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Social Media for Small Business
Social Media for Small Business
Social Media for Small Business
Social Media for Small Business
Social Media for Small Business
Social Media for Small Business
Social Media for Small Business
Social Media for Small Business
Social Media for Small Business
Social Media for Small Business
Social Media for Small Business
Social Media for Small Business
Social Media for Small Business
Social Media for Small Business
Social Media for Small Business
Social Media for Small Business
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Social Media for Small Business

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A presentation on social media for the small business owner. This was created for SCORE Northeastern Mass.

A presentation on social media for the small business owner. This was created for SCORE Northeastern Mass.

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  • 1. Social Media Marketing:A Marketing Revolution or Just a Fad? November 17, 2011 SCORE – Northeastern MA Chapterj campbell social marketingwww.jcsocialmarketing.comjulia@jcsocialmarketing.com
  • 2. What is “social media”? Think of regular media as a one-way street where you can read a newspaper or listen to a report on television, but you have very limited ability to give your thoughts on the matter. J Campbell Social Marketing - www.jcsocialmarketing.com
  • 3. What is “social media”? Social media, on the other hand, is a two- way street that gives you the ability to communicate too. J Campbell Social Marketing - www.jcsocialmarketing.com
  • 4.  More than 800 million active users. More than 50% of active users log on every day. More than 350 million active users access Facebook through their mobile devices. Average user:  Has 130 friends  Is connected to 80 community pages, groups and events J Campbell Social Marketing - www.jcsocialmarketing.com
  • 5.  3 years, 2 months and 1 day. The time it took from the first Tweet to the billionth Tweet. 1 week. The time it now takes for users to send a billion Tweets. 140 million. The average number of Tweets people sent per day, in the last month. 460,000. Average number of new accounts per day over the last month. J Campbell Social Marketing - www.jcsocialmarketing.com
  • 6.  135m+ professionals around the world as of November 3, 2011. Professionals are signing up at a rate that is faster than two new members per second. More than 2 million companies have LinkedIn Company Pages. LinkedIn members are sharing insights and knowledge in more than one million LinkedIn Groups. J Campbell Social Marketing - www.jcsocialmarketing.com
  • 7. You take the good, you take the bad… Pros ConsFree! Not really free. (Sorry!)Can level the playing field – Requires time commitment budgets do not dictate and certain level of skill. success. Can be overwhelming.Successful small Hard to measure ROI – takes businesses are now able time to build relationships to use these tools to and convert leads. increase word-of-mouth. (Though this is changing…)Increase genuine interaction and relationships. J Campbell Social Marketing - www.jcsocialmarketing.com
  • 8. HubSpot study Small Business Owners Who Successfully Use Social Media:Commit weekly resources to creating content and engaging in social media.Blogs – Can be short and sweet, just need to be useful/value-added (good example: Seth Godin).Facebook – Post at least once a day; monitoring interactions, likes, comments.Twitter – Tweeting at least once a day; monitoring conversations, ReTweeting, sharing, thanking.LinkedIn – Requires less updating, more monitoring and responding. Groups need more monitoring. J Campbell Social Marketing - www.jcsocialmarketing.com
  • 9. Ideas for Content LISTEN! Listen, listen, listen. Google Alerts The New York Times alerts Monitor other blogs and share their content. Good Karma helps on social media! Success stories and quotes, testimonials Let people know if you reached a goal, celebrated an anniversary or milestone J Campbell Social Marketing - www.jcsocialmarketing.com
  • 10. Ideas for Content Ask questions! Community news, events Weather! Get input on an issue Events, fundraisers, birthdays, celebrations New email newsletter Tie current events to your business Read everything and follow everyone! Figure out what’s working for others and adapt it for you. J Campbell Social Marketing - www.jcsocialmarketing.com
  • 11. HubSpot study Small Business Owners Who Successfully Use Social Media:Have some method for understanding how social media activity had an impact on business results.  Facebook insights – more than just Likes!  Twitter stats  LinkedIn connections  Conversions to your website  Sign ups for your newsletter  What is your goal? Figure that out first! J Campbell Social Marketing - www.jcsocialmarketing.com
  • 12. HubSpot study Small Business Owners Who Successfully Use Social Media:Don’t try to use EVERY platform – focus time and resources on the social media channels that drive the best results for their business.  Involves trial and error, failure, testing. Don’t be afraid!  Quality over quantity.  Find your customers and go to them.  People always ask, “Should I be on Twitter?” Well – are you customers there?  Don’t fall for the shiny new thing – do your research. J Campbell Social Marketing - www.jcsocialmarketing.com
  • 13. HubSpot study Small Business Owners Who Successfully Use Social Media:Position yourself as a thought leader in your industry.  LinkedIn groups  Sharing quality content  Commenting on current events in your industry or that relate to your industryProvide clear calls-to-action and opportunities to generate leads and new customers using social media.  There must be a clear call-to-action – sign up for our newsletter, come to our event, sign up for a free consultation  Can’t be all selling, all the time – has to be a balance J Campbell Social Marketing - www.jcsocialmarketing.com
  • 14. Rules of a Cocktail Party Mingle and chat. Laugh and listen. Don’t be a wallflower. Do not be the guy with the lampshade on his head. Do not oversell or come on too strong. Each “party” (network) has it’s own etiquette and rules. J Campbell Social Marketing - www.jcsocialmarketing.com
  • 15. Social media is just one piece of the marketing puzzle. J Campbell Social Marketing - www.jcsocialmarketing.com
  • 16. Questions, comments,feedback?• Email: julia@jcsocialmarketing.com• Web: www.jcsocialmarketing.com• Cell: 978-578-1328• Facebook: www.facebook.com/jcsocialmarketing• Twitter: @skullsflying• LinkedIn: www.linkedin.com/in/JuliaCampbell• http://www.slideshare.net/HubSpot/small- business-social-media-e-book-hubspot J Campbell Social Marketing - www.jcsocialmarketing.com

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