Market Surveys & Explorations
    Reviewing the various market explorations and looking at
    segments of interest within...
Markets we explored

   Education                                              Volunteerism

                      Cultura...
Questions about Markets

                      Business/Social

         Education:
         How do we to improve teacher ...
In the end ...




                 Information Lifecycle &
                       Distribution




                      ...
Information Distribution
                                   Traditional
       Bulletin Boards                            ...
Thinking about needs...local
                          How do we get our
                       information on campus?



...
Thinking about needs...global
                         How do we get our
                     information in our cities?

...
Who’s involved?




                                            • We drew a stakeholder
                                  ...
Better, Current & Relevant Information
                                                                                   ...
thank you!




             Juliana Diaz | Adam Howard | Jenny Shirey | Ruqian Zhou
Upcoming SlideShare
Loading in...5
×

20Ten - Market Survey

629

Published on

All work and concepts presented in the following presentation are ©2010 Adam Howard, Jenny Shirey, Ruqian Zhou and Juliana Diaz
Carnegie Mellon University, School of Design

Published in: Education, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
629
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

20Ten - Market Survey

  1. 1. Market Surveys & Explorations Reviewing the various market explorations and looking at segments of interest within explored markets Juliana Diaz | Adam Howard | Jenny Shirey | Ruqian Zhou 1
  2. 2. Markets we explored Education Volunteerism Cultural/Social Legal/Regulatory Technology/Science Economics/Political Intercultural Communication Juliana Diaz | Adam Howard | Jenny Shirey | Ruqian Zhou
  3. 3. Questions about Markets Business/Social Education: How do we to improve teacher lesson plans, ability to track student progress Volunteerism: How do we create better ways to connect people with common goals Intercultural Communication: How do we bring different cultural communities together, how do we allow ease of transition in cultures Juliana Diaz | Adam Howard | Jenny Shirey | Ruqian Zhou
  4. 4. In the end ... Information Lifecycle & Distribution Juliana Diaz | Adam Howard | Jenny Shirey | Ruqian Zhou
  5. 5. Information Distribution Traditional Bulletin Boards Gossip Posters Newspapers Word of mouth Billboards/Murals Magazines Hand out Fliers Direct Mail Radio Photos/Video Passive Movies TV Active New Websites Spam Blogs Web Ads Email Social Network Media Digital Micro-Blogging Juliana Diaz | Adam Howard | Jenny Shirey | Ruqian Zhou
  6. 6. Thinking about needs...local How do we get our information on campus? • Often information is dated, last-minute • Information between Depts. is bad, and when it exists its messy • No streamlined methods to look at combined information Juliana Diaz | Adam Howard | Jenny Shirey | Ruqian Zhou
  7. 7. Thinking about needs...global How do we get our information in our cities? • Passive information, or dated information • No way to actively engage with the environment of media • No personalized content - generic mass appeal Juliana Diaz | Adam Howard | Jenny Shirey | Ruqian Zhou
  8. 8. Who’s involved? • We drew a stakeholder diagram with sticky notes so we could rearrange as we discovered more about the process Juliana Diaz | Adam Howard | Jenny Shirey | Ruqian Zhou
  9. 9. Better, Current & Relevant Information 3 1 Paper and supplies Janitorial Staff Provider Promote Org Fundraising ? 6 Student Orgs Promote product 6 make money 1 Individuals Faculty Promote company Communicate idea Make money be efficient/accurate 7 look for employers 6 get message out 5 4 3 files 2 1 Accurate up to date relevant information CLarity of message Recruiters Administrators Advertisers Graphic Designer Printer Distributor Promote, lecture, 7 book,self 5 Gett message right please client, make money Students get paid, set direction target audience Speakers & Market Researchers 1 Lectures 5 Visitors Copy Writers Juliana Diaz | Adam Howard | Jenny Shirey | Ruqian Zhou
  10. 10. thank you! Juliana Diaz | Adam Howard | Jenny Shirey | Ruqian Zhou

×