Enact credentials 5.25.11ja

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Is your brand ENACTed? If not, you might want to find out how we can help you create Participants out of Audiences, and Conversation out of Monologue.

Is your brand ENACTed? If not, you might want to find out how we can help you create Participants out of Audiences, and Conversation out of Monologue.

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  • 1. Strategy  and  Execu-on   For  an  ENACTed  World  www.ENACTagency.com    
  • 2. the  Need   History  will  divide  companies  into  two  camps;  those  who   ENACT  their  brand  promise,  and  those  who  simply  espouse  it.     Espoused   Espoused  brands  communicate  messages  at  consumers,   hoping  they  will  pick  up  on  the  brand  promise  through  sheer   force  of  volume.     ENACTed  brands  add  value  to  people’s  lives,  treat  them  as   parEcipants  and  engage  them  in  ongoing  experiences  that   people  –  in  parEcular  Influencers  -­‐then  want  to  talk  about  and   evangelize.   ENACTed  brands  listen  beLer,  think  harder  and  act  smarter   then  their  espoused  brethren.  In  turn,  ENACTed  brands  enter   ENACTed   popular  currency,  become  the  stuff  of  YouTube,  Facebook  and   MarkeEng  Conference  legend,  and  –  yes,  you  guessed  it  –  live   longer,  happier  lives.     2  
  • 3. the  Difference   Espoused   ENACTed   Communicate  VALUE   Add  VALUE   Consist  of  MESSAGES   Develop  EXPERIENCES   Talk  AT   Dialogue  WITH   Target  the  MASS   Empower  INFLUENCERS   Talk  about  CONSUMERS   Encourage  PARTICIPANTS  www.ENACTagency.com     3  
  • 4. the  Services   Strategy   ExecuEon   4  
  • 5. ENACT  Strategy  ENACTed  MarkeEng  Workshops   •  Integrated  Program  ConstrucEon   •  ENACTed  Listening   •  ENACTed  Brainstorming  ENACTed  Brand  PosiEoning   •  Brand  Essence   •  Core  Brand  Story  Development  Influencer  Strategy  and  SegmentaEon  New  Business  Pitch  Story  Development   5  
  • 6. ENACT  Strategy  Clients   Brands   Media   Agencies  www.ENACTagency.com     6  
  • 7. ENACT  Execu-on  ENACTed  programs  –  WOM,  Social  Media,   Digital,  ExperienEal   –  Influencer  idenEficaEon   –  Program  construcEon     –  Program  execuEon   –  ReporEng  and  metrics  
  • 8. Execu-on  Construct   Influencer   Involve   Guerrilla   Insert   Experien-al   Invite  www.ENACTagency.com     8  
  • 9. Execu-on  Construct   Involve   Insert   Invite   Influencers  and  their   the  brand  surprisingly,   Influencers  and  their   friends  in  immersive,   but  relevantly  into  the   friends  to  places  where   ongoing  branded   places  where  Influencers   they  can  engage  with  the   experiences  that  add     live,  work  and  play  at  the   brand  and  associated  unique  value  to  their  lives   right  Emes  and  contexts   experiences  www.ENACTagency.com     9  
  • 10. ENACT  Execu-on  Clients  www.ENACTagency.com     10  
  • 11. ACE  Measurement  What   Ac-ons   Conversa-ons   Effect  AcEon   Measure   Plot   Measure  Example   Impressions   Social  Media   Awareness  Metrics   Uniques   Press   Net  Promoter  Score   Engagements   Buzz   Image   Click-­‐thru’s   Preference   ALendees   Purchase  intent   Downloads   Share  of  consumpEon  How   Proprietary  technology   Facebook   U&A  studies   Third  party  ad  serving   PR  Monitoring   NPS   plaeorms   Buzzmetrics   Consumer  Interviews  www.ENACTagency.com     11  
  • 12. Strategy  and  Execu-on   For  an  ENACTed  World   Contact  Julian  Aldridge  +1  415  572  5533          Julian@ENACTagency.com  www.ENACTagency.com