From Main Street to our street

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From Main Street to our street: how can we create and maintain shared local value in our high streets and town centres? How can we invest not just for immediate returns but for future generations? Who are the helpful troublemakers who can spark new thinking and creativity? And what ingredients can help us create local recipes for successful streets? These slides accompanied my opening keynote at the Mainstreet Australia 2013 conference in Melbourne, May 2013.

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From Main Street to our street

  1. 1. From Main Street to Our StreetA once in a lifetime opportunityJulian Dobson, Urban Pollinators• @juliandobson • www.urbanpollinators.co.uk
  2. 2. Creativity... accessibility...anticipation... determination
  3. 3. Welcome homeAn impressive gateway...and a friendly face?
  4. 4. Section TitleUse this area to provide an optional section subtitle or explanationCurrent Section TitleHighlight the current section if using agenda slides as section breaksSection TitleUse this area to provide an optional section subtitle or explanation1234Welcome homeHow can we build belonging in an era of rapid change? 1Local value, local valuesWhat is local value and what does it depend on? 2Four ingredients of local valueThe magic potion that brings dead cities back to life 3Growing local valueStories of change that take us from models to mindsets 4
  5. 5. Welcome homeThe Sheffield Tap has restored part of the city’shistoric station, brews its own beer and is aconvivial meeting place for locals and strangers.
  6. 6. Welcome homeKant defined happiness as something to do,someone to love and something to hope for...but it all needs somewhere to happen.
  7. 7. Enemies of belonging:places that all look the same‘Many town centres that have undergone substantialregeneration have lost their sense of place...’(new economics foundation, Clone Town Britain)
  8. 8. Enemies of belonging: growth at all costs‘Most people won’t walk more than 100 yards to get acoffee. In a large town we could have a Costa at both endsof the high street, one in a retail park and one at thestation...’(Andy Harrison, chief executive, Whitbread)
  9. 9. Building belonging:is there a better way?‘Through our digital experiences, we are recognisingthat by providing value to the community, we enableour own social value to expand in return.’(Rachel Botsman, What’s Mine is Yours)
  10. 10. Section TitleUse this area to provide an optional section subtitle or explanationCurrent Section TitleHighlight the current section if using agenda slides as section breaksSection TitleUse this area to provide an optional section subtitle or explanation1234Welcome homeHow can we build belonging in an era of rapid change? 1Four ingredients of local valueThe magic potion that brings dead cities back to life 3Growing local valueStories of change that take us from models to mindsets 4Local value, local valuesWhat is local value and what does it depend on? 2
  11. 11. Local value: not everything thatcounts can be counted‘The gross national product... measures neither our witnor our courage, neither our wisdom nor our learning...’(Robert Kennedy, March 1968)
  12. 12. Creating local value:Whitby, Yorkshire‘...A most noble ruin, of immense size, and full ofbeautiful and romantic bits...’(Bram Stoker, Dracula)
  13. 13. Creating local value:Stokes Croft, Bristol‘Six years ago this was one of the worst places inBristol. Now it’s one of the most interesting places.’(Chris Chalkley, People’s Republic of Stokes Croft)
  14. 14. Local value: the new ‘commons’‘Trust is the most important resource. If a communityhas been forbidden from managing its resources for along time, the main obstacle to overcome is the lackof trust...’(Elinor Ostrom, Nobel prize winning economist)
  15. 15. Section TitleUse this area to provide an optional section subtitle or explanationCurrent Section TitleHighlight the current section if using agenda slides as section breaksSection TitleUse this area to provide an optional section subtitle or explanation1234Welcome homeHow can we build belonging in an era of rapid change? 1Growing local valueStories of change that take us from models to mindsets 4Local value, local valuesWhat is local value and what does it depend on? 2Four ingredients of local valueThe magic potion that brings dead cities back to life 3
  16. 16. Commercial value:new routes to market‘The starting point is giving great people a chance.’(Anthony Blackburn, Handpicked Hall)
  17. 17. Civic value:leadership as ‘place stewardship’‘A healthier and happier city - a city that is fit for childrenand inspiring for all - one city in which we all play our partto eliminate poverty and isolation.’(George Ferguson, Mayor of Bristol)
  18. 18. Cultural value:local identity built on local passion‘It is through the performance of creative acts, in art, inthought, in personal relationships, that the city can be identifiedas something more than a purely functional organisation...’(Lewis Mumford, The City in History)
  19. 19. Community value:the city belongs to all of us‘We’re suffering a catastrophic failure in understanding whatthe public realm means. The key issue is not whether we canrethink retail but how we use the people assets of a place.’(Diarmuid Lawlor, Architecture + Design Scotland)
  20. 20. The 21st century agora‘High streets and town centres that are fit for the21st century need to be multifunctional socialcentres, not simply competitors for stretchedconsumers.’
  21. 21. Section TitleUse this area to provide an optional section subtitle or explanationCurrent Section TitleHighlight the current section if using agenda slides as section breaksSection TitleUse this area to provide an optional section subtitle or explanation1234Welcome homeHow can we build belonging in an era of rapid change? 1Local value, local valuesWhat is local value and what does it depend on? 2Four ingredients of local valueThe magic potion that brings dead cities back to life 3Growing local valueStories of change that take us from models to mindsets 4
  22. 22. Growing local value:link production with consumptionTwo thirds of the £20m people spend on food inTotnes, Devon, goes to just two supermarket chains(Totnes Local Economic Blueprint)
  23. 23. Growing local value:build community enterprise‘Startup Street is... taking all the good stuff that alreadyexists in Stirling and connecting it together in a new way.’(Startup Street Stirling)
  24. 24. Growing local value:recycle money locallyThe WIR currency in Switzerland is used by 60,000businesses - 16% of all Swiss enterprises(Margrit Kennedy, Bernard Lietaer and John Rogers,People Money)
  25. 25. Growing local value:rethink public servicesThe Cheviot Centre in Wooler, Northumberland,contains a community hub, library, tourist informationcentre and affordable housing.
  26. 26. Growing local value:animate the in-between‘This isn’t a veg scheme, it’s a behaviour shiftscheme.’(Pam Warhurst, Incredible Edible Todmorden)
  27. 27. Growing local value:create places to live inIn 35 years, Coin Street Community Builders has turned13 acres of derelict land on London’s South Bank into athriving neighbourhood, with cooperative housing,businesses, gardens and a riverside walkway.
  28. 28. Growing local value:widen access to land and property‘We are exploring a new form of ownership, one whichlooks back to 19th-century models of mutuality and self-help as well as forward to 21st-century models.’(Peter Hirst, Hebden Bridge Community Association)
  29. 29. From models to mindsets:look for the chefs, not just recipes
  30. 30. Welcome home‘The soul of the city - the strength which makes itbreathe, exist and progress - resides in each oneof its citizens.’(Jaime Lerner, mayor of Curitiba, Brazil)Thank youmore from me: @juliandobsonwww.urbanpollinators.co.uk

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