion in the world economy. Therefore,the Plan focuses on innovation and productive intensification of Brazilianindustry, aiming sustained gains in labor productivity.Source: Brasil Maior: Sectorial Strategic Agendas – April 2013 
  6. 6. “… The monetary stability, the return on investment and growth, the recoveryin employment, real wage gains and the drastic reduction of poverty createdfavorable conditions for the country to make bolder steps in your journeytoward a higher stage of development.The Plan will adopt important investment and exports exemption measures tostart coping with the appreciation, advancement of credit and improvement ofthe regulatory framework for innovation, strengthening the defense andexpansion of business tax incentives and facilitating financing for addingnational value and competitiveness of supply chains.The country will mobilize its productive forces to innovate, compete andgrow. The large and thriving market, the power of public procurement createdby inclusive policies, the extensive energy resources to be explored, theyoung labor force and entrepreneurial creativity are institutional strengths, ofnatural and social resources to develop a formidable Greater Brazil.”The Greater Brazil Plan, cont’dSource: Brasil Maior: Sectorial Strategic Agendas – April 2013 
  8. 8. Council on Health Complex Competitiveness The Council on Health Complex Competitiveness is comprised ofrepresentatives in the following organizations:• Ministry of Health Secretary (MS).• Ministry of Development, Industry and Foreign Trade (MDIC).• Brazilian Agency for Industrial Development (ABDI).• Brazilian National Development Bank (BNDS).• Ministry of Science, Technology and Innovation (MCTI).• Ministry of Planning (MPOG).• Brazilian Association of Fine Chemical Industries, Biotechnology and itsSpecialties (ABIFINA).• Brazilian Association of Medical, Dental, Hospital and LaboratoriesEquipment Industries (ABIMO).• Brazilian Association of Pharmaceutical Chemistry and PharmaceuticalSupplies Industries (ABIQUIF).• Brazilian Association of Collective Health (ABRASCO).Source: Brasil Maior: Sectorial Strategic Agendas – April 2013 
  9. 9. Council on Health Complex Competitiveness, cont’d• National Pharmaceutical Laboratories Association (ALANAC).• Association of Brazil’s Official Pharmaceutical Laboratories (ALFOB).• National Confederation of Industry (CNI).• National Municipal Health Council (CONASEMS).• National Health Departments Council (CONASS).• Brazil’s Central Workers Union (CUT).• FarmaBrazil Group (Grupo FARMABRASIL).• Federation of Industries of the State of São Paulo (FIESP).• São Paulo State Union’s Force (FORÇA SINDICAL).• Association of Pharmaceutical Research Industry (INTERFARMA).• New Trade Workers Union (NCST).• Brazilian Association of Generic Medicines Manufacturers (PROGENERICOS).• Institute for Research and Development of Drugs and PharmaceuticalProducts(PROTEC / IPD-FARMA).• Society for the Advancement of Science (SBPC).• São Paulo state Pharmaceutical Industry Union (SINDUSFARMA).• General Workers Union (UGT).Source: Brasil Maior: Sectorial Strategic Agendas – April 2013 
  10. 10. Focus and PrioritiesFocus Innovation and technological developmentPriorities To build and strengthen critical competencies in the national economy To enhance productivity and technology density within value chains  To expand the domestic and external markets of Brazilian companies To ensure socially inclusive and environmentally sustainable  growthSource: Plano Brasil Maior 2011/2014 (
  11. 11. Greater Brazil Plan Dimensions  Source: Plano Brasil Maior 2011/2014 (
  12. 12. Strategic GoalsSource: Plano Brasil Maior 2011/2014 (
  13. 13. Health Complex AgendaGoal:“Stimulate the production and reduce the countrys dependence onequipment and materials for use in healthcare, pharmaceuticals(bioproducts and chemicals) and medicines (vaccines, bloodproducts, etc.)”Source: Brasil Maior: Sectorial Strategic Agendas – April 2013 
  14. 14. Health Complex Actions  Expand partnerships for strategic health product development programs: mentalhealth, STDs, AIDS, organ transplants, oncology, neglected diseases, vaccines.Deadline: 12/2014. Responsible: MS, SCTIE and DECIIS.Deploy SUS radiotherapy expansion plan.Deadline: 12/2014. Responsible: MS, SCTIE and DECIIS Set guidelines for offset practices – commercial, industrial and technologycompensation within the health industrial complex.Deadline: 12/2014. Responsible: MS, SCTIE and DECIISSupport financially and technically the official laboratories inserted in the HealthIndustrial Complex Development Program (Procis).Deadline: 12/2014. Responsible: MS, SCTIE and DECIIS Promote the generation of innovations to renew the technology portfolio of largecompanies through small business startups.Deadline: 12/2014. Responsible: FINEPMS (MoH), SCITIE (Secretary of Science, Technology and Strategic Supplies , DECIIS (Dept of Industrial Complex and Health Innovation) Source: Brasil Maior: Sectorial Strategic Agendas – April 2013 
  15. 15. Deploy training and professional qualification center in hospital medical equipmentand pharmaceutical products.Deadline: 12/2014. Responsible: MS, SCTIE and DECIIS. Strengthen the Equivalence and Bioequivalence Network (Reqbio).Deadline: 12/2014. Responsible: MS, SCTIE and DECIIS Strengthen and expand the actions of qualification and certification of suppliesused by the official laboratories.Deadline: 12/2014. Responsible: MS, SCTIE and DECISS. Encourage the offer of certified domestic products in health (national andinternational standards certificationsDeadline: 12/2014. Responsible: FINEP. Improve the pharmaceutical products price control systemDeadline: 12/2014. Responsible: CIMED.Health Complex Actions, cont’dSource: Brasil Maior: Sectorial Strategic Agendas – April 2013 
  16. 16.  Promote periodic updates on the NHS strategic products list.Deadline: 12/2014. Responsible: GECIS / MS.Systematically adjust the PIS / COFINS (taxes) to avoid incidence of higher rates fornew products and active ingredients associations which are individually exemptDeadline: 12/2014. Responsible: MS and SCTIE.Adjust the tax burdens of domestic and imported health products for publicprocurement and social assistance entities.Deadline: 12/2014. Responsible: MS and SCTIE.Support the qualification of engineers, physicists, technicians in the areas ofmaintenance and development of hardware and software to work in radiotherapy anddiagnostic radiology.Deadline: 12/2014. Responsible: MS, SCTIE and DECIIS.Deploy Supplier Qualification Program for the Medical Equipment and SuppliesIndustries, including specialized technical services for health.Deadline: 12/2014. Responsible: MS, SCTIE and DECIIS.Health Complex Actions, cont’dSource: Brasil Maior: Sectorial Strategic Agendas – April 2013 
  17. 17.  Consolidate and improve the health surveillance regulation, so as to enable researchand production of the Industrial Health Complex.Deadline: 12/2014. Responsible: ANVISA.Expand funding for the development and production of biotech drugs.Deadline: 12/2014. Responsible: BNDES.Expand funding for the chain production of medical devices, hospital and dentalequipment (EMHO).Deadline: 12/2014. Responsible: BNDES.Expand funding for the pharmaceutical supply chain.Deadline: 12/2014. Responsible: BNDES. Strengthen the integration of health care services to promote national production andinnovationDeadline: 12/2014. Responsible: ANS.Health Complex Actions, cont’dSource: Brasil Maior: Sectorial Strategic Agendas – April 2013 
  18. 18. Health Complex AgendaGoal:“Strengthen the research, development and innovation framework .”Source: Brasil Maior: Sectorial Strategic Agendas – April 2013 
  19. 19.  Train and strengthen research networks for the production of knowledge andscientific evidence in health (RNPC, REDEFAC, REBRATS, RNTC, RNPCC, RNPDN)Deadline: 12/2014. Responsible: MS, SCTIE and DECIT.Create and consolidate clinical pharmacology and cellular technology referencecenters.Deadline: 12/2014. Responsible: MS, SCTIE, DECIT and FINEP).Qualify the process of ethical clinical research review and reduce time for analysisand approval of clinical research projects.Deadline: 12/2014. Responsible: MS, SCTIE and DECIT).Expand the use of instruments such as the "Science without Borders "to attractresearchers with experience in preclinical research and clinical practice in the country.Deadline: 12/2014. Responsible: MS, SCTIE, DECIT, CNPq and Capes.Encourage preclinical trials projects and animal production bioteries.Deadline: 12/2014. Responsible: FINEP.Health Complex ActionsSource: Brasil Maior: Sectorial Strategic Agendas – April 2013 
  20. 20. Foster the development and application of new information and communicationtechnologies in remote health care.Deadline: 12/2014. Responsible: FINEP.Create biotechnology institutes focusing on research, development and innovationDeadline: 12/2014. Responsible: MS, SCTIE, DECITe MDIC.Prioritize patent application analysis of NHS strategic pharmaceuticals and healthproducts as decided by the Ministry of Health.Deadline: 12/2014. Responsible: INPI.Develop strategies for the medium and long-term adoption of new technologies forhealth products.Deadline: 12/2014. Responsible: MS, MCTI and MDIC.Health Complex Actions, cont’dSource: Brasil Maior: Sectorial Strategic Agendas – April 2013 
  21. 21. Source: Retomada da Produção de Insulina MoH – April 2013 Ministry of Health Public CompaniesGreat Brazil Plan: using the power of purchase TechnologyCentersPrivate Companies
  22. 22. Targets and IndicatorsSource: Plano Brasil Maior 2011/2014 ( To increase fixed investment by % of GDPBase Position (2010): 18.4%Target: 22.4%2. To increase corporate spending on R&D by % of GDPBase Position (2010): 0.59%Target: 0.90% (based on the National Strategy for Science and Technology)3. To increase human resource qualification: % of industry workers with at least secondary educationBase Position (2010): 53.7%Target: 65%4. To increase value added in manufacturing: increase the value added/turnover ration (VIT/GVP)Base Position (2009): 44.3%Target: 45.3%
  23. 23. Targets and Indicators, cont’dSource: Plano Brasil Maior 2011/2014 ( To increase % of knowledge intensive manufacturing: value added of high‐tech manufacturing/total manufacturing aggregated value.Base Position (2009): 30.1%Target : 31.5%6. To strengthen small and medium‐sized enterprises: increase the number of innovative SMEs by 50%Base Position (2008): 37,100Target : 58,000 7. To promote clean production: reduce energy consumption per unit of industrial GDP (energy consumption in ton of oil equivalent – toe per unit of industrial GDP)Base Position (2010): 150.7 ton/ BRL millionTarget : 137.0 ton/ BRL million (estimate at 2010 prices)8. To diversify Brazilian exports by increasing the country’s share in international tradeBase Position (2010): 1.36%Target : 1.6%
  24. 24. Targets and Indicators, cont’dSource: Plano Brasil Maior 2011/2014 ( To develop the national energy markets: increase the ratio of value added/gross turnover of  energy‐goods manufacturingBase Position(2009): 64.0%Target: 66.0%10. To increase access to goods and services for improving quality of life: increase the number of  urban households with broad band access (National Broad Band Plan)Base Position (2010): 13.8 millionTarget: 40 million households.
  25. 25. Opportunities• A large and dynamic domestic market able to sustain growth even in the context of economic crisis in developed countries.• Favorable conditions in commodity markets that enable to sustain trade surplus.• Existence of a group of innovative companies capable of leading a manufacturing modernization process.• Accumulation of scientific competencies with potential to develop products and services with high technological content.• Abundance of natural resources, technological mastery, and entrepreneurial capacity in renewable energies and in the oil and gas chains.• Use of public procurement and large sporting events to leverage new businesses and technologies.Source: Plano Brasil Maior 2011/2014 (
  26. 26. Challenges• To strengthen the technological upgrading of the Brazilian manufacturing industry.• To deal with the effects of both the currency appreciation and the uncertainties of the international environment.• To face growing international competition in the domestic and international markets.• To accelerate investment in physical infrastructure.• To improve basic education and to promote professional qualification at technical and university levels, particularly in engineering‐related areasSource: Plano Brasil Maior 2011/2014 (
  27. 27.
  28. 28. ResourcesSectorial Strategic Agendas – April 2013 
  29. 29. Contact UsPlease check again in the future for more updates!