In 2012, TAHA focused its activities on severalkey areas namely mobilizing partners to supporthorticulture, institutional strengthening, creatingbusiness enabling environment for horticulturaldevelopment in Tanzania, technical supportservices, marketing and information servicesamong others. These activities were implementedto boost horticulture in various regions in Tanzaniaincluding Southern Highlands, Coastal regions(Tanga, Pwani and Dar es salaam), Northern regions(Kilimanjaro, Arusha and Manyara) and Zanzibar.In addition, the institution also undertook severalinitiatives to build its capacity to cater for Industryservices growing demand.In the quest to revamp the pineapple industry inTanzania, TAHA’s CEO Ms. Jacqueline Mkindi led aTeam of private sector partners and officials fromthe GoT on a study tour to Ghana to study, evaluateand analyze Ghana’s pineapple value chain andthe best practices around pineapple productionand marketing. The team later presented theirrecommendations on how to address the keychallenges facing pineapple growers in Tanzania.In another capacity strengthening activity thatinvolved a study on approaches to organizationaldevelopment, association management andstakeholder engagement, TAHA’s OperationsManager Mr. Amani Temu joined a study Team toMajor focus areas in2012Industry & TAHACapacity Strengthening1
Zambia and Malawi to meet with the National Farmers Union of Zambia (ZNFU) and the NationalSmallholder Farmers Association of Malawi (NASFAM). This study tour was organized by ACT withsupport from USAID SERA. The lessons learned from similar farmer apex associations during this visitwould be a key input into the ACT’s strategic planning process. In order to assume the role of an apexassociation, and to extend its services to the southern corridor and Zanzibar, TAHA established officesin Morogoro andProject Management & CoordinationIn 2012,TAHA has been able to mobilize various partners to support horticultural development efforts.Some of the key initiatives are as summarized below:i. USAID’s program on institutional strengthening and support to Horticulture which aims atstrengthening the capacity of TAHA to serve the industry better especially around the TAHA keystrategic areas. TAHA becomes the first local organization in Tanzania to sign a direct grant awardwith USAID.ii. Establishing an industry bonded warehouse which focuses on addressing the long standingchallenges at the entry and exit points. This project is supported by Business EnvironmentStrengthening Program (BEST-AC).iii. Enhancing planning and implementation of District Agricultural Development Plans (DADPs),supported by BEST-AC; with a major objective of establishing strong connections between TAHA2TAHA Participates in G8 Summit 2012 in Washington DC, USA
3and district authorities in identifying issues, coming up with joint mechanism to address them andmaking sure that horticulture is part and parcel of the ASDP-DADPs funding.iv. A project on Horticulture incentives Package to attract investors, supported by BEST-AC; with anobjective of developing a white paper“wish list”of proposed incentives in the horticulture industryin order to create conducive climate in the industry to attract investment in Tanzania.v. A project on Horticultural Productivity and Market Access Improvement, This project is supportedby Winrock International- under the IWASH project in Morogoro. The project aims at improvinglivelihoods of the rural poor communities in Mvomero and Kilosa Districts.vi. Enhancing Market Competitiveness of Horticultural Crops from Small Holder farmers in Zanzibarsupported by Finnish Government through the Finnish Farmer Organizations MTK, Agricord andFinnish Women Garden Association. TAHA is working with farmers in Zanzibar to provide technicalsupport to farmers, connecting them to the markets and improve infrastructure.vii. Partnerships with Match Makers Associates / Maastricht School of Management (MMA/MSM):TAHAsigned a collaborative agreement with MMA/MSM on a project to identify and support growth ofpotential Small and Medium Enterprises (SMEs) to become investment ready so that they are ableto meet the eligibility criteria of SME Impact Fund or other financial institutions. This project isfinanced through the Embassy of the kingdom of Netherlands (EKN) in Tanzania.
Other Strategic Partnerships/AlliancesTAHA believes in Strategic partnerships in addressing issues for Industry development. In the year2012, TAHA was able to establish and cement partnerships at the local, regional and International fora.These are platforms through which TAHA uses to push horticulture agenda forward. Good examplesare as follows:-National and Regional Partnerships1. Government of Tanzania:TAHA signed a Memorandum of Understanding (MoU) with the Ministry of Agricultural Food Securityand Cooperatives (MAFC) to formalize our partnership on Industry development agenda. The MoUcame to put the newly Public Private Partnership (PPP) Act 2004 in motion as far as horticulturetransformation is concerned. It is through this MoU that MAFC allocated land for construction ofHorticultural Practical Centre of excellence and financial resources toTAHA to develop market supportand technology transfer infrastructure in agreed areas mainly in the SAGCOT. TAHA will continue toengage with other Government Ministries on the same agenda.2. SAGCOT & Kilimo Trust:Severaldevelopmentsweremadein2012aroundTAHA’s partnershipwith thementionedorganizationsin fostering horticulture development in Tanzania. TAHA entered into a strategic agreement withSouthern Agricultural Growth Corridor of Tanzania (SAGCOT-CENTRE) and Kilimo Trust which is astrong regional organization supporting agricultural value chains in East Africa.TAHA participated effectively in other National and Regional Platforms, safeguarding the interest ofhorticultural players. Such Partners are ACT, TPSF, ATE, HCA, HODECT etc.International Partnerships3. G8 Strategic Alliance:TAHA has signed a letter of intent, as one of the G8 partners in Tanzania. The Executive Director wasinvited to speak at the G8 Summit 2012 in Washington DC joining H.E President Kikwete’s delegationto the Summit.4. German Marshall Fund of the United States (GMF):TAHA is a local partner of the German Marshall Fund of the United States (GMF).TAHA’s CEO was amongthe panel presenters at the GMF Summit 2012 which was held in Brussels. Ms. Mkindi presentation wason Horticultural Industry experiences and recommendations on how best agricultural transformationin Africa can be achieved through transformational partnerships.4
Partnerships with International consultants / Experts5. John DeereA Team of 8 experts from John Deere worked with TAHA to finetune a project plan of establishing aself-sustaining center of excellence for horticultural practical trainings. The team also assisted TAHAFresh handling ltd on a plan to establish Horticultural collection points. However,TAHA will collaboratewith the GoT and the appropriate private sector entities in achieving these major undertakings.6. International Business Machine (IBM)A Team of 4 experts from the IBM (IBM Service Corps) worked with TAHA with an objective toevaluate TAHAs Marketing Information System (MIS) and provided TAHA with expert opinion andrecommendations on how best the MIS system could be strengthened to better service the Industry.Others:TAHA interacted with other international organisations and participated in their events representingthe industry such organisations are: Partnership to Cut Hunger and Poverty in Africa, The World FoodPrize Foundation (WFP), Syngenta Foundation, Food and Agricultural Organization of the UnitedNation, Corporate Council for Africa, UNDP, members of the American Congress, to mention but a few.5Flowers production in Zanzibar
TAHA has advocated for a number of reforms aimed at creating enabling environment for operationof horticultural businesses.The key achievements realized include:i. Standards conformity exemption on importation and use of plastic bags for horticultural export.The imported plastic bags will not be subjected to pre-shipment Verification of Conformity toStandards (PVoC) programme.ii. Signing of Memorandum of Understanding (MoU) between TAHA and MAFC on establishment ofcentre of Excellence for horticultural practical training. The MoU provides for opportunity whereTAHA can be allocated land for establishment of any such facilities in Tanzania.iii. Amendment of Finance/VAT Act to include special relief for horticultural farming and trade suchas VAT relief on agro-nets, greenhouses for horticulture, generators used in irrigation, water pumpused in irrigation, goods and services for building irrigation canals, construction of road networks,godowns and similar storage structures and many other agricultural inputs.Creating Business Enabling Environmentfor Horticultural Development in Tanzaniaiv. TRA waiver of import duty on boxesimported from Kenyan companieswhich were previously categorizedas operating under Duty RemissionScheme.v. Addressing the Non Tariff Measuresaffecting horticultural trade with Kenya.Kenya has agreed to:• Remove import duty of KSH. 2 per kg offresh produce.• Reduce road toll fee from US $ 32 to US$ 15.• Remove transit fees (KSH. 1,000 pertruck).• Remove import ban of cut roses.6TAHA Chairman and MAFC PS during the MoU signing
This is one of the key pillars of the Association. TAHA workswith our partners especially in the area of identifyingchallenges and coming up with mechanisms to addressthem through our services. Our objectives have alwaysbeen to strengthen the horticultural value chains, bydirectly providing technical support services to the industryor by attracting and coordinating partnerships to ensureservice delivery to our members and the industry at large.The following is a snapshot of what was achieved in 2012:Technical SupportServices• TAHA worked with 107 farmers groups whichtranslate to about 3,223 smallholder farmers in Zanzibar,Arusha, Kilimanjaro, Morogoro, and Iringa. The servicesdirectlyprovidedtofarmersincludedtechnicaltrainingsand advice on Good Agricultural Practices, access tomarkets and farming as business, exposure visits offarmers to Kenya, providing opportunity to farmerGroup leaders to compare notes, share experiences andborrow best practices from their counterparts in Kenya.• TAHA also developed 5 sets of training manuals,(available at the Secretariat) to be used for farmerscapacity building. The manuals include: FinancialLiteracy,valuechainanalysisanddevelopment,effectivefarmer groups formation and development, farming asbusiness, and effective business groups’governance.• Training on leadership and supervisory skills wasconducted on 200 farm workers of member companies.• About4000representativesoffarmerorganizations,private sector organizations and NGO’s from the EastAfrican countries were trained on various aspects of the7
TAHA has continued to be a one stop shop for information about the industry. TAHA is at the centreof the industry transformation, and this year, we have been working to strengthen our marketingand information department as our key department in ensuring optimal information flow inside andoutside the industry, while at the same time, helping in creating linkages amongst partners and otherkey stakeholders.To achieve this objective, TAHA implemented the following this year:Industry database which maintains export and production horticultural data.TAHA has been sharingthis information with its key partners including the GoT, researchers, and other interesting parties.Marketing Information System (MIS): TAHA has been running a MIS, whereby market data iscollected, analysed and disseminated to more than 12,000 farmers and other stakeholders.This systemhas been strengthened to enhance its capacity, and it is in the process of introducing innovativeproducts for the industry as a whole.Industry Promotion: Our focus this year was to enhance our promotion tools such as the website,bulletin, logo, etc so as to improve the connections betweenTAHA and our partners.We are now usingMarketing and Information8horticulture value chain. This is a programme that TAHA is implementing with MS-TDC.• Standards Promotion: as part of TAHA efforts to ensure that smallholder farmers are able to affordthe cost and knowledge of complying with international market standards, TAHA participated inthe process of translating the GLOBAL GAP Version 4 into Kiswahili. The document has alreadybeen approved by the Global Gap International, and it has been posted on the GlobalGAP website(http://www1.globalgap.org/cms/front_content.php?idart=2654&changelang=1).• TAHA strengthened its internal capacity to be able to coordinate standard compliancepractices in the industry. In this regard, the TAHA Technical Manager and other identified experts(including GLOBAL G.A.P inspectors and GLOBAL G.A.P lead auditors) have been undergoingtrainings at the local, regional and international levels with the objective of creating a pool of expertsto facilitate standards matters in the industry. TAHA is planning to establish an industry StandardBusiness Unit (SBU) as a subsidiary of TAHA to manage and coordinate all standard matters andprotocol in the industry.• Pineapple initiatives: TAHA under the strong support from the GoT and Development Partners ischampioning a process of revamping the fruit industry as one of the key horticultural value chains,with initial focus on transforming the pineapple value chain in the country. This initiative involvedstudy visits to other countries such as Ghana, as part of the learning process on how to build thecapacity of pineapple farmers and other value chain actors in the industry through technologyadvancement and market access strategies.
9TAHAs upgraded website to announce various events and documentations. TAHA engaged in thefollowing in ensuring that the industry was highly promoted.Recruitment Database: TAHA has opened up a database which captures good CVs from differentexpertise for sharing with the industryPublications: we have been promoting the industry by publicising horticultural articles throughprinted media platform such as Kilimo Kwanza- the Guardian, Mkulima Mbunifu magazines, etc.Trade shows: This year we represented the industry in the Nanenane agricultural show in Arusha andDodoma. TAHA emerged the third winner in the Arusha nanenane show, under the NGO’s category.Membership Drive: TAHA recruited a substantial number of new members in all three categories(Comprehensive, Allied, and Associate member categories)Improved business connections/Linkages: about 20 farmer groups were linked to service providersand local markets. Farmers were also trained on how to interpret the market information provided tothem, in a bid to empower them to negotiate business with their partners.TAHA leads steakholders to discuss Industry issues with H.E President Dr. J.K.
TAHAFresh Handling Limited (TFHL) is growing stronger every year, and the members are enjoyingits reliable and quality services. The TAHAfresh Board and Management has been very active this yearin ensuring that the company is taking the right direction in becoming a competitive partner in thelogistic industry.Industry Logistics services throughTAHAFRESH Handling Limited10We provide affordable, Reliable and Quality Logistic Services to the Industry
11Listed, are some of the achievements this company has realized in 2012:i. Up to October 2012,TFHL has airlifted 710,042 Kgs of horticultural produce, and has trucked 751,772Kgs across the Namanga border.ii. The company is now operating two refrigerated trucks. Trucking is a new business line introducedthis year.iii. TFHL Credit facility was introduced and has been put into operation. An amount of $ 64,644.36 hasbeen put into revolving credit to support transportation of fresh produce.iv. The company has acquired licenses and has been accredited by several institutions improving itscompetitiveness in the field:a. TFHL has been Licensed or approved by TCAA (Tanzania Civil Aviation Authority) to operate aPerishable Handling Facility at Kilimanjaro International Airport.b. TFHL has been awarded agency for KLMc. TFHL has also been inspected recently by IATA (International Air Transport Association) as a finalcheck to start operations.d. TFHL is also an associate Accredited member of CASS Cargo Accounts Settlement System (CASS)e. TFHL submitted its Clearing & forwarding license applications in July 2012, and were inspectedby TRA in Nov 2012 awaiting official issuance of the license early year 2013.v. To be able to service its members best and in close collaboration with TAHA, TFHL has alreadyacquired an office at the Namanga Border for its daily operations, which will be officiated by January2013. The company has an office at KIA as well.Fresh produce at the exit point to export market
12• In a way to facilitate access to finance in the sector and as part of the TAHA work to ensure strongconnections between the industry and service providers, mainly financial institutions , TAHAconnected different financial institutions to members such as: Grassroots Business Fund, AcumenFund, Africa Enterprise Challenge fund, SME Impact Fund and Trade Mark East Africa ChallengeFund.• TAHA hosted visitors from the French Development Agency (AFD) who are interested to fundcompanies with projects which have community impact. The AFD visited members who work withsmall scale farmers and indicated interest in funding members or institutions which are willing tooffer credit to small scale horticultural farmers.Access to Finance
TAHA promotes new technologies for improved productivity