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Research Presentation01

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All work and concepts presented in the following presentation are ©2010 Adam Howard, Jenny Shirey, Ruqian Zhou and Juliana Diaz …

All work and concepts presented in the following presentation are ©2010 Adam Howard, Jenny Shirey, Ruqian Zhou and Juliana Diaz
Carnegie Mellon University, School of Design


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  • 1. 20 20-ten.org Research & Need Identification A review of initial research, synthesis of needs and directions for further inquiry. Juliana Diaz | Adam Howard | Jenny Shirey | Ruqian Zhou 1
  • 2. Lets review... We identified an area of focus...... Information Lifecycle & Distribution but it was a bit of a monster 20 20-ten.org Juliana Diaz | Adam Howard | Jenny Shirey | Ruqian Zhou
  • 3. Looking back at stakeholders 3 1 Paper and supplies Janitorial Staff Provider Promote Org Fundraising ? 6 Student Orgs Promote product 6 make money 1 Individuals Faculty Promote company Communicate idea Make money be efficient/accurate 7 look for employers 6 get message out 5 4 3 files 2 1 Accurate up to date relevant information CLarity of message Recruiters Administrators Advertisers Graphic Designer Printer Distributor Promote, lecture, 7 book,self 5 Gett message right please client, make money Students get paid, set direction target audience Speakers & Market Researchers 1 Lectures 5 Visitors Copy Writers 2020-ten.org Juliana Diaz | Adam Howard | Jenny Shirey | Ruqian Zhou
  • 4. Touchstone Tours The basis of our touchstone tours We wanted to examine how people deal with information. We knew that the area was a bit broad so we understood the need to focus our touchstones in order to get concrete results that would help us identify needs. We chose to focus our research efforts on information distribution within organizations. Organizations have unique information challenges and understanding how they handled these was key to understanding information distribution methodologies and styles. 20 20-ten.org Juliana Diaz | Adam Howard | Jenny Shirey | Ruqian Zhou
  • 5. Jeff - TT # 1 Position: Senior Manager Company/Organization: Bosch Research and Technology Center (RTC) Years in Position: 10 “ Email is a burden” Needs: better organization/prioritizing of email less information overload better communication between RTC and the rest of Bosch 20 20-ten.org Juliana Diaz | Adam Howard | Jenny Shirey | Ruqian Zhou
  • 6. Jason - TT # 2 Position: Editor of “The Link” Company/Organization: CMU Computer Science Dept. Years in Position: 2 “I treat it like a small-town newsletter” Needs: Feedback from audience To reach a wide audience through online presence 20 20-ten.org Juliana Diaz | Adam Howard | Jenny Shirey | Ruqian Zhou
  • 7. Sonjala - TT# 3 Position: Assistant Director - CFA career consultant Company/Organization: CMU Career Center Years in Position: 7 3/4 years “Students and opportunities, everyone needs one thing to connect, even it is quite bad” Needs: Email and social media most welcomed/acceptable way for students. The web is used to quickly update information and keep students on track. Make students aware of the most relevant and important events. Find a way to ensure knowledge gets to students without being overwhelming (emails) 20 20-ten.org Juliana Diaz | Adam Howard | Jenny Shirey | Ruqian Zhou
  • 8. Jill - TT # 4 Position: General Manager Company/Organization: Battleworks Dance Company “…I worked with artists so much. They're so forgetful and unreliable… email was a great way to keep them to task without allowing them to waste my time by digressing into arty conversation like they would in person.” Needs: Consistent information / “paper trail” Engage potential donors and performance attendees 20 20-ten.org Juliana Diaz | Adam Howard | Jenny Shirey | Ruqian Zhou
  • 9. Casey - TT # 5 Position: Manager - Team Leader Company/Organization: Whole Foods -Shadyside “I literally measure my email in feet” Needs: An easy fast method to reach all 250 employees A better way to sort and flag emails Be able to remember actionable emails 20 20-ten.org Juliana Diaz | Adam Howard | Jenny Shirey | Ruqian Zhou
  • 10. More research - Connecting to Info Getting more information After we met and decided how we were going to do our touchstone tours, we realized we needed more data on the other side of the spectrum. While the tours granted us access to people who were in charge of information distribution, we now felt it necessary to try and get the “information consumers” perspective. For this purpose we created a quick survey looking at how people consumed various types of information. Service or task based information, leisure based, knowledge based and passive sources of information. 20 20-ten.org Juliana Diaz | Adam Howard | Jenny Shirey | Ruqian Zhou
  • 11. Survey Results (Sample) 20 20-ten.org Juliana Diaz | Adam Howard | Jenny Shirey | Ruqian Zhou
  • 12. Survey Responses About effective methods of communication “I usually only care about events that my friends feel are relevant enough to me to tell me about.” “Given that I am a heavy user of e-mail, I pay more attention to direct messages with event advertising. The e-mail should be well formatted so that it doesn't resemble annoying or useless spam” “Downside of email is I don't always have time to look into activities more and then I forget about them later.” 20 20-ten.org Juliana Diaz | Adam Howard | Jenny Shirey | Ruqian Zhou
  • 13. Synthesis & Direction Getting closer and finding opportunities 1. Feedback How can people who send out mass messages get feedback? 3 Directions of focus: 2. Filtering How can receivers of mass messages avoid information overload by filtering out the most relevant and important information? 3. Timeliness How can users avoid out-of-date information, and consistently receive current information? 20 20-ten.org Juliana Diaz | Adam Howard | Jenny Shirey | Ruqian Zhou
  • 14. Refining our area The information cloud 1. The cloud holds the river of information that we access on a daily basis After our research, our discussions led to 2. We consume multiple types of information, but a specific category of information usually are most interested or worry most distribution that we were automatically about the information that requires our specific drawn to, this was... involvement. Both as individuals and as businesses. 3. We manage many forms of information that Actionable Information require us to engage or respond to it. And there are few tools designed to address actionable needs. 20 20-ten.org Juliana Diaz | Adam Howard | Jenny Shirey | Ruqian Zhou
  • 15. What we discovered A source in the computer science department pointed out that our interest in actionable information aligned with a many current research efforts. Wikipedia says... “ Actionable information logistics addresses people- centered design of information logistics: the user actively designs, develops and monitors processes necessary for delivery and presentation of information tailored to individual user needs. ” 20 20-ten.org Juliana Diaz | Adam Howard | Jenny Shirey | Ruqian Zhou
  • 16. Other interesting facts 81% look for information about a service or 55% of American adults connect to the internet wirelessly, product they are thinking of buying either through a WiFi or WiMax connection via their laptops or (September 2007 - Pew Internet & American Life through their handheld device like a smart phone. Project) (source: Pew Internet & American Life Project) 38% send instant messages (November 2008 - Pew Internet & 46% upload photos to a website so you American Life Project) can share them with others online (August 2008 - Pew Internet & American Life Project) 89% of internet users send or receive email (September 2009 - source Pew Internet & American Life Project) 72% go online just for fun or to pass the time (April 2009 - Pew Internet & American Life Project) 20 20-ten.org Juliana Diaz | Adam Howard | Jenny Shirey | Ruqian Zhou
  • 17. Directions - (Feedback) How can people who send out mass messages get feedback? Based on our conversations with Jill, Jason, and Sonjala, who need to reach a wide audience but also need to know their information is relevant Ties in to user engagement, which Sonjala is also concerned with Example concept: digital bulletin board that knows when users are looking at it 20 20-ten.org Juliana Diaz | Adam Howard | Jenny Shirey | Ruqian Zhou
  • 18. Directions - (Filtering) How can receivers of mass messages avoid information overload by filtering out the most relevant and important information? Based on our conversations with Jeff and Casey, who report receiving overwhelming amounts of email, and don’t know what needs a response Sonjala knows students ignore or delete her emails: needs a way for students to get relevant information Our own experiences show that information overload is a huge problem Example concept: email metadata that facilitates a filtering system 20 20-ten.org Juliana Diaz | Adam Howard | Jenny Shirey | Ruqian Zhou
  • 19. Directions - (Timeliness) How can users avoid out-of-date information, and consistently receive up-to-date information? Based on our own experiences receiving outdated or last-minute information about events at CMU Jeff and Casey said if they don’t take care of emails right away, they’ll forget about it Survey responders report also forgetting about email if it lingers in the inbox too long Example concept: context-aware email, smart bulletin boards where events delete themselves after event is over 20 20-ten.org Juliana Diaz | Adam Howard | Jenny Shirey | Ruqian Zhou
  • 20. Next Steps A little brainstorming Targeted research within our chosen directions Example: have a few participants keep track of outdated information received Competitive analysis: what’s already on the market? Begin concept development: narrow down target audience 20 20-ten.org Juliana Diaz | Adam Howard | Jenny Shirey | Ruqian Zhou
  • 21. thank you! 20 20-ten.org Juliana Diaz | Adam Howard | Jenny Shirey | Ruqian Zhou