Social Media for Nonprofits and Small Business September 22, 2011 Beverly Rotary Clubj campbell social firstname.lastname@example.org
Social media – what is it? Any online technology or practice that people use to share (content, opinions, insights, experiences, perspectives and media). REAL people, REAL interactions, in REAL time.
The Reality Social networking sites are officially more popular than porn sites. (TIME magazine)
Is social media just a fad? The top three social networks — Facebook, Twitter, and LinkedIn— collectively received more than 2.5 billion visits in the month of September 2010 alone. Twitter grew by more than 600% in 2010, while Facebook grew by 210% and LinkedIn by 85%. Google and Yahoo are the only websites that receive more daily traffic than Facebook. Current trends suggest that may not last much longer. If Facebook were a country, it would be the world’s fourth largest. 900,000+ blog posts are created within a single 24-hour period. YouTube is likely to host more than 75 billion video
Social Media is a CocktailParty Mingle and chat. Laugh and listen to amazing stories. Don’t be a wallflower. Do not be the guy with the lampshade on his head. Do not oversell or come on too strong! Each “party” (network) has it’s own etiquette and rules.
The Top 3 Social Networks –101Facebook: The place where people go to connect/reconnect with friends and family. People come to Facebook to make personal connections and to have fun. Strategy – Help supporters & customers feel more connected to your business/organization; show them who you are as individuals; help them connect to each other. Share “behind the scenes” photos and videos, ask questions, share compelling statistics and success stories. Easy, light, fun. Include media with all posts –
The Top 3 Social Networks –101Twitter: Space where people share the content that excites them, in short 140 character bursts. The link reigns supreme! Strategy – Don’t get too personal; share the best content you can find; drive traffic to your website; get people to “ReTweet” your content; follow people who have lots of followers and ask them to spread your message. Statistics, quotes, links. Be creative!
The Top 3 Social Networks –101LinkedIn: Professional network where people go to build networks and connect to resources. Strategy – Unlike Facebook, people actually want to talk about work and work issues on LinkedIn. Longer, wordier responses, more professional tone. Look for potential employees and volunteers, share professional networking events, Board opportunities, join Groups and ask questions and start discussions.
How can you use it? Integrate – Don’t treat social media as something separate from other marketing initiatives. Amplify – Use social media to create awareness for and amplify your content housed in other places. Repurpose – Taking content that appears in one form and twisting it in ways that make it more available to another audience is a secret to success! Generate leads – Effectively generating leads from social media marketing is no different than effectively generating leads elsewhere. Learn – Listen and learn and build your confidence.
Ideas for content• Industry blogs and newsletters, websites• Google Alerts & The New York Times alerts• Competitors• Stories and quotes• Reached a goal• Want input on an issue• Events, anniversaries, celebrations, birthdays• New email newsletter• Tie current events to your brand and your industry or your cause/issue• Read everything and follow everyone! Figure out what’s working for other companies/organizations and adapt it!
Julia’s Social Media Philosophy• Social media is a TOOL – it is not a silver bullet. (In other words, you still need a good product or compelling cause to get people to care.) Integrate with overall marketing campaign, just as you would other tools (mailers, ads).• Not all social media channels are right for your nonprofit or business. Pick and choose. Do a few well than many poorly.• QUALITY over QUANTITY – one quality Facebook post per day (or every few days) is
For more information…• Beverly Recreation 2011 Fall Seasonal Programs – Introduction to Facebook & Twitter www.bevrec.com• North Shore Community College Winter/Spring 2011 – to offer Social Media for Nonprofits and a Certificate in Nonprofit Management• LinkedIn and Social Media for Small Businesses class