2010 report final

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2010 report final

  1. 1. Proprietary and Confidential – For Discussion Purposes Only 111111111111111111 Spring – Summer 2010 Clif Bar and LUNA Bar Sampling Report
  2. 2. Proprietary and Confidential – For Discussion Purposes Only 22 SUMMARY We participated in over 25 events that reached more than 100,000 health- conscious fitness enthusiasts at Health clubs & fitness centers Special Events Competitive events including games & races Charity fundraisers Team practices Classes We established relationships with event producers through which we have identified an unlimited # of future opportunities With the exception of the major charity events & a few of the special events and road races, Clif Bar & LUNA Bar were almost always the only national brand at the events at which they were distributed Clif Bar & LUNA Bar received premium exposure at these events Most of the other participating sponsors were local restaurants or beverage companies
  3. 3. Proprietary and Confidential – For Discussion Purposes Only 3333 Summary (cont.) Events Races including the 13.1 Marathon, the women’s 10K, the NYRR Club Championships & the Century Racing Club Assn Championships National charity events such as the American Diabetes Association Tour de Cure and the MS Society’s Bike MS Local charity events such as Puppy Powerstrike (animal rights), BentOn Learning (yoga in schools) & Women Sports’ Foundation spinning fundraiser for childhood obesity Annual events including Summer Solstice (Yoga in Times Square), COPA NYC (citywide soccer tournament) and Women’s Health Magazine festival, JCC Multisport Expo Special events such as Pilates Palooza (olympics for pilates instructors), DLife Fitness Class for diabetics, Dance New Amsterdam’s Free Class Day RealFN’s Fitness Professionals’ Forums Health Clubs, Fitness Professionals & Organized Teams & Clubs Equinox, JCC Manhattan Health Club, 92Y, Nimble Fitness Urban Escapes Outdoor Adventure and Outdoor Bound (hiking, rock climbing trips, etc.) Numerous individual instructors including Megan Barnwart (MB Fitness), Kristin McGee, Sara Dimmick (Physical Equilibrium), Marie Jasmin, Richard Lehman & Barefoot Benny Endurance Sports teams such as the Adidas Run Club, the Western Union Cycling team and the NY Cycling Club
  4. 4. Proprietary and Confidential – For Discussion Purposes Only 444 2011 Opportunities RealFN is merging with YogaLocal to form BodyLocal a NYC-based geo-locating iPhone App yoga directory that contains the daily schedules of over 210 yoga studios and has over 2,500 users Ben Fleisher Founder, YogaLocal & owner of a yoga studio in Downtown Brooklyn Will manage our outreach to the Yoga community which will help us identify numerous sampling opportunities including Yoga Events Major annual events like Yoga in Times Square, Yoga at the Great Lawn, and future national and international events with Flavorpill.com Teacher Trainings which many studios offer twice a year Fundraisers such as BentOn Learning which supports yoga in NYC schools Numerous special events such as studio grand openings Free yoga classes including the numerous free outdoor yoga classes in the parks
  5. 5. Proprietary and Confidential – For Discussion Purposes Only 555 2011 Opportunities (cont.) BodyLocal’s E-Commerce platform We are launching an e-commerce enabled website later this month which will enable consumers to purchase products & services on our site Private Label E-commerce Our platform will enable small business owners & fitness professionals to sell products, equipment & apparel from our online marketplace on their websites to their clients Ex: a yoga instructor will be able to sell boxes of LUNA Bars on her website to her students & clients, have that transaction processed on via our website & receive a small transactional fee from us Fitness Professionals Forums In Sept 2010, we began producing free continuing education events for local fitness professionals and these events will occur monthly in 2011 We anticipate 150 – 200 fitness professionals attending each event
  6. 6. Proprietary and Confidential – For Discussion Purposes Only 666 2011 Opportunities (cont.) NYC’s Racing Season Begins in Jan when local running clubs & charities begin recruiting teams to participate in the NYC Half Marathon in March Ends in November with the NYC Marathon which is always held on the 1st Sunday in November There are approximately 30 local running clubs, 10 triathlon / cycling teams & 50 local charities that sponsor teams that compete in both races While there is moderate turnover in the triathlon / cycling teams year-to-year, the turnover among the running clubs exceeds 50% which provides a recurring sampling opportunity for Clif Bar The NY Road Runners Assn provides blitzing opportunities at its Grand Prix series consists of a Half Marathon in each of NYC’s 5 borough Races every two weeks including the annual Women’s-only 10K and the Club Championships This market segment presents a HUGE opportunity for Clif Bar in 2011
  7. 7. Proprietary and Confidential – For Discussion Purposes Only 777 Untapped Opportunities NYC Parks Department - we met with the Deputy Commissioner for NYC Parks Dept which manages 51 recreation centers throughout NYC Queens & Brooklyn – we conducted minimal outreach to the fitness communities in these 2 boroughs which have 4.5 million residents combined Team Sports Leagues – we had a minimal presence in NYC’s numerous sports leagues which include Urban Professional Basketball / Volleyball, Softball, soccer, rugby and alternative sports like dodgeball & kickball Outdoor Adventure – we provided Clif Bars to the 2 most prolific event producers in this community, but they produce multiple events every weekend year-round which presents a significant opportunity for Clif Bar Health Clubs & Fitness Centers our business development efforts were focused on independently owned fitness studios, but we began making inroads at Equinox for specific fundraisers we provided LUNA Bars to Lucille Roberts for gift bags at a continuing education seminar for their personal trainers & there are more opportunities here for LUNA Chelsea Piers just launched a new triathlon training program & Asphalt Green is opening a new location in Battery Park
  8. 8. Proprietary and Confidential – For Discussion Purposes Only 8888 Photo Gallery
  9. 9. Proprietary and Confidential – For Discussion Purposes Only 9 13.1 Half Marathon April 2010 The inaugural 13.1 was a new Half Marathon that was produced by Dallas- based US Road Sports & Entertainment Group Race was one of the few road races in NYC not produced by the NY Road Runners Approximately 3200 runners competed Craft was the apparel brand partner & it provided the official race shirt Our street team gave away Clif Bars to runners after they crossed the finish line and before they entered the pavilion 2011 race will be held on April 2nd
  10. 10. Proprietary and Confidential – For Discussion Purposes Only 10 Multisport Expo at JCC Manhattan April 2010 1000 attendees, both JCC members and the public Event included an expo and multiple seminars held simultaneously on 4 different floors Builders, Clif Bars & LUNA bars were distributed at the registration table, on exhibit tables in the expo and in each of the seminar rooms One exhibitor was NRG Bar, a new gluten free protein bar company based in Boston (www.nrg-bar.com) No were no other food manufacturers present
  11. 11. Proprietary and Confidential – For Discussion Purposes Only 1111111111 Bendi Girl Yoga Class at Little Miss Match May 2010 LittleMissMatched, a retailer for pre-teen girls, hosted an in-store yoga class with celebrity yoga instructor, Kristin McGee, www.kristinmcgee.com Approx 30 girls participated in the event Cliz KidZ was the only national food manufacturer that present
  12. 12. Proprietary and Confidential – For Discussion Purposes Only 1212121212 Alvin Ailey May 2010 Kat Wildish (www.katwildish.com) is the most prominent ballet instructor in NYC Kat teaches group lessons at The Alvin Ailey Dance Center which is internationally known because of its world famous dance group We provided hundreds of samples throughout the Spring & Summer to dancers like those pictured here LUNA Bar received double platinum exposure because of its introduction by Kat Wildish & its association with Alvin Ailey LUNA Bar was the exclusive protein bar distributed to Kat’s students
  13. 13. Proprietary and Confidential – For Discussion Purposes Only 13 NY Road Runner’s Women’s 10K June 2010 Our street team distributed over 100 LUNA Bars to the women in the oldest women’s-only 10K in the nation.
  14. 14. Proprietary and Confidential – For Discussion Purposes Only 1414141414 Summer Solstice Yoga in Times Square June 2010 Over 2500 people took yoga classes in Times Sq over 10 hours. Sponsors included a water company and a cottage cheese company. There were no other protein bars.
  15. 15. Proprietary and Confidential – For Discussion Purposes Only 1515151515 American Diabetes Assn Tour de Cure June 2010 Over 1000 cyclists participated in this charity fundraiser Sponsors included a cycling shop and a local deli Clif Bar was the only protein bar partner
  16. 16. Proprietary and Confidential – For Discussion Purposes Only 1616161616 Spa Day for Cancer Survivors at the Jewish Community Center June 2010 45 women participated in this special spa day for cancer survivors LUNA Bar was the only protein bar partner
  17. 17. Proprietary and Confidential – For Discussion Purposes Only 1717171717 NY Cycling Club July 2010 The NY Cycling Club has over 3,000 members NYCC organizes 1-3 group rides each weekend from the Spring until its century ride on the last Saturday every September
  18. 18. Proprietary and Confidential – For Discussion Purposes Only 1818181818 COPA NYC July 2010 COPA NYC was a soccer tournament featuring over New Yorkers who represented 32 different countries. The tournament was held over 2 weekends LUNA Bar was the only protein bar partner
  19. 19. Proprietary and Confidential – For Discussion Purposes Only 1919191919 Urban Escapes 2nd Anniversary Party July 2010 Urban Escapes produces outdoor day-trips and weekend retreats Their 2nd anniversary party was held at Crunch Gym Sponsors included Goretex and Merrell Approximately 500 people attended We also provided Clif Bar samples for several of Urban Escapes’ trips
  20. 20. Proprietary and Confidential – For Discussion Purposes Only 2020202020 Outdoor Bound Party @ Eastern Mountain Sports July 2010 Outdoor Bound is very similar to Urban Escapes, but with more programs This event had 250 attendees & was held at Eastern Mountain Sports & sponsored by GoreTex and Otter Creek
  21. 21. Proprietary and Confidential – For Discussion Purposes Only 2121212121 Team Lipstick July 2010 Team Lipstick is a women’s triathlon team founded by Laura Cozik, a noted fitness instructor in NYC We provided Clif Shot Bloks and LUNA Bars for the teams 3-day training camp in Upstate NY The team has 50 members
  22. 22. Proprietary and Confidential – For Discussion Purposes Only 2222222222 Asphalt Green July 2010 Asphalt Green is a not-profit organization similar to a YMCA or JCC It produces a wide array of sports & fitness programming for people of all ages from children to senior citizens They have one of 3 Olympic-sized swimming pools in NYC Their swim, triathlon & racing teams are among the most prestigious in NYC We provided Clif & LUNA bar samples for several of their activities
  23. 23. Proprietary and Confidential – For Discussion Purposes Only 2323232323 Century Road Cycling Assn Club Championships August 2010 The Century Road Cycling Association is the equivalent of the NY Road Runners for cyclists It produces almost all of the cycling races in NYC which have over 1000 male & female riders We provided Clif Shot Bloks & Builders for the riders at one of their races
  24. 24. Proprietary and Confidential – For Discussion Purposes Only 2424242424 Terrier Tri August 2010 Terrier Tri is one of the most prominent triathlon clubs in NYC because its members are usually training for their first triathlon They are sponsored by Equinox Fitness Clubs which allow the team to use its facilities for training We provided Clif Shot Bloks and Builders to the team for one of its practices The team has approx 250 members
  25. 25. Proprietary and Confidential – For Discussion Purposes Only 2525252525 NY Athletic Club Racing Team August 2010 The NY Athletic Club is one of the oldest and most prestigious fitness centers in NYC Its racing team is one of the most successful as its women took 1st & 2nd place in the NY Road Runners’ Club Championships We provided Shot Bloks and Builders for one of the team’s practices
  26. 26. Proprietary and Confidential – For Discussion Purposes Only 2626262626 NY Road Runner’s Club Championships August 2010 Central Park Track Club Bridle Path Track Club Club Adobo iRunner Track ClubNY Harriers Track ClubGreater NY Track Club
  27. 27. Proprietary and Confidential – For Discussion Purposes Only 2727272727 NY Road Runner’s Club Championships II August 2010 The Running Center Reservoir DogsMercury Masters Run Club Over 1000 runners competed in the NYRR Club Championships and our street team provided Clif Bars & Shot Bloks pre- & post race
  28. 28. Proprietary and Confidential – For Discussion Purposes Only 2828282828 NY Road Runner’s Club Championships III August 2010 Urban Athletics Race Team Van Cortlandt Park Track Club Westside YMCA Track Club
  29. 29. Proprietary and Confidential – For Discussion Purposes Only 2929292929 Tri Life August 2010 Tri Life is a more serious triathlon club than Terrier Tri or Team Lipstick because its members train for Half Ironmen and Ironmen races We provided Shot Bloks for the teams 50 members at one of the team’s practices
  30. 30. Proprietary and Confidential – For Discussion Purposes Only 3030303030 Woodside Runners August 2010 The Woodside Runners club is a Queens- based running club for casual runners We provided Shot Bloks for one of the team’s marathon practices The team has 50 members
  31. 31. Proprietary and Confidential – For Discussion Purposes Only 3131313131 Softball June – August 2010 The Pop – N – Locks softball league had 8 teams that played games every Sunday afternoon during the Summer It is one of hundreds of leagues that exist throughout NYC We provided Clif Bars for 4 games on one Sunday
  32. 32. Proprietary and Confidential – For Discussion Purposes Only 3232323232 Gilda’s Club NYC Marathon Team August 2010 The Gilda’s Club race team was led by Sara Dimmick, the founder of Physical Equilibrium, to raise funds for Gilda’s Club The team had 50 participants We provided Shot Bloks and Builders at one of the team’s practices
  33. 33. Proprietary and Confidential – For Discussion Purposes Only 3333333333 Les Mills’ Fitness Euphoria September 2010 The world famous Les Mills fitness phenomena (www.lesmills.com) arrived in NYC for the first time this Fall 250+ women traveled from Philadelphia and eastern Long Island to attend this inaugural event which was held in Pacha, a NYC nightclub Clif and Luna Bars were the only event sponsor
  34. 34. Proprietary and Confidential – For Discussion Purposes Only 3434343434 Alive & Well September 2010 Alive & Well was a new health & wellness event in Brooklyn that featured 50 exhibitors including Lululemon Ellie Herman Pilates ZenSoy Milk Jack Rabbit Sports The event was held at Triomph Fitness Center in park Slope Approx 500 people attended the event We provided LUNA Bar samples at our table & for the goodie bags
  35. 35. Proprietary and Confidential – For Discussion Purposes Only 3535353535 Equinox Autumnal Membership Appreciation September 2010 2x a year on the Fall & Spring equinox, each of Equinox Fitness Clubs’ 18 locations hosts a membership appreciation party We provided LUNA Bar samples at our exhibit table at the Columbus Circle Equinox in the Time Warner Center which is one of their 2 flagship locations CodeBlue was a beverage sponsor & hor d’ouevres were provided by a local restaurant LUNA Bar was the only protein bar partner
  36. 36. Proprietary and Confidential – For Discussion Purposes Only 36363636 Are You Game presented by Women’s Health Magazine September 2010 This is an annual fitness carnival produced by Women’s Health Magazine Event sponsors included Asics, Athleta, Burt’s Bees, Oakley, Special K, Subaru & MGD 64 Event partners included Crunch Fitness which provided the group exercise classes, Muscle Milk and Oasis Day Spa which provided spa services We distributed LUNA Bars in Oasis Day Spa’s pavilion to over 500 women LUNA Bar was the only protein bar partner
  37. 37. Proprietary and Confidential – For Discussion Purposes Only 3737373737 Fila Yoga at Paragon Sports September 2010 This was a free yoga class taught by celebrity yoga instructor Kristin McGee & hosted by Fila at Paragon Sports in Union Square 75 women participated Fruit & veggies and water were provided LUNA Bars were donated for the gift bags
  38. 38. Proprietary and Confidential – For Discussion Purposes Only 3838383838 Powerstrike September 2010 The 2nd Annual Puppy Powerstrike fundraiser benefitting the Best Friends Animal Society featured 3 hours of Powerstrike fitness classes at equinox Time Warner Center 100 people participated in the event LUNA Bar and Vita CoCo were the only event sponsors
  39. 39. Proprietary and Confidential – For Discussion Purposes Only 39393939 Yoga Sutra Grand Opening September 2010 Yoga Sutra, the most prominent yoga studio in midtown Manhattan, moved to a new location Approximately 250 people attended LUNA Bar was the only event partner
  40. 40. Proprietary and Confidential – For Discussion Purposes Only 4040404040 Womens’ Sports Foundation Fundraiser at Flywheel Sports October 2010 A spinning fundraiser to fight childhood obesity. 200 participants. 2 sponsors + LUNA
  41. 41. Proprietary and Confidential – For Discussion Purposes Only 414141414141 Bent on Learning Fundraiser October 2010 A fundraiser for yoga in NYC’s schools. 75 attendees. Zico Water & LUNA were only food and beverage partners
  42. 42. Proprietary and Confidential – For Discussion Purposes Only 424242424242 Dance New Amsterdam Free Class Day October 2010 Dance New Amsterdam is the largest and most prominent dance studio in lower Manhattan At this event, they offered free dance classes from 10am – 7pm to over 2500 people LUNA Bar & Vita CoCo were the only food & beverage partners

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