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Presentation unit 6[1]
 

Presentation unit 6[1]

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Presentacion Unidad 6

Presentacion Unidad 6

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    Presentation unit 6[1] Presentation unit 6[1] Presentation Transcript

    • Chapter 6 Strategic Management Communication by Robyn Walker
      Claudia Ruiz
      Daisy Martinez
      Juliana Stout
      Joe Originales
    • Communicating in writing
       
      • Benefits
      • Writing process/ Strategy
      • Tactic element
      • Planning and developing
      • Selecting and incorporating and flow
      • Revising for style and tone
      *80 %= biggest weakness = writing communication.*
    • Routine messages
       Identifying the Message Type/ helps choose the organizational pattern, content and tone.
      All business messages can be categorized:
      -Persuasive messages
      -Informative messages
      -Goodwill in nature messages
       
    • Parts of a message-Introduction-Body-Close
      Introduction
      Direct Approach 
       Indirect Approach
    • The Body
      Necessary supporting details for the purpose of the message
      May Include:
      Reasons -Procedures -Background information-Description -Evidence
    • Types of conclusion
      • Good will
      “I look forward to meeting you Tuesday to further discuss the proposed flex-time plan”
       
      •  Summary 
      • Sales
      • Call to Action
       
      “Lets meet later this week to discuss details of my proposal. I will call you tomorrow to discuss a day and time that convenient for you”
    • Persuasive Message
      Persuasive message can be a more difficult communication purpose to achieve because it requires more PREPARATION & STRATEGY FORMULATION
    • Two Persuasive situations exist:
      In which you belief your audience is more or less receptive to your ideas or proposal
      In which you believe your audience is resistant or even hostile to your organization or idea
    • Model AIDA
      Attention- audience attention and interest
      Interest- strengthen the audience interest
      Desire- provide evidence to prove the claims made earlier in the message
      Action- suggest a specific step the audience can take to make the action easy
    • Indirect approach
      To persuade a resistance or hostile audience requires a less direct approach:
      STEPS:
      Open message with statement or common ground to defuse any different that can exist between you and the audience
      (Body) explained the need of you proposed idea
      Eliminate your audience objections to your proposal
      Announce your specific solution
      Plan for implementing your proposed solutions
    • Reports and ProposalsPreparing to write the report
      Define the problem that will address in the report
      Gather information and data
      Develop recommendations
    • Selecting a report type
      Informal
      Memo
      Introduction
      Body
      close
      Formal
      Finding and recommendations are longer and more significant
      Title page - Name of the report
      Transmitted documents - Cover letter subject of the report
      Table of content – Complete list of all topics addressed in the report
      List illustrations – Table of figures
      Executive of summary – summary of major topics
      Proper of the body report
      Introduction – Purpose of report
      Discussion of the body – Information on the problem and solution
      Conclusion - Solution and benefits
      Recommendation – Suggested course of action
      Proposal format
      Visual impression in written message
    • Proposal Format
      Propose idea and purpose
      Scope
      Methods
      Materials
      Qualifications
      Follow-up
      Budget/Cost
      Summary
      Appendixes
    • Visual Elements
      Headings
      Font Appearance
      Font size
      Placement
      Lists
      Bullet List
      Identify Separate Item
    • Graphics
      Pie Graph
      BarGraph
    • Graph Into Text
      Appropriate Location
      Label the Graph
      Introduce the Graph
      Explain the Graph
    • Coherence and Flow
      • Sub Topics
      • Connection
      • Direct Approach
      • Paragraph coherence
      • Logical flow of ideas
      • Repetition
      • Transitions and forecasting
      • Link Ideas from one topic to the next
      • Tells audience what will be covered next
    • Style & ToneAttitude and level of formality of your written communication
      • Audience needs and expectations
      • Communicators relationship with the audience
      • Organizations culture
    • First-and second-pronouns
    • Mechanical Errors
      Disruptive
      Unclear pronouns
      Run on sentences
      Credibility
      Punctuation
      Passive voice
      Etiquette
      False subjects
      Misplaced apostrophes
      Accent
      Nonnative speakers
    • Revisingelectronically
      • Subject Line
      • Ensure the message is mechanically correct
      • Practice netiquette
      • “LOL” appropriate?
      • BE THEIR IN FIVE MIN..appropriate?
      • Be brief, clear, and concise
    • Famous for persuading our Country
      http://www.youtube.com/watch?v=PbUtL_0vAJk