Using LinkedIn For Your Job Search

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Presentation on using LinkedIn for your job search, for R&L Associates, Inc.

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Using LinkedIn For Your Job Search

  1. 1. JULIA CLAIRE CAMPBELL JULIA@JCSOCIALMARKETING.COM WWW.JCAMPBELLSOCIALMARKETING.COM LinkedIn : Making It Work For You April 23, 2014 R&L Associates, Inc.
  2. 2. WELCOME!  Objectives for today  What is LinkedIn? Why use it?  Identify the different parts of the LinkedIn profile.  Learn some of the best practices for using LinkedIn.  Learn ways to connect with people and grow your professional network using this online tool.  Get your questions answered! http://www.jcsocialmarketing.com
  3. 3. SLIDES ARE AVAILABLE Slides are here: http://www.slideshare.net/juliagulia77 Or email me: julia@jcsocialmarketing.com http://www.jcsocialmarketing.com
  4. 4. LINKEDIN RULES  You get out of LinkedIn (and all social media) what you put into it.  “Getting on LinkedIn” is not a strategy in and of itself – it is a tool.  Social media is free – but your time is not.  Everyone will use it a little bit differently. http://www.jcsocialmarketing.com
  5. 5. LINKEDIN STATS  Total number of LinkedIn Users: 277 million (as of 2/6/14)  Number of new LinkedIn members per second – 2  Geographical reach – 200 countries and territories  Percentage of users who check LinkedIn daily – 40%  Resource: http://expandedramblings.com/index.php/by-the-numbers-a- few-important-linkedin-stats/ http://www.jcsocialmarketing.com
  6. 6. LINKEDIN BEST PRACTICES • How do people use LinkedIn? • Network professionally • Post and find jobs • Answer questions • Build thought leadership • Remember names http://www.jcsocialmarketing.com
  7. 7. LINKEDIN BEST PRACTICES • What makes it different? • Facebook is like the local pub or family reunion • Twitter is like a fast-paced newsroom • LinkedIn is like a trade show or conference http://www.jcsocialmarketing.com
  8. 8. LINKEDIN BEST PRACTICES Let’s explore the home page! • Login • Notifications • LinkedIn Today • People You May Know • Who’s Viewed Your Profile? • Your LinkedIn Network • Jobs You May Be Interested In http://www.jcsocialmarketing.com
  9. 9. LINKEDIN BEST PRACTICES Completing your LinkedIn Profile 1) Include your full name and a professional image. http://www.jcsocialmarketing.com
  10. 10. LINKEDIN BEST PRACTICES 2) Personalize your Headline. http://www.jcsocialmarketing.com
  11. 11. LINKEDIN BEST PRACTICES Headline Tips! • Job seekers, use “Talented [Your Profession] Seeking New Opportunity” not “Unemployed”. • Students, use “Aspiring [Your Profession] Seeking Internship” not “Student at [Your University]”. • Value proposition – how do you provide value? • Target audience – whom do you provide value for and who will read this? • What is your USP – Unique Selling Point • Keywords http://www.jcsocialmarketing.com
  12. 12. LINKEDIN BEST PRACTICES 3) Write a great Summary. • Use key words (think SEO). • Do not cut & paste the “about” page of your website. • Show people how awesome you are! When writing, answer questions: • Who are you? • What are your specialties? • How can you help people/solve problems? • How do you want to connect? http://www.jcsocialmarketing.com
  13. 13. LINKEDIN BEST PRACTICES 3) Write a great Summary. • Use key words (think SEO). • Do not cut & paste the “about” page of your website. • Show people how awesome you are! When writing, answer questions: • Who are you? • What are your specialties? • How can you help people/solve problems? • How do you want to connect? http://www.jcsocialmarketing.com
  14. 14. LINKEDIN BEST PRACTICES 4) Add Work History to the Experience section. • Be brief! • Short, short bullet points. • DO NOT cut and paste your resume. • Try to avoid jargon and industry speak. • Make it accessible. • Add videos, images, documents, portfolio. http://www.jcsocialmarketing.com
  15. 15. LINKEDIN BEST PRACTICES 5) Share an update. • This is NOT like Facebook. Share resources and be professional. • It will be seen in the News Feed. • Ideas – Share your blog posts, event information, helpful resources, articles, links http://www.jcsocialmarketing.com
  16. 16. LINKEDIN BEST PRACTICES 6) Customize your LinkedIn URL and Contact Info section. http://www.linkedin.com/juliacampbell Easy to put on business cards and in email signatures. Recommendation – Use your name not your company! http://www.jcsocialmarketing.com
  17. 17. LINKEDIN BEST PRACTICES 7) Ask for Recommendations. • Personalize the message. • Ask for specifics (jog their memory). 1. Use the Ask for Recommendations link, accessed through your Privacy and Settings page. 2. Select a position from the "What do you want to be recommended for?" dropdown list. 3. In the "Who do you want to ask?" section, enter names of connections into the text field or click the address book icon to search for connections. http://www.jcsocialmarketing.com
  18. 18. LINKEDIN BEST PRACTICES Grow your Network! • Request connections – use a short, personalized message. • Be helpful. • Offer advice. • Connect others. http://www.jcsocialmarketing.com
  19. 19. LINKEDIN BEST PRACTICES Connect with care. • Recruiters, salespeople – advantageous to connect generously. • Some people are picky. • It’s up to you! http://www.jcsocialmarketing.com
  20. 20. LINKEDIN BEST PRACTICES http://www.jcsocialmarketing.com
  21. 21. LINKEDIN BEST PRACTICES Improve your profile Add sections http://www.jcsocialmarketing.com
  22. 22. LINKEDIN BEST PRACTICES Sample profiles Pam Moore www.linkedin.com/in/pmoore John Haydon www.linkedin.com/in/johnhaydon http://www.jcsocialmarketing.com
  23. 23. LINKEDIN BEST PRACTICES Using LinkedIn Groups wisely • Remember the social media rules! • Choose Groups carefully – you can join 50 • Choose the ones that have the largest concentration of your ideal client or customer • Smaller groups yield better results. • “Most Popular Discussions” • Schedule time to visit each group at least once a week • Turn off email notifications if too overwhelming • Follow the group rules and etiquette http://www.jcsocialmarketing.com
  24. 24. LINKEDIN BEST PRACTICES Explore LinkedIn applications. • SlideShare (presentations) • WordPress (blog posts) • Portfolio • Any number of others! Add sections to your profile (but avoid clutter). • Showcase volunteer experience • Projects • Foreign language • Test scores http://www.jcsocialmarketing.com
  25. 25. MORE RESOURCES • My blog – www.jcsocialmarketing.com • Mashable – www.mashable.com • HubSpot – www.hubspot.com • Social Media Examiner – www.socialmediaexaminer.com http://www.jcsocialmarketing.com

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