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In any company, sales are the lifeblood. This may sound like a truism but it is self evident that many companies forget this fundamental aspect of their business and as result don’t pay enough attention to maintaining the health of this key function.
Fundamentally, not many businesses can trade for long with below budget sales performance, and the longer poor sales performance continues, the fewer options are available for corrective action.
Yet, how many companies, have got to a point where the business is delivering revenues and yet there is no real understanding of how that success has been achieved or what might need to be done to ensure its maintenance.
Of course this is particularly pertinent in the current difficult economic climate and now, more than ever it’s important that all sales opportunities are maximised and all the right tools and processes are in place to ensure continued growth and ongoing profitability.