THE

Planner’s
TEMPLATE
julian cole
Head of Comms Planning, BBH
ugly slides be gone
Ugly slides, it is what we do best as Planners!
The following is a presentation template which include...
THE

Planners
TEMPLATE
your name here
COMPANY NAME
todays meeting
- Our Process
- Recap the brief
- Cultural, Product and Consumer Truth
- Strategy
- Creative Idea
- Campaig...
but the real request is to help launch the new

Lorem Ipsum Coconut Water Range
in north america focusing on 17-28 year ol...
what we have been up to
RECEIVED
YOUR
BRIEF

QUAL AND
QUANT
RESEARCH

CREATIVE
BRIEF

CREATIVE
CONCEPTING

CAMPAIGN
ARCHIT...
key
Insight
slides
women think that
lorem ipsum olor
sit amet consect
lorem ipsum .
bar graph chart
124

120

Aug

Sept

100
85
33

40

10
Mar

Apr

May

Jun

Jul

Lorem ipsum consumer dolor sit amet, conse...
pie chart

79% lorem ipsum dolor sit
amet, consectetuer adipiscing
elit, sed diam nonummy nibh
euismod tinciduntt.

79%
our target audience - cool dads
•Lorem ipsum dolor sit amet, consectetuer
adipiscing elit, sed diam nonummy nibh euismod
t...
CONSUMER TRUTH
Lorem ipsum consumer dolor sit amet, consectetur
adipiscing elit. Fusce neque orci, consectetur eget vitae,...
CULTURAL TRUTH
Lorem ipsum culture dolor sit amet, consectetur
adipiscing elit. Fusce neque orci, consectetur eget
vitae, ...
PRODUCT TRUTH
Lorem ipsum product dolor sit amet,
consectetur adipiscing elit. Fusce
neque orci,
PRODUCT TRUTH

Lorem ipsum consumer dolor sit
amet, consectetur adipiscing elit.
Fusce neque orci, consectetur
eget vitae,...
key
visual
slides
key visual slide
Lorem ipsum eget vitae, neque
orci, consvestibulum vel magna.
eget vitae, neque orci,
costibulum vel magn...
key visual slide 2
vitae, neque orci,
consvestibulum
vel magna. lorem
ipsum eget vitae,
comms planning slides
comms eco system

Magazine Ads

TV Commercial

Search

Responsive Brand Site

Social Links and Email Database

Radio

Vide...
consumer journey

www.
Search
Consumer A
1st interaction

Consumer A
2nd interaction

Brand Site

Retargeted Banner Ad

Ex...
channel matrix
high engagement

WOM

Mobile

low interest

high interest

Blog

TV
Newspaper

Radio
Billboard

low engagem...
icons library
CAMPAIGN ROLL OUT
AUG

SEP

OCT

NOV

DEC

JAN

TV/CINEMA

TASK 1
ESTABLISH

PRINT/OUTDOOR
FACEBOOK/TWITTER
RICH AND FLASH...
CAMPAIGN ARCHITECTURE
BUSINESS PROBLEM

POSITIONING

CAMPAIGN IDEA

BARRIER

BARRIER

BARRIER

COMMS
TASK 1

COMMS
TASK 2
...
CAMPAIGN ECO-SYSTEM
TV/CINEMA

PRINT/
OUTDOOR

BANNERS
(RICH AND
FLASH)

SEARCH

DIGITAL HUB
FACEBOOK/
TWITTER

TYPE OF LI...
COMMS BARRIER
THE TARGET DOESN’T
KNOW WHAT AFTER
HOURS ATHLETES
MEANS

COMMS BARRIER
TARGET DOESNT
UNDERSTAND THE
RELATION...
KEY PERFORMANCE INDICATORS
kpi slide

awareness

consideration

Lorem ipsum dolor sit amet,
1,200,000 IMPs
456,000 site visits
consectetuer adipiscin...
GOAL FOR DIGITAL HUB
METRIC FOR SUCCESS
C
SALES GROWTH

PURCHASE INTENTION
TOP 3 SPORTS LIFESTYLE BRANDS
KEY IMAGE ATTRIBU...
shout outs & download
Special thanks to the following legends for slide inspiration
Bud Caddell
Liane Siebenhaar
Rebekah C...
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The Strategic Planners Presentation Template

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The Planner's Presentation Template is a free to download presentation template of the most used slides for Brand and Comms Planners. Feel free to download the Keynote or Powerpoint version of the presentation by tweeting about the project.

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The Strategic Planners Presentation Template

  1. 1. THE Planner’s TEMPLATE julian cole Head of Comms Planning, BBH
  2. 2. ugly slides be gone Ugly slides, it is what we do best as Planners! The following is a presentation template which includes 27 of the most commonly used planner slides. Download the keynote or powerpoint by tweeting/facebooking the below links and strategize to your hearts content! Julian Cole Head of Comms Planning, BBH @juliancole keynote version powerpoint version pay with a tweet to download pay with a tweet to download
  3. 3. THE Planners TEMPLATE your name here COMPANY NAME
  4. 4. todays meeting - Our Process - Recap the brief - Cultural, Product and Consumer Truth - Strategy - Creative Idea - Campaign Architecture - Campaign elements - KPIs - Next Steps
  5. 5. but the real request is to help launch the new Lorem Ipsum Coconut Water Range in north america focusing on 17-28 year olds
  6. 6. what we have been up to RECEIVED YOUR BRIEF QUAL AND QUANT RESEARCH CREATIVE BRIEF CREATIVE CONCEPTING CAMPAIGN ARCHITECTURE KPIS
  7. 7. key Insight slides
  8. 8. women think that lorem ipsum olor sit amet consect lorem ipsum .
  9. 9. bar graph chart 124 120 Aug Sept 100 85 33 40 10 Mar Apr May Jun Jul Lorem ipsum consumer dolor sit amet, consectetur adipiscing elit. Fusce neque orci, consectetu.
  10. 10. pie chart 79% lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tinciduntt. 79%
  11. 11. our target audience - cool dads •Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tinciduntt. • Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. • Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu. • Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum.
  12. 12. CONSUMER TRUTH Lorem ipsum consumer dolor sit amet, consectetur adipiscing elit. Fusce neque orci, consectetur eget vitae, neque orci, consvestibulum vel magna.
  13. 13. CULTURAL TRUTH Lorem ipsum culture dolor sit amet, consectetur adipiscing elit. Fusce neque orci, consectetur eget vitae, neque orci, consvestibulum vel magna.
  14. 14. PRODUCT TRUTH Lorem ipsum product dolor sit amet, consectetur adipiscing elit. Fusce neque orci,
  15. 15. PRODUCT TRUTH Lorem ipsum consumer dolor sit amet, consectetur adipiscing elit. Fusce neque orci, consectetur eget vitae, neque orci, consvestibulum vel magna. CULTURAL TRUTH Lorem ipsum consumer dolor sit amet, consectetur adipiscing elit. Fusce neque orci, consectetur eget vitae, neque orci, consvestibulum vel magna. STRATEGY Lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce neque. CONSUMER TRUTH Lorem ipsum consumer dolor sit amet, consectetur adipiscing elit. Fusce neque orci, consectetur eget vitae, neque orci, consvestibulum vel magna.
  16. 16. key visual slides
  17. 17. key visual slide Lorem ipsum eget vitae, neque orci, consvestibulum vel magna. eget vitae, neque orci, costibulum vel magna. Cotibuum vel magna. eget vitae, neque orci, consvestibulum vel magna. Vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla.
  18. 18. key visual slide 2 vitae, neque orci, consvestibulum vel magna. lorem ipsum eget vitae,
  19. 19. comms planning slides
  20. 20. comms eco system Magazine Ads TV Commercial Search Responsive Brand Site Social Links and Email Database Radio Video and Blog Content
  21. 21. consumer journey www. Search Consumer A 1st interaction Consumer A 2nd interaction Brand Site Retargeted Banner Ad Exit Site Shares via Facebook Retargeting Database
  22. 22. channel matrix high engagement WOM Mobile low interest high interest Blog TV Newspaper Radio Billboard low engagement
  23. 23. icons library
  24. 24. CAMPAIGN ROLL OUT AUG SEP OCT NOV DEC JAN TV/CINEMA TASK 1 ESTABLISH PRINT/OUTDOOR FACEBOOK/TWITTER RICH AND FLASH BANNERS TASK 2 ADD VALUE DIGITAL HUB/FOURSQUARE RETAIL PRODUCTS TASK 3 INVITE BAR ACTIVATION IN STORE ACTIVATION
  25. 25. CAMPAIGN ARCHITECTURE BUSINESS PROBLEM POSITIONING CAMPAIGN IDEA BARRIER BARRIER BARRIER COMMS TASK 1 COMMS TASK 2 COMMS TASK 3 TACTICS TACTICS TACTICS
  26. 26. CAMPAIGN ECO-SYSTEM TV/CINEMA PRINT/ OUTDOOR BANNERS (RICH AND FLASH) SEARCH DIGITAL HUB FACEBOOK/ TWITTER TYPE OF LINK IN-BAR ACTIVATIONS INSTORE ACTIVATIONS INDIRECT DIRECT
  27. 27. COMMS BARRIER THE TARGET DOESN’T KNOW WHAT AFTER HOURS ATHLETES MEANS COMMS BARRIER TARGET DOESNT UNDERSTAND THE RELATIONSHIP BETWEEN PUMA AND AHA COMMS TASK 1 ESTABLISH THE AFTER HOURS ATHLETE COMMS TASK 2 SHOW HOW PUMA ADDS VALUE TO AFTER HOURS ATHLETES TACTICS TV/CINEMA PRINT/OUTDOOR INSTORE TACTICS PRODUCT LINE DIGITAL HUB COMMS BARRIER HOW DO YOU MAKE SURE THAT AFTER HOURS ATHLETE IS A LEGITIMATE THING COMMS TASK 3 INVITE NEW CONSUMERS TO BE AN AFTER HOURS ATHLETES TACTICS BAR ACTIVATIONS INSTORE ACTIVATIONS DIGITAL HUB
  28. 28. KEY PERFORMANCE INDICATORS
  29. 29. kpi slide awareness consideration Lorem ipsum dolor sit amet, 1,200,000 IMPs 456,000 site visits consectetuer adipiscing elit, 2,000,000 Youtube 45% key image sed diam nonummy nibh views attribute Search Volume euismod tinciduntt. increase 24% preference purchase retention 24% store traffic 1,321 Sales 152% Email Subs 56% purchase intention 2,000,000 Youtube views 332 Loyalty Members Search Volume increase 24%
  30. 30. GOAL FOR DIGITAL HUB METRIC FOR SUCCESS C SALES GROWTH PURCHASE INTENTION TOP 3 SPORTS LIFESTYLE BRANDS KEY IMAGE ATTRIBUTES IS A SPORTS LIFESTYLE BRAND IS A BRAND FOR ME TARGET ACTUAL 8% 10.4% 52% 66% 52%/46% 42%/66% 1,400,000 1,568,120 2:20 1:45 75%/60% 86%/76% 20%+ 25% COMMS TASKS - ADD VALUE DIGITAL HUB VISITS TO THE SITE TIME ON SITE EXIT POLL ON SITE IS A SPORTS LIFESTYLE BRAND IS A BRAND FOR ME EXIT POLL ON SITE ADDS VALUE TO MY NIGHT OUT VS. CONTROL
  31. 31. shout outs & download Special thanks to the following legends for slide inspiration Bud Caddell Liane Siebenhaar Rebekah Cancino Also to Improve Presentation for the template idea LostType for the great fonts The Noun Project for the awesome icons keynote version powerpoint version pay with a tweet to download pay with a tweet to download

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