The Strategic Planners Presentation Template
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The Strategic Planners Presentation Template

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The Planner's Presentation Template is a free to download presentation template of the most used slides for Brand and Comms Planners. Feel free to download the Keynote or Powerpoint version of the presentation by tweeting about the project.

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The Strategic Planners Presentation Template The Strategic Planners Presentation Template Presentation Transcript

  • THE Planner’s TEMPLATE julian cole Head of Comms Planning, BBH
  • ugly slides be gone Ugly slides, it is what we do best as Planners! The following is a presentation template which includes 27 of the most commonly used planner slides. Download the keynote or powerpoint by tweeting/facebooking the below links and strategize to your hearts content! Julian Cole Head of Comms Planning, BBH @juliancole keynote version powerpoint version pay with a tweet to download pay with a tweet to download
  • THE Planners TEMPLATE your name here COMPANY NAME
  • todays meeting - Our Process - Recap the brief - Cultural, Product and Consumer Truth - Strategy - Creative Idea - Campaign Architecture - Campaign elements - KPIs - Next Steps
  • but the real request is to help launch the new Lorem Ipsum Coconut Water Range in north america focusing on 17-28 year olds
  • what we have been up to RECEIVED YOUR BRIEF QUAL AND QUANT RESEARCH CREATIVE BRIEF CREATIVE CONCEPTING CAMPAIGN ARCHITECTURE KPIS
  • key Insight slides
  • women think that lorem ipsum olor sit amet consect lorem ipsum .
  • bar graph chart 124 120 Aug Sept 100 85 33 40 10 Mar Apr May Jun Jul Lorem ipsum consumer dolor sit amet, consectetur adipiscing elit. Fusce neque orci, consectetu.
  • pie chart 79% lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tinciduntt. 79%
  • our target audience - cool dads •Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tinciduntt. • Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. • Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu. • Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum.
  • CONSUMER TRUTH Lorem ipsum consumer dolor sit amet, consectetur adipiscing elit. Fusce neque orci, consectetur eget vitae, neque orci, consvestibulum vel magna.
  • CULTURAL TRUTH Lorem ipsum culture dolor sit amet, consectetur adipiscing elit. Fusce neque orci, consectetur eget vitae, neque orci, consvestibulum vel magna.
  • PRODUCT TRUTH Lorem ipsum product dolor sit amet, consectetur adipiscing elit. Fusce neque orci,
  • PRODUCT TRUTH Lorem ipsum consumer dolor sit amet, consectetur adipiscing elit. Fusce neque orci, consectetur eget vitae, neque orci, consvestibulum vel magna. CULTURAL TRUTH Lorem ipsum consumer dolor sit amet, consectetur adipiscing elit. Fusce neque orci, consectetur eget vitae, neque orci, consvestibulum vel magna. STRATEGY Lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce neque. CONSUMER TRUTH Lorem ipsum consumer dolor sit amet, consectetur adipiscing elit. Fusce neque orci, consectetur eget vitae, neque orci, consvestibulum vel magna.
  • key visual slides
  • key visual slide Lorem ipsum eget vitae, neque orci, consvestibulum vel magna. eget vitae, neque orci, costibulum vel magna. Cotibuum vel magna. eget vitae, neque orci, consvestibulum vel magna. Vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla.
  • key visual slide 2 vitae, neque orci, consvestibulum vel magna. lorem ipsum eget vitae,
  • comms planning slides
  • comms eco system Magazine Ads TV Commercial Search Responsive Brand Site Social Links and Email Database Radio Video and Blog Content
  • consumer journey www. Search Consumer A 1st interaction Consumer A 2nd interaction Brand Site Retargeted Banner Ad Exit Site Shares via Facebook Retargeting Database
  • channel matrix high engagement WOM Mobile low interest high interest Blog TV Newspaper Radio Billboard low engagement
  • icons library
  • CAMPAIGN ROLL OUT AUG SEP OCT NOV DEC JAN TV/CINEMA TASK 1 ESTABLISH PRINT/OUTDOOR FACEBOOK/TWITTER RICH AND FLASH BANNERS TASK 2 ADD VALUE DIGITAL HUB/FOURSQUARE RETAIL PRODUCTS TASK 3 INVITE BAR ACTIVATION IN STORE ACTIVATION
  • CAMPAIGN ARCHITECTURE BUSINESS PROBLEM POSITIONING CAMPAIGN IDEA BARRIER BARRIER BARRIER COMMS TASK 1 COMMS TASK 2 COMMS TASK 3 TACTICS TACTICS TACTICS
  • CAMPAIGN ECO-SYSTEM TV/CINEMA PRINT/ OUTDOOR BANNERS (RICH AND FLASH) SEARCH DIGITAL HUB FACEBOOK/ TWITTER TYPE OF LINK IN-BAR ACTIVATIONS INSTORE ACTIVATIONS INDIRECT DIRECT
  • COMMS BARRIER THE TARGET DOESN’T KNOW WHAT AFTER HOURS ATHLETES MEANS COMMS BARRIER TARGET DOESNT UNDERSTAND THE RELATIONSHIP BETWEEN PUMA AND AHA COMMS TASK 1 ESTABLISH THE AFTER HOURS ATHLETE COMMS TASK 2 SHOW HOW PUMA ADDS VALUE TO AFTER HOURS ATHLETES TACTICS TV/CINEMA PRINT/OUTDOOR INSTORE TACTICS PRODUCT LINE DIGITAL HUB COMMS BARRIER HOW DO YOU MAKE SURE THAT AFTER HOURS ATHLETE IS A LEGITIMATE THING COMMS TASK 3 INVITE NEW CONSUMERS TO BE AN AFTER HOURS ATHLETES TACTICS BAR ACTIVATIONS INSTORE ACTIVATIONS DIGITAL HUB
  • KEY PERFORMANCE INDICATORS
  • kpi slide awareness consideration Lorem ipsum dolor sit amet, 1,200,000 IMPs 456,000 site visits consectetuer adipiscing elit, 2,000,000 Youtube 45% key image sed diam nonummy nibh views attribute Search Volume euismod tinciduntt. increase 24% preference purchase retention 24% store traffic 1,321 Sales 152% Email Subs 56% purchase intention 2,000,000 Youtube views 332 Loyalty Members Search Volume increase 24%
  • GOAL FOR DIGITAL HUB METRIC FOR SUCCESS C SALES GROWTH PURCHASE INTENTION TOP 3 SPORTS LIFESTYLE BRANDS KEY IMAGE ATTRIBUTES IS A SPORTS LIFESTYLE BRAND IS A BRAND FOR ME TARGET ACTUAL 8% 10.4% 52% 66% 52%/46% 42%/66% 1,400,000 1,568,120 2:20 1:45 75%/60% 86%/76% 20%+ 25% COMMS TASKS - ADD VALUE DIGITAL HUB VISITS TO THE SITE TIME ON SITE EXIT POLL ON SITE IS A SPORTS LIFESTYLE BRAND IS A BRAND FOR ME EXIT POLL ON SITE ADDS VALUE TO MY NIGHT OUT VS. CONTROL
  • shout outs & download Special thanks to the following legends for slide inspiration Bud Caddell Liane Siebenhaar Rebekah Cancino Also to Improve Presentation for the template idea LostType for the great fonts The Noun Project for the awesome icons keynote version powerpoint version pay with a tweet to download pay with a tweet to download