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This paper describes the overall process of Content Marketing to generate and nurture leads . Content Marketing covers email, inbound, outbound and tele-marketing all blended together, in an efficient process, with the objective to undertake lead generation and nurturing for you.
Content is the crucial part of internet marketing these days. Quality, engaging and original content gives your prospects a reason to "talk" or interact with you, metaphorically speaking, whether that is on the phone, face to face or more likely on a web site or Social Media outlet. Once prospects have found your content they may browse your other content, typically on your web site. The approach is made more efficient by carefully including various links and so called "Calls to action" throughout the content.
So in simple terms the content is created, then distributed widely and the prospects viewing the content follow the included links back to your web site where they may become leads, usually through some kind of registration or subscription form. The challenge is to make this process work efficiently and in a controlled manner. This paper explains the steps in this process in some detail.