0
GOOD
AFTERNOON
let’s start
with a video
We were up till 3am making this so…
VIDEO LINK
SO YOU
WANNA
BE
?
A GAME CHANGER
SO YOU
WANNA
BE
?
AN INSPIRATION
SO YOU
WANNA
BE
?
A VISIONARY
SO YOU
WANNA
BE
?
A FOUNDER
SO YOU
WANNA
BE
?
AN ENTREPRENEUR
5 RULES
1.  Your goal shouldn’t be to get rich.
2.  A great team & product are critically important.
3. Entrepreneurship s...
HOW TO BUILD
A COMPANY IN
60
MINUTES
(PLUS TEN YEARS TO EXECUTE)
HOW TO BUILD
A COMPANY IN
60
MINUTES
(PLUS TEN YEARS TO EXECUTE)
a
crash course
in
AN
What is a Startup?
A start-up is a company that is confused about:
1.  What its product is.
2.  Who its customers are.
3. ...
STARTUP
Searches for a repeatable and scalable business model
COMPANY
Has a repeatable and scalable business model
and is ...
START UP COMPANY
Your Goal:
Getting from the startup to the company phase is difficult
Most startups never do.
It requires making a lot of smart decisio...
1.  Pay Attention.
We’re moving fast.
2.  Be engaged and vocal.
Entrepreneur are not wallflowers.
3.  This will be stressfu...
1.  Introduce Lean Methodology.
Data-driven backbone for your decisions.
2.  Introduce Lean Canvas.
Framework for finding y...
A scientific approach to creating and managing startups.
So What is “Lean” ?
Quick experimentation > Elaborate planning and...
All in all, the lean methodology will:
1. Help you make the right decisions, faster.
2. Build things people want.
HOWDOES
IT WORK?
GET OUT
OF THE
BUILDING
?	
  QUESTIONSABOUT LEAN METHODOLOGY
LEAN CANVAS
YOUR STARTUP BLUEPRINT
Don’t really know your business model = business plan is useless
Tons of assumptions = ...
“Most startups fail, not because
they fail to build what they set out
to build, but because they waste
time, money, and eff...
“Most startups fail, not because
they fail to build what they set out
to build, but because they waste
time, money, and eff...
LEAN CANVAS
LEAN CANVAS
LEAN CANVAS
LEAN CANVAS
LEAN CANVAS
LEAN CANVAS
LEAN CANVAS
LEAN CANVAS
LET’S D	
  I	
  V	
  
E	
  
IN	
  
PROBLEM & CUSTOMER
PROBLEM & CUSTOMER
PROBLEM
What is the problem you are trying to solve?
Is it painful enough that a group of
people would ...
PROBLEM & CUSTOMER
THE WORLD’S GO-TO SOCIAL CONCIERGE
Tangoo is transforming the way you plan your nights out.
Understandi...
PROBLEM & CUSTOMER
PROBLEM
Planning nights out that count is stressful and time-
consuming.
CUSTOMER
People that plan birt...
VALUE PROPOSITION
VALUE PROPOSITION
A single, clear and compelling message that states why you
are different and worth buying.
1. What makes ...
VALUE PROPOSITION
Tangoo curates the perfect night for you in under a minute
Benefit: Save time and have a memorable night
SOLUTION
SOLUTION
Directly address your problem with
your unique solution.
SOLUTION
PROBLEM
Planning nights out is stressful and time-consuming.
SOLUTION
Knowing the purpose of your special occasio...
SOLUTION
VALIDATE YOUR PROBLEM & SOLUTION
That that the problem you are solving matters.
Test that your solution properly ...
CHANNELS
CHANNELS
Value propositions are delivered to customers
through communication, distribution, and
sales channels.
•  Raising...
CHANNELS
AWARENESS
Blogging, social media, partnerships, media exposure
and word-of-mouth.
DELIVERY
Mobile first, web secon...
REVENUE & COSTS
REVENUE & COSTS
REVENUE
Who is going to pay?
How much?
How often?
COSTS
What does it cost to make customers aware?
What do...
REVENUE & COSTS
Free for users, restaurants pay.
% of $ restaurants will pay us.
Monthly subscription fee.
METRICS
METRICS
A startup can only focus on a limited number of metrics at
a time.
You have to decide what is the one thing that m...
METRICS
Total number customers
Website visitors
Number of returning users
METRICS
Total number customers
Website visitors
Number of returning users
UNFAIR ADVANTAGE
UNFAIR ADVANTAGE
What enables you to always stay ahead of the curve?
Why can’t someone else copy your idea and do it bette...
UNFAIR ADVANTAGE
Brand equity
Number of users
Relationships with partners
Technology & data collected
LEAN CANVAS
?	
  QUESTIONSABOUT LEAN CANVAS
CONTACT
JULIAN DESCHUTTER
julian@tangoo.ca
twitter: @deshoots
PAUL DAVIDESCU
paul@tangoo.ca
twitter: @pauldavidescu
tangoo...
RESOURCES
Books:
The Lean Start-Up
Lean Analytics
Business Model Canvas
Running Lean
Websites:
Lean Stack
Ash Maurya – Pra...
How To Build a Company in 60 Minutes (Plus 10 Years to Execute) – A Crash Course in Lean.
How To Build a Company in 60 Minutes (Plus 10 Years to Execute) – A Crash Course in Lean.
How To Build a Company in 60 Minutes (Plus 10 Years to Execute) – A Crash Course in Lean.
How To Build a Company in 60 Minutes (Plus 10 Years to Execute) – A Crash Course in Lean.
How To Build a Company in 60 Minutes (Plus 10 Years to Execute) – A Crash Course in Lean.
How To Build a Company in 60 Minutes (Plus 10 Years to Execute) – A Crash Course in Lean.
How To Build a Company in 60 Minutes (Plus 10 Years to Execute) – A Crash Course in Lean.
How To Build a Company in 60 Minutes (Plus 10 Years to Execute) – A Crash Course in Lean.
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How To Build a Company in 60 Minutes (Plus 10 Years to Execute) – A Crash Course in Lean.

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How to build a company in 60 minutes (plus 10 years to execute) – A crash course in lean.


A presentation given to SFU SEY Jumpstart program on the lean methodology and canvas.

The presentation was delivered by Julian DeSchutter and Paul Davidescu.

Resources:
Books
The Lean Start-Up: http://www.amazon.com/The-Lean-Startup-Entrepreneurs-Continuous/dp/0307887898
Lean Analytics: http://www.amazon.com/Lean-Analytics-Better-Startup-OReilly/dp/1449335675
Business Model Canvas: http://www.amazon.ca/Business-Model-Generation-Visionaries-Challengers/dp/0470876417
Running Lean: http://www.amazon.com/Running-Lean-Iterate-Works-OReilly/dp/1449305172

Websites:
Lean Stack: https://www.leanstack.com/
Ash Maurya - Practice Trumps Theory: http://www.practicetrumpstheory.com/
The Lean Startup: http://theleanstartup.com
Business Model Generation: http://www.businessmodelgeneration.com/canvas

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Transcript of "How To Build a Company in 60 Minutes (Plus 10 Years to Execute) – A Crash Course in Lean. "

  1. 1. GOOD AFTERNOON let’s start with a video We were up till 3am making this so…
  2. 2. VIDEO LINK
  3. 3. SO YOU WANNA BE ? A GAME CHANGER
  4. 4. SO YOU WANNA BE ? AN INSPIRATION
  5. 5. SO YOU WANNA BE ? A VISIONARY
  6. 6. SO YOU WANNA BE ? A FOUNDER
  7. 7. SO YOU WANNA BE ? AN ENTREPRENEUR
  8. 8. 5 RULES 1.  Your goal shouldn’t be to get rich. 2.  A great team & product are critically important. 3. Entrepreneurship sucks - 90% of the time 4. If you aren’t willing to work for 10 years, don’t start. 5.  Life’s too short to build something nobody wants.
  9. 9. HOW TO BUILD A COMPANY IN 60 MINUTES (PLUS TEN YEARS TO EXECUTE)
  10. 10. HOW TO BUILD A COMPANY IN 60 MINUTES (PLUS TEN YEARS TO EXECUTE) a crash course in AN
  11. 11. What is a Startup? A start-up is a company that is confused about: 1.  What its product is. 2.  Who its customers are. 3. How it’s going to make money.
  12. 12. STARTUP Searches for a repeatable and scalable business model COMPANY Has a repeatable and scalable business model and is executing on it What’s The Difference?
  13. 13. START UP COMPANY Your Goal:
  14. 14. Getting from the startup to the company phase is difficult Most startups never do. It requires making a lot of smart decisions with limited (or no) information. A Dirty Little Secret: We’re going to help you.
  15. 15. 1.  Pay Attention. We’re moving fast. 2.  Be engaged and vocal. Entrepreneur are not wallflowers. 3.  This will be stressful and fun. Just like building companies. Some Rules:
  16. 16. 1.  Introduce Lean Methodology. Data-driven backbone for your decisions. 2.  Introduce Lean Canvas. Framework for finding your business model. 3.  Lean Canvas + Lean Methodology. How to use them together. Agenda:
  17. 17. A scientific approach to creating and managing startups. So What is “Lean” ? Quick experimentation > Elaborate planning and research Validated learning > Intuition Iterative design > Up front design
  18. 18. All in all, the lean methodology will: 1. Help you make the right decisions, faster. 2. Build things people want.
  19. 19. HOWDOES IT WORK?
  20. 20. GET OUT OF THE BUILDING
  21. 21. ?  QUESTIONSABOUT LEAN METHODOLOGY
  22. 22. LEAN CANVAS YOUR STARTUP BLUEPRINT Don’t really know your business model = business plan is useless Tons of assumptions = things are going to change
  23. 23. “Most startups fail, not because they fail to build what they set out to build, but because they waste time, money, and effort building the wrong thing.”
  24. 24. “Most startups fail, not because they fail to build what they set out to build, but because they waste time, money, and effort building the wrong thing.”
  25. 25. LEAN CANVAS
  26. 26. LEAN CANVAS
  27. 27. LEAN CANVAS
  28. 28. LEAN CANVAS
  29. 29. LEAN CANVAS
  30. 30. LEAN CANVAS
  31. 31. LEAN CANVAS
  32. 32. LEAN CANVAS
  33. 33. LET’S D  I  V   E   IN  
  34. 34. PROBLEM & CUSTOMER
  35. 35. PROBLEM & CUSTOMER PROBLEM What is the problem you are trying to solve? Is it painful enough that a group of people would pay for it to be solved? Painkiller vs Vitamins CUSTOMERS Who most needs their pain relieved? Segment! Segment! Segment! Early adopters.
  36. 36. PROBLEM & CUSTOMER THE WORLD’S GO-TO SOCIAL CONCIERGE Tangoo is transforming the way you plan your nights out. Understanding your mood and the reason why you’re going out, we craft the perfect blend of restaurants and events into a seamlessly tailored night.
  37. 37. PROBLEM & CUSTOMER PROBLEM Planning nights out that count is stressful and time- consuming. CUSTOMER People that plan birthdays, celebrations, or date nights. People ages 25-39 who have little time to plan and want to impress.
  38. 38. VALUE PROPOSITION
  39. 39. VALUE PROPOSITION A single, clear and compelling message that states why you are different and worth buying. 1. What makes you special? You must communicate this effectively. 2. Focus on the benefits, not just the features
  40. 40. VALUE PROPOSITION Tangoo curates the perfect night for you in under a minute Benefit: Save time and have a memorable night
  41. 41. SOLUTION
  42. 42. SOLUTION Directly address your problem with your unique solution.
  43. 43. SOLUTION PROBLEM Planning nights out is stressful and time-consuming. SOLUTION Knowing the purpose of your special occasion and the type of mood you’re in, Tangoo plans your entire night out for you.
  44. 44. SOLUTION VALIDATE YOUR PROBLEM & SOLUTION That that the problem you are solving matters. Test that your solution properly solves your problem. THE NEED Will people pay for it? Survey & Prototype LOYALTY Will they keep coming back? Live Testing
  45. 45. CHANNELS
  46. 46. CHANNELS Value propositions are delivered to customers through communication, distribution, and sales channels. •  Raising awareness among customers. •  Delivering the product.
  47. 47. CHANNELS AWARENESS Blogging, social media, partnerships, media exposure and word-of-mouth. DELIVERY Mobile first, web second. Tailored to on-the-go nature of customers.
  48. 48. REVENUE & COSTS
  49. 49. REVENUE & COSTS REVENUE Who is going to pay? How much? How often? COSTS What does it cost to make customers aware? What does it cost to deliver the product?
  50. 50. REVENUE & COSTS Free for users, restaurants pay. % of $ restaurants will pay us. Monthly subscription fee.
  51. 51. METRICS
  52. 52. METRICS A startup can only focus on a limited number of metrics at a time. You have to decide what is the one thing that makes you business move forward. Ignore everything else. (For the most part!)
  53. 53. METRICS Total number customers Website visitors Number of returning users
  54. 54. METRICS Total number customers Website visitors Number of returning users
  55. 55. UNFAIR ADVANTAGE
  56. 56. UNFAIR ADVANTAGE What enables you to always stay ahead of the curve? Why can’t someone else copy your idea and do it better? This is your barrier to entry.
  57. 57. UNFAIR ADVANTAGE Brand equity Number of users Relationships with partners Technology & data collected
  58. 58. LEAN CANVAS
  59. 59. ?  QUESTIONSABOUT LEAN CANVAS
  60. 60. CONTACT JULIAN DESCHUTTER julian@tangoo.ca twitter: @deshoots PAUL DAVIDESCU paul@tangoo.ca twitter: @pauldavidescu tangoo.ca
  61. 61. RESOURCES Books: The Lean Start-Up Lean Analytics Business Model Canvas Running Lean Websites: Lean Stack Ash Maurya – Practice Trumps Theory
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