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When organisations are deciding on entering a new market they immediately think of two
main approaches. Firstly, setting up their own subsidiary or secondly setting up some
form of distribution channel. Each of these entails set up costs and risks. If the risks can
be minimised and justified then the expenditure may not be a problem.
This paper outlines a potential methodology to be used when entering a new market,
whether this is a new product or an existing product in a new territory.
This paper is of interest to CEOs and international operations directors and investors,
Angels and VCs looking at supporting and investing in companies planning expansion, in
new markets and products, particularly overseas.