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You may have come across the term inbound marketing, or perhaps you already have an inbound strategy in place or are considering one. Marketing opportunities are changing and new channels and outlets are emerging at an alarming rate. However, even though the sales landscape may look dramatically different, the essentials of selling are much the same as they have always been.
The new forums and social medias offer an exciting opportunity to reach and connect with potential buyers in ways that are both less intrusive and less costly than more traditional forms of marketing. Social-sharing for example, will see marketing content distributed faster and more widely than ever, whilst there are a wealth of industry experts freely blogging and reviewing on every possible subject.
This paper will explore the many and varied benefits of developing an inbound marketing strategy, but we will also demonstrate the increased success that will come from doing so as part of a wider marketing plan to create a well balanced marketing mix.