The Three Most Powerful Letters  in Startup <ul><li>Shay Colson - Director, West Coast Relationships </li></ul><ul><li>iSc...
Three Little Letters
Deceptively Simple, Incredibly Powerful ask
Three Letters,  Three Phases <ul><li>before </li></ul><ul><li>during </li></ul><ul><li>after </li></ul><ul><li>there is no...
ASK process <ul><li>before  (2) during  (3) after </li></ul>ask <ul><li>What? </li></ul><ul><li>Why?  </li></ul><ul><li>Wh...
(1) before <ul><li>Asking forces introspection. </li></ul><ul><li>Asking as scenario planning or hypothetical exploration....
(2) during <ul><li>Asking provides reason for approach, a point of entry -  “ Hey, I ’ ve got a question for you. ” </li><...
(3) after <ul><li>Asking forces action. Period. </li></ul><ul><li>You asked. They answered (or didn ’ t). </li></ul><ul><l...
Questions? Comments? <ul><li>e:  [email_address] </li></ul><ul><li>t: @shaycolson </li></ul><ul><li>here, now </li></ul>
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The Three Most Powerful Letters: Ask

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The Three Most Powerful Letters: Ask

  1. 1. The Three Most Powerful Letters in Startup <ul><li>Shay Colson - Director, West Coast Relationships </li></ul><ul><li>iSchool @ Syracuse University </li></ul>
  2. 2. Three Little Letters
  3. 3. Deceptively Simple, Incredibly Powerful ask
  4. 4. Three Letters, Three Phases <ul><li>before </li></ul><ul><li>during </li></ul><ul><li>after </li></ul><ul><li>there is no number four </li></ul>
  5. 5. ASK process <ul><li>before (2) during (3) after </li></ul>ask <ul><li>What? </li></ul><ul><li>Why? </li></ul><ul><li>Where? </li></ul><ul><li>Who? </li></ul><ul><li>When? </li></ul><ul><li>How? </li></ul><ul><li>ACTION! </li></ul>} {
  6. 6. (1) before <ul><li>Asking forces introspection. </li></ul><ul><li>Asking as scenario planning or hypothetical exploration. </li></ul><ul><li>Asking as a prioritization tool. </li></ul>
  7. 7. (2) during <ul><li>Asking provides reason for approach, a point of entry - “ Hey, I ’ ve got a question for you. ” </li></ul><ul><li>Asking creates space for dialogue, interaction, conversation. </li></ul><ul><li>Asking merits a response - even if it ’ s “ no. ” </li></ul>
  8. 8. (3) after <ul><li>Asking forces action. Period. </li></ul><ul><li>You asked. They answered (or didn ’ t). </li></ul><ul><li>Now what? </li></ul>
  9. 9. Questions? Comments? <ul><li>e: [email_address] </li></ul><ul><li>t: @shaycolson </li></ul><ul><li>here, now </li></ul>

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