LinkedIn Boot Camp
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LinkedIn Boot Camp

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This is my presentation on LinkedIn for North Shore Community College, November 8 2012.

This is my presentation on LinkedIn for North Shore Community College, November 8 2012.

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    LinkedIn Boot Camp LinkedIn Boot Camp Presentation Transcript

    • LinkedIn Boot Camp: Making It Work For You November 8, 2012North Shore Community College JULIA CLAIRE CAMPBELL JULIA@JCSOCIALMARKETING.COM WWW.JCAMPBELLSOCIALMARKETING.COM
    • WELCOME! Objectives for the class  Get to know LinkedIn  Learn some of the best practices for using LinkedIn  Identify the different parts of the LinkedIn profile  Learn ways to connect with people and grow your professional network using this online tool  Get your questions answered! 2
    • SLIDES ARE AVAILABLEhttp://www.slideshare.net/juliagulia77 3
    • LINKEDIN RULES You get out of LinkedIn (and all social media tools) what you put into it. It is not a strategy in and of itself – it is a tool. It’s not really “free” – it takes time to maintain, update, connect.. 4
    • LINKEDIN BEST PRACTICES • What is LinkedIn? • LinkedIn is the world’s largest professional network with over 120 million members and growing rapidly. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals. • Network professionally • Post and find jobs 5
    • LINKEDIN BEST PRACTICES • What is LinkedIn? • LinkedIn is the world’s largest professional network with over 120 million members and growing rapidly. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals. • Network professionally • Post and find jobs 6
    • LINKEDIN BEST PRACTICES • How do people use LinkedIn? • Network professionally • Post and find jobs • Answer questions • Build thought leadership • Remember names 7
    • LINKEDIN BEST PRACTICES • What makes it different? • Facebook is like the local pub or family reunion • Twitter is like a fast-paced newsroom • LinkedIn is like a trade show or conference 8
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    • LINKEDIN BEST PRACTICES • Completing your LinkedIn Profile • Go to menu bar, select Profile, drag down to “Edit Profile” 1) Include your full name and image. 10
    • LINKEDIN BEST PRACTICES 2) Personalize your Headline. Job seekers, use “Talented [Your Profession] Seeking New Opportunity” not “Unemployed”. Students, use “Aspiring [Your Profession] Seeking Internship” not “Student at [Your University]”. 11
    • LINKEDIN BEST PRACTICES Headline Tips! • Value proposition – how do you provide value? • Target audience – whom do you provide value for and who will read this? • Unique selling point • Keywords 12
    • LINKEDIN BEST PRACTICES 3) Write a great Summary. • Use key words (think SEO). • Do not cut & paste the “about” page of your website. • Show people how awesome you are! 13
    • LINKEDIN BEST PRACTICES 4) Add Work History to the Experience section. • Be brief! • Short, short bullet points. • DO NOT cut and paste your resume. • Try to avoid jargon – make it accessible. 14
    • LINKEDIN BEST PRACTICES 5) Post statuses. • NOT like Facebook. Share resources and be professional. 15
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    • LINKEDIN BEST PRACTICES 6) Customize your LinkedIn URL. • Use your name not your company! 7) Customize your Website URLs. • Free Beer! Free Download! White Paper! My New Book! Etc. 17
    • LINKEDIN BEST PRACTICES 7) Ask for Recommendations. • Personalize the message. • Ask for specifics (jog their memory). 18
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    • LINKEDIN BEST PRACTICES Grow your Network! • Request connections – use a short, personalized message. • Be helpful. • Offer advice. • Connect others. 20
    • LINKEDIN BEST PRACTICES Connect with care. • Recruiters, salespeople – advantageous to connect generously. • Some people are picky. • It’s up to you! 21
    • LINKEDIN BEST PRACTICES 22
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    • LINKEDIN BEST PRACTICES 24
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    • LINKEDIN BEST PRACTICES Sample profiles Pam Moore John Haydon 26
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    • LINKEDIN BEST PRACTICES Using Groups wisely • Remember the social media rules! • Choose Groups carefully – you can join 50 • Choose the ones that have the largest concentration of your ideal client or customer • Smaller groups yield better results. • “Most Popular Discussions” • Schedule time to visit each group at least once a week • Turn off email notifications if too overwhelming • Follow the group rules and etiquette 31
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    • LINKEDIN BEST PRACTICES Explore LinkedIn applications. • Amazon’s Reading List application • SlideShare (presentations) • WordPress (blog posts) • Any number of others! Add sections to your profile (but avoid clutter). • Showcase volunteer experience • Projects • Foreign language • Test scores 33
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    • LINKEDIN BEST PRACTICES • Completing your Company Page 1) Connect your employees. 2) Include basic information. 3) Post jobs. 4) Post Products & Services. 35
    • MORE RESOURCES• My blog – www.jcsocialmarketing.com• Mashable – www.mashable.com• HubSpot – www.hubspot.com• Social Media Examiner – www.socialmediaexaminer.com 36