20Ten - Market Survey

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All work and concepts presented in the following presentation are ©2010 Adam Howard, Jenny Shirey, Ruqian Zhou and Juliana Diaz …

All work and concepts presented in the following presentation are ©2010 Adam Howard, Jenny Shirey, Ruqian Zhou and Juliana Diaz
Carnegie Mellon University, School of Design

More in: Education , Business
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  • 1. Market Surveys & Explorations Reviewing the various market explorations and looking at segments of interest within explored markets Juliana Diaz | Adam Howard | Jenny Shirey | Ruqian Zhou 1
  • 2. Markets we explored Education Volunteerism Cultural/Social Legal/Regulatory Technology/Science Economics/Political Intercultural Communication Juliana Diaz | Adam Howard | Jenny Shirey | Ruqian Zhou
  • 3. Questions about Markets Business/Social Education: How do we to improve teacher lesson plans, ability to track student progress Volunteerism: How do we create better ways to connect people with common goals Intercultural Communication: How do we bring different cultural communities together, how do we allow ease of transition in cultures Juliana Diaz | Adam Howard | Jenny Shirey | Ruqian Zhou
  • 4. In the end ... Information Lifecycle & Distribution Juliana Diaz | Adam Howard | Jenny Shirey | Ruqian Zhou
  • 5. Information Distribution Traditional Bulletin Boards Gossip Posters Newspapers Word of mouth Billboards/Murals Magazines Hand out Fliers Direct Mail Radio Photos/Video Passive Movies TV Active New Websites Spam Blogs Web Ads Email Social Network Media Digital Micro-Blogging Juliana Diaz | Adam Howard | Jenny Shirey | Ruqian Zhou
  • 6. Thinking about needs...local How do we get our information on campus? • Often information is dated, last-minute • Information between Depts. is bad, and when it exists its messy • No streamlined methods to look at combined information Juliana Diaz | Adam Howard | Jenny Shirey | Ruqian Zhou
  • 7. Thinking about needs...global How do we get our information in our cities? • Passive information, or dated information • No way to actively engage with the environment of media • No personalized content - generic mass appeal Juliana Diaz | Adam Howard | Jenny Shirey | Ruqian Zhou
  • 8. Who’s involved? • We drew a stakeholder diagram with sticky notes so we could rearrange as we discovered more about the process Juliana Diaz | Adam Howard | Jenny Shirey | Ruqian Zhou
  • 9. Better, Current & Relevant Information 3 1 Paper and supplies Janitorial Staff Provider Promote Org Fundraising ? 6 Student Orgs Promote product 6 make money 1 Individuals Faculty Promote company Communicate idea Make money be efficient/accurate 7 look for employers 6 get message out 5 4 3 files 2 1 Accurate up to date relevant information CLarity of message Recruiters Administrators Advertisers Graphic Designer Printer Distributor Promote, lecture, 7 book,self 5 Gett message right please client, make money Students get paid, set direction target audience Speakers & Market Researchers 1 Lectures 5 Visitors Copy Writers Juliana Diaz | Adam Howard | Jenny Shirey | Ruqian Zhou
  • 10. thank you! Juliana Diaz | Adam Howard | Jenny Shirey | Ruqian Zhou