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The internet is a wonderful thing but there are now so many technologies, products and techniques in the market that it has become confusing for the non-internet professional to fully understand it and more importantly how to exploit its undoubted potential.
This paper is certainly not a get rich quick guide or even a detailed how to guide but is designed to explain the key elements of an internet marketing strategy, and importantly how they all fit together to give you the solution you require – normally to increase your visitors, leads, sales or bottom line.
This paper is intended for senior executives in small and medium businesses, who do not have time to track all of the internet technologies and strategies and wish to obtain an overview. The story is told in a logical manner starting with your existing web site – what do I do with it?