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How To Create Eye-Catching Graphics For Your Nonprofit (Without Using Photoshop!)
How To Create Eye-Catching Graphics For Your Nonprofit (Without Using Photoshop!)
How To Create Eye-Catching Graphics For Your Nonprofit (Without Using Photoshop!)
How To Create Eye-Catching Graphics For Your Nonprofit (Without Using Photoshop!)
How To Create Eye-Catching Graphics For Your Nonprofit (Without Using Photoshop!)
How To Create Eye-Catching Graphics For Your Nonprofit (Without Using Photoshop!)
How To Create Eye-Catching Graphics For Your Nonprofit (Without Using Photoshop!)
How To Create Eye-Catching Graphics For Your Nonprofit (Without Using Photoshop!)
How To Create Eye-Catching Graphics For Your Nonprofit (Without Using Photoshop!)
How To Create Eye-Catching Graphics For Your Nonprofit (Without Using Photoshop!)
How To Create Eye-Catching Graphics For Your Nonprofit (Without Using Photoshop!)
How To Create Eye-Catching Graphics For Your Nonprofit (Without Using Photoshop!)
How To Create Eye-Catching Graphics For Your Nonprofit (Without Using Photoshop!)
How To Create Eye-Catching Graphics For Your Nonprofit (Without Using Photoshop!)
How To Create Eye-Catching Graphics For Your Nonprofit (Without Using Photoshop!)
How To Create Eye-Catching Graphics For Your Nonprofit (Without Using Photoshop!)
How To Create Eye-Catching Graphics For Your Nonprofit (Without Using Photoshop!)
How To Create Eye-Catching Graphics For Your Nonprofit (Without Using Photoshop!)
How To Create Eye-Catching Graphics For Your Nonprofit (Without Using Photoshop!)
How To Create Eye-Catching Graphics For Your Nonprofit (Without Using Photoshop!)
How To Create Eye-Catching Graphics For Your Nonprofit (Without Using Photoshop!)
How To Create Eye-Catching Graphics For Your Nonprofit (Without Using Photoshop!)
How To Create Eye-Catching Graphics For Your Nonprofit (Without Using Photoshop!)
How To Create Eye-Catching Graphics For Your Nonprofit (Without Using Photoshop!)
How To Create Eye-Catching Graphics For Your Nonprofit (Without Using Photoshop!)
How To Create Eye-Catching Graphics For Your Nonprofit (Without Using Photoshop!)
How To Create Eye-Catching Graphics For Your Nonprofit (Without Using Photoshop!)
How To Create Eye-Catching Graphics For Your Nonprofit (Without Using Photoshop!)
How To Create Eye-Catching Graphics For Your Nonprofit (Without Using Photoshop!)
How To Create Eye-Catching Graphics For Your Nonprofit (Without Using Photoshop!)
How To Create Eye-Catching Graphics For Your Nonprofit (Without Using Photoshop!)
How To Create Eye-Catching Graphics For Your Nonprofit (Without Using Photoshop!)
How To Create Eye-Catching Graphics For Your Nonprofit (Without Using Photoshop!)
How To Create Eye-Catching Graphics For Your Nonprofit (Without Using Photoshop!)
How To Create Eye-Catching Graphics For Your Nonprofit (Without Using Photoshop!)
How To Create Eye-Catching Graphics For Your Nonprofit (Without Using Photoshop!)
How To Create Eye-Catching Graphics For Your Nonprofit (Without Using Photoshop!)
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How To Create Eye-Catching Graphics For Your Nonprofit (Without Using Photoshop!)

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There is no doubt that visuals are driving online communications in 2014. Our minds react differently to visual content. On Facebook, videos are shared 12X more than links and text posts combined. 42% …

There is no doubt that visuals are driving online communications in 2014. Our minds react differently to visual content. On Facebook, videos are shared 12X more than links and text posts combined. 42% of all Tumblr posts are photos. On YouTube, 100 million users are taking a social action on videos every week. 36% of all shared links on Twitter are photos!

Take-aways:

The 6 things that make a great nonprofit visual;
Examples from nonprofits that are making and sharing eye-catching graphics;
Free or low-cost tools that do not require any technical knowledge to use!

Published in: Design, Technology, Business
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  • 1. Takeaways From Today • The 6 elements that make a great nonprofit visual; • Examples from nonprofits that are making and sharing eye-catching graphics; • Free or low-cost tools that do not require any technical knowledge to use! #4GLearn @JuliaCSocial
  • 2. Visuals Are Vital • On Facebook, videos are shared 12x more than links and text posts combined and photos are liked 2x more than text updates. • 42% of all Tumblr posts are photos. • On YouTube, 100 million users are taking a social action on videos every week. • Photo and video posts on Pinterest are referring more traffic than Twitter, StumbleUpon, LinkedIn, and Google+. • Wishpond found that 36% of all shared links on Twitter are photos! – Resource: M Booth, Simply Measured, Wishpond #4GLearn @JuliaCSocial
  • 3. Creators & Curators • Creators – 54% of adult internet users that post original photos or videos online that they themselves have created. • Curators – 47% of adult internet users that take photos or videos that they have found online and repost them on sites designed for sharing images with many people. • Most people are a combination of both. – Resource: Pew Internet http://www.pewinternet.org/2013/10/28/photo-and-video-sharing- grow-online/ #4GLearn @JuliaCSocial
  • 4. Do Not Steal Images • ONLY use legal images that you have the rights to edit and/or use. • Do not just go to Google Images and swipe something that looks great. • You can share, retweet and re-pin something from a brand’s social media account. #4GLearn @JuliaCSocial
  • 5. Ask Yourself… What story are you going to tell? • Behind-the-scenes story • Success story • Impact story • Lessons-learned story • Founder’s story This photo: http://www.pinterest.com/pi n/79446380901159283/ #4GLearn @JuliaCSocial
  • 6. Think Of Your Audience First Always think first about your audience & your community. • What will resonate with them? • What will they find compelling? This photo: http://www.pinterest.com/pin/ 79446380900936048/ #4GLearn @JuliaCSocial
  • 7. Double Check Double check data! Double check photo permissions! This photo: http://www.pinterest.co m/pin/43016420187779 9959/ #4GLearn @JuliaCSocial
  • 8. Take Some Time These tools take time. Don’t get discouraged. Keep learning. This photo: http://www.pinterest.c om/pin/430164201877 760549/ #4GLearn @JuliaCSocial
  • 9. What Makes a Great Nonprofit Graphic? 1) Visually compelling. These photos: http://www.pinteres t.com/pin/7944 6380901181048 http://www.pinteres t.com/pin/1733 1828563312200 7/ #4GLearn @JuliaCSocial
  • 10. What Makes a Great Nonprofit Graphic? 2) Tell a story. This photo: http://www.pinterest.com /pin/43016420187847 1786/ #4GLearn @JuliaCSocial
  • 11. 3) Educate and inform. This photo: http://www.pinterest.com /pin/26493839054916 0626/ #4GLearn @JuliaCSocial
  • 12. What Makes a Great Nonprofit Graphic? 4) Elicit emotion. This photo: https://www.facebook.co m/photo.php?fbid=10 150538648953305&se t=a.78410178304.732 55.28126338304 #4GLearn @JuliaCSocial
  • 13. What Makes a Great Nonprofit Graphic? 5) Showcase impact. This photo: http://www.pinterest. com/pin/1546705684 2371754/ #4GLearn @JuliaCSocial
  • 14. What Makes a Great Nonprofit Graphic? 6) Shareable. This photo: http://www.richardsol omonblog.com/2012/ 10/maria-corte-world- international- breast.html #4GLearn @JuliaCSocial
  • 15. Use Infographics HubSpot found that brands that publish infographics increase their website and blog traffic an average of 12% over those that do not. This photo: http://visual.ly/what- infographic-2 #4GLearn @JuliaCSocial
  • 16. Nonprofit Infographics http://us.movember.com/news/view/?id=7241 http://www.amnestyusa.org/about-us/amnesty-50- years/50-years-of-human-rights/us-maternal-health- crisis-facts http://blog.compassion.com/does-international-child- sponsorship-work/ http://whenyouwakeupamother.com/?p=1362 #4GLearn @JuliaCSocial
  • 17. Nonprofit Infographics Collections for future research, inspiration: http://www.pinterest.com/kanter/nonprofit- m/kanter/nonprofitinfographics/ http://www.pinterest.com/nonprofitorgs/nonprofit-ads- posters-infographics/ http://www.stayclassy.org/blog/five-of-our-favorite- nonprofit-fundraising-infographics/ #4GLearn @JuliaCSocial
  • 18. Tools to Create Great Graphics Infographics Infogr.am InfoActive.co Piktochart Easel.ly Venngage HubSpot – Free templates: http://offers.hubspot.com/how-to-easily- create-five-fabulous-infographics-in-powerpoint #4GLearn @JuliaCSocial
  • 19. Tools to Create Great Graphics Quotes Quozio.com Recitethis.com Behappy.me QuotesCover.com Inspirably.com #4GLearn @JuliaCSocial
  • 20. Tools to Create Great Graphics Enhance Photos UseChisel.com Pinwords.com PowerPoint PicMonkey.com Pixlr.com This photo: http://www.pinterest.com/pin/430164201878271362/ #4GLearn @JuliaCSocial
  • 21. Tools to Create Great Graphics Photo Apps Shapely Piclab Marksta Piction Typic WordFoto • These photos: – https://itunes.apple.com/us/app/wordfoto/id414002091?mt=8 – http://www.pinterest.com/pin/64105994667679513/ #4GLearn @JuliaCSocial
  • 22. Tools to Create Great Graphics My favorites Canva.com #4GLearn @JuliaCSocial
  • 23. Tools to Create Great Graphics My favorites Pinstamatic #4GLearn @JuliaCSocial
  • 24. My Two Cents You need to change the culture - completely. Start thinking visually and start thinking in “micro-content” terms. Stop with the excuses. You have interesting visuals even if you can’t show picture of cute animals and kids – that’s a cop out. #4GLearn @JuliaCSocial
  • 25. My Two Cents Think of creating graphics as showing the world what you do and why you do it, in a compelling, interesting and easy-to-share way! Your nonprofit’s mission and impact are worth sharing if you get a little creative. #4GLearn @JuliaCSocial
  • 26. Resources JCSocialMarketing.com JohnHaydon.com BethKanter.org NPTechForGood.com #4GLearn @JuliaCSocial
  • 27. Free E-Book #4GLearn @JuliaCSocial http://jcsocialmarketing. com/resources/ultimate -guide-social-media- graphics/

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