Julia CampbellPresident/CEO of J Campbell Social Marketinghttp://www.jcsocialmarketing.comGiftWorksMay 23, 2013#pinning4go...
Takeaways From Today Top 3 reasons why your nonprofit needs to beon Pinterest now How to link Pinterest with existing so...
What is it? “Pinterest is a tool for collecting and organizing things youlove.” People use it to make wish lists, plan t...
Top 3 Reasons Why Your Nonprofit Needsto be Interested in Pinterest1) Pinterest is growing leaps and bounds. Pinterest ha...
Top 3 Reasons Why Your Nonprofit Needsto be Interested in Pinterest2) Pinterest is where women are, and women givemore to ...
Top 3 Reasons Why Your Nonprofit Needsto be Interested in Pinterest3) Pinterest has a totallydifferent culture than theoth...
Top 3 Reasons Why Your Nonprofit Needsto be Interested in PinterestWhat we pin reflects what wedesire, what moves us, whow...
Of all the social networks out there, Pinterest posts(called pins) last much longer! Pinterest pins have a shelf life of ...
Getting Started Pinterest Business Pages vs. Personal Profiles New Pinterest TOS asks you to have a Business Page, ifyou...
Getting Started 3 main benefits of Business Pages Account verification – that check box in the bio! Access to special “...
Getting Started Add Pin It bookmarklet to your browser (GoogleChrome, Mozilla) for easy pinning. Add “Pin It” buttons to...
Get Found On Pinterest Strategically fill out the AboutUs section. Use keywords, think of how peoplewould search for you...
Get Followers On Pinterest Pin interesting, visually compellingstuff! Follow others. Repin, Comment, Like – engage. Sh...
What Should I Pin? 80% of people on Pinterest are just re-pinning! To get results for your nonprofit, you must focus ono...
What Should I Pin? A list of 102 Things to Pinon Pinterest is at: http://jcsocialmarketing.com/2012/08/102-things-to-pin...
What Should I Pin?Don’t just pin your ownstuff! Social media is social! Pinterest is a veryinteractive community. Share...
What Should I Pin?Good combination oforiginal content andrepinning or pinningcontent from others’websites and blogs.There ...
Ideas for Great Nonprofit Pins1) Videos from YouTube or Vimeo Volunteers Testimonials & Success Stories Fun videos Beh...
Ideas for Great Nonprofit PinsHow to pin a video from YouTube andVimeo#pinning4good @pinning4good @giftworksHow to post av...
Ideas for Great Nonprofit PinsHow to pin a video from YouTube andVimeo#pinning4good @pinning4good @giftworksHow to post av...
Ideas for Great Nonprofit Pins2) Images with text overlay Use your images and inlay text overthem. Make sure they link d...
Ideas for Great Nonprofit Pins#pinning4good @pinning4good @giftworks
Ideas for Great Nonprofit Pins#pinning4good @pinning4good @giftworks
Ideas for Great Nonprofit Pins#pinning4good @pinning4good @giftworks
Ideas for Great Nonprofit Pins3) Infographics Taking valuable information and making it visual! A great way to provide v...
#pinning4good @pinning4good @giftworks
#pinning4good @pinning4good @giftworks
Ideas for Great Nonprofit Pins#pinning4good @pinning4good @giftworks Great resources for nonprofit infographics: Beth Ka...
Ideas for Great Nonprofit Pins4) Create An Online Fundraising Catalog. Add “$7.99” etc. in the caption of your pin. Pint...
#pinning4good @pinning4good @giftworks
Ideas for Great Nonprofit Pins#pinning4good @pinning4good @giftworks
Ideas for Great Pins5) Organization Wish List Pin items that your nonprofit needs, with instructionson how to donate them...
Successful Nonprofit Pins… Are visually compelling. Are of interest to thenonprofit’s onlinecommunity. Have clever capt...
Successful Nonprofit Accounts… Research what people are already pinning and go fromthere – find the community. Clearly i...
Pinterest ToolsGROUP BOARDS SECRET BOARDS Great for collaboration Showcasing your donors Clients, people you serve Pro...
Pinterest Resources Analytics and Scheduling – check out: Pinster – www.pinster.me Reachli (formerly Pinerly) – www.rea...
Pinterest Resources John Haydon: 12 Ways to Use Pinterest for YourNonprofit Matt Petronzio on Mashable: 10 Strategies fo...
In Conclusion… For nonprofits especially, storytelling through picturesis KEY to communicating your mission!#pinning4good...
In Conclusion… Pinterest is not like other social networks – people gothere in the mindset to spend money.#pinning4good @...
Questions? Feedback? Tweet questions or post them on my Facebook Wall: @JuliaCSocial #pinning4good http://www.facebook....
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GiftWorks Webinar - How Nonprofits Can Use Pinterest to Raise Money, Create Awareness and Do Good

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In this free webinar you will learn how to use Pinterest to promote your cause, to gain a dedicated following and to raise more money.

Topics to be covered include: Why your nonprofit needs to get on Pinterest, now; the difference between a personal profile and a Company profile; examples of nonprofits that are kicking butt on Pinterest and why; the nuts and bolts of viral pinning; the qualities of a highly re-pinnable image; ways to integrate your efforts with your other social media platforms.

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GiftWorks Webinar - How Nonprofits Can Use Pinterest to Raise Money, Create Awareness and Do Good

  1. 1. Julia CampbellPresident/CEO of J Campbell Social Marketinghttp://www.jcsocialmarketing.comGiftWorksMay 23, 2013#pinning4good @pinning4good @giftworks
  2. 2. Takeaways From Today Top 3 reasons why your nonprofit needs to beon Pinterest now How to link Pinterest with existing socialmedia accounts and your website Best practices and concrete examples fromnonprofits who are succeeding with Pinterest A list of 102 Things to Pin on Pinterest#pinning4good @pinning4good @giftworks
  3. 3. What is it? “Pinterest is a tool for collecting and organizing things youlove.” People use it to make wish lists, plan trips, organize events,start collections, interior decorating, plan projects#pinning4good @pinning4good @giftworks
  4. 4. Top 3 Reasons Why Your Nonprofit Needsto be Interested in Pinterest1) Pinterest is growing leaps and bounds. Pinterest has almost caught up with Twitter in terms ofadult U.S. Internet users (15% compared to Twitter’s16%). Pinterest has more than 25 million monthly uniquevisitors. Nothing to sneeze at when you want more eyeballs onyour cause and more donors to add to your database! All statistics taken from the PewInternet & American Life Project(PewInternet.org)#pinning4good @pinning4good @giftworks
  5. 5. Top 3 Reasons Why Your Nonprofit Needsto be Interested in Pinterest2) Pinterest is where women are, and women givemore to charity. As a general trend, women make up more of thepopulation on most social net working sites – but theymake up 82% of active users on Pinterest. And, according to numerous studies, women atvirtually every income level are more likely to giveto charity (in some cases, nearly twice as much). And, when women give, they are more likely to givemore and to be more loyal donors (think, donorretention).#pinning4good @pinning4good @giftworks
  6. 6. Top 3 Reasons Why Your Nonprofit Needsto be Interested in Pinterest3) Pinterest has a totallydifferent culture than theother social networkingsites. Pinterest is aspirational, notof-the-moment. It is also transactional, notrelational like Facebook,Twitter.#pinning4good @pinning4good @giftworks
  7. 7. Top 3 Reasons Why Your Nonprofit Needsto be Interested in PinterestWhat we pin reflects what wedesire, what moves us, whowe want to be.Pinterest works more like aVision Board, rather thanan off-the-cuff, in-the-moment statement of whatwe are eating or where weare hanging out.#pinning4good @pinning4good @giftworks
  8. 8. Of all the social networks out there, Pinterest posts(called pins) last much longer! Pinterest pins have a shelf life of over one week! Life of a tweet is 5-25 minutes; 80 minutes for aFacebook post. People pin photos on Pinterest to share with friends, tocollect and to save for later. You can’t (easily) save Facebook posts or tweets.In this way, Pinterest is unlike every other socialnetwork.#pinning4good @pinning4good @giftworksBonus Reason!
  9. 9. Getting Started Pinterest Business Pages vs. Personal Profiles New Pinterest TOS asks you to have a Business Page, ifyou are using it for work or promoting any type ofcommercial activity (including online fundraising). You can convert your existing Personal Profile to aBusiness Page. Must convert entire Profile; can’t doindividual boards unfortunately. You can create a new one atbusiness.pinterest.com#pinning4good @pinning4good @giftworks
  10. 10. Getting Started 3 main benefits of Business Pages Account verification – that check box in the bio! Access to special “Pin It” button and other widgets First access to new upcoming features – like insights!#pinning4good @pinning4good @giftworks
  11. 11. Getting Started Add Pin It bookmarklet to your browser (GoogleChrome, Mozilla) for easy pinning. Add “Pin It” buttons to each page ofyour website and to each blog post(they should all have images, right?) http://about.pinterest.com/goodies/ Add a “Pin It” button to every single product if youhave an online store or catalog (it’s amazing how fewnonprofits do this).#pinning4good @pinning4good @giftworks
  12. 12. Get Found On Pinterest Strategically fill out the AboutUs section. Use keywords, think of how peoplewould search for you and yourcause. Verify your website. Link to Facebook, Twitter – Go toSettings, Social Networks. NOTE: You cannot connect yourPinterest account to a FacebookBusiness Page. YET.#pinning4good @pinning4good @giftworks
  13. 13. Get Followers On Pinterest Pin interesting, visually compellingstuff! Follow others. Repin, Comment, Like – engage. Share select pins on Twitter and Facebook. Remember that you can only share pins on a PersonalFacebook profile. Go to: www.woobox.com/pinterest to set up aPinterest tab and put it on your Facebook Page! Let your fans/followers know you are there – theyalready love you and what you do.#pinning4good @pinning4good @giftworks
  14. 14. What Should I Pin? 80% of people on Pinterest are just re-pinning! To get results for your nonprofit, you must focus onoriginal content that links back to your website. To get ROI from Pinterest,you must pin images that: Link back to your website or blog Link to your email opt-in page Link to your product page Link to your YouTube channel (videos are effective pins!)#pinning4good @pinning4good @giftworks
  15. 15. What Should I Pin? A list of 102 Things to Pinon Pinterest is at: http://jcsocialmarketing.com/2012/08/102-things-to-pin-on-pinterest/#pinning4good @pinning4good @giftworks
  16. 16. What Should I Pin?Don’t just pin your ownstuff! Social media is social! Pinterest is a veryinteractive community. Share and repin. Have fun! Be human, showpersonality.#pinning4good @pinning4good @giftworks
  17. 17. What Should I Pin?Good combination oforiginal content andrepinning or pinningcontent from others’websites and blogs.There is no secret,perfect formula – itdepends on yourcapacity, yourknowledge, yourinterest and yourtime.#pinning4good @pinning4good @giftworks
  18. 18. Ideas for Great Nonprofit Pins1) Videos from YouTube or Vimeo Volunteers Testimonials & Success Stories Fun videos Behind-the-scenes videos of programstaff Training videos, orientation How-To Videos Keep them short (15-20 seconds) Everyone can be a videographer witha smartphone! http://pinterest.com/listenin/the-best-of-non-profit-video-storytelling/#pinning4good @pinning4good @giftworks
  19. 19. Ideas for Great Nonprofit PinsHow to pin a video from YouTube andVimeo#pinning4good @pinning4good @giftworksHow to post avideo toPinterest fromYouTube
  20. 20. Ideas for Great Nonprofit PinsHow to pin a video from YouTube andVimeo#pinning4good @pinning4good @giftworksHow to post avideo toPinterest fromYouTubeHow to post avideo toPinterestfrom Vimeo
  21. 21. Ideas for Great Nonprofit Pins2) Images with text overlay Use your images and inlay text overthem. Make sure they link directly to yourblog posts or website!! Use PicMonkey(www.pickmonkey.c0m) to easily editphotos. Use Quozio (www.quozio.com) tomake quotes or text to go with a blogpost. Great nonprofit examples:http://pinterest.com/nolandhoshino/infosnaps-causes-and-nonprofits/#pinning4good @pinning4good @giftworks
  22. 22. Ideas for Great Nonprofit Pins#pinning4good @pinning4good @giftworks
  23. 23. Ideas for Great Nonprofit Pins#pinning4good @pinning4good @giftworks
  24. 24. Ideas for Great Nonprofit Pins#pinning4good @pinning4good @giftworks
  25. 25. Ideas for Great Nonprofit Pins3) Infographics Taking valuable information and making it visual! A great way to provide value to and build yourself asan expert who shares great resources Use Infogr.am (www.infogr.am) Re-pin others’ infographics – can search “animalinfographic”, “environment infographic”, “womeninfographic” based on your cause#pinning4good @pinning4good @giftworks
  26. 26. #pinning4good @pinning4good @giftworks
  27. 27. #pinning4good @pinning4good @giftworks
  28. 28. Ideas for Great Nonprofit Pins#pinning4good @pinning4good @giftworks Great resources for nonprofit infographics: Beth Kanter:http://pinterest.com/kanter/nonprofit-infographics/ Heather Mansfield/NonprofitOrgs:http://pinterest.com/nonprofitorgs/nonprofit-ads-posters-infographics/ Noland Hoshino:http://pinterest.com/nolandhoshino/infosnaps-causes-and-nonprofits/
  29. 29. Ideas for Great Nonprofit Pins4) Create An Online Fundraising Catalog. Add “$7.99” etc. in the caption of your pin. Pinterest has a gift section on their home page and inorder to be selected to you need to add a price. Pins with prices get 36% MORE likes!#pinning4good @pinning4good @giftworks
  30. 30. #pinning4good @pinning4good @giftworks
  31. 31. Ideas for Great Nonprofit Pins#pinning4good @pinning4good @giftworks
  32. 32. Ideas for Great Pins5) Organization Wish List Pin items that your nonprofit needs, with instructionson how to donate them in the caption. (Examples:sheets, baby formula, toys, toilet paper) Moving? You need packing equipment, new computerequipment, etc. Pin volunteer opportunities with short descriptions,linking back to your website to sign up Benefit – Pinterest is visual and will link to the actualitems on Amazon, Staples, etc. for easy purchase!#pinning4good @pinning4good @giftworks
  33. 33. Successful Nonprofit Pins… Are visually compelling. Are of interest to thenonprofit’s onlinecommunity. Have clever captions. Use hashtags (sparingly).#givingtuesday#pinning4good Use keywords and links(they get hyperlinked).#pinning4good @pinning4good @giftworks
  34. 34. Successful Nonprofit Accounts… Research what people are already pinning and go fromthere – find the community. Clearly identify goals: Drive donations to the website. Increase brand affinity. Grow online community. Plan boards strategically. Launch boards internally (with staff, volunteers, Boardmembers) then externally. Draw on your exiting online cheerleaders to spread theword!#pinning4good @pinning4good @giftworks
  35. 35. Pinterest ToolsGROUP BOARDS SECRET BOARDS Great for collaboration Showcasing your donors Clients, people you serve Promotion – running acontest, acknowledging bestcustomers, onlineambassadors Event committees Fundraising committees Another way to help establishauthority Use as an inter-officecollaboration tool Social media contentdevelopment board Event planning board(private) Cultivate ideas that you donot want people to see justyet Ideas for future presentations Ideas for blog posts#pinning4good @pinning4good @giftworks
  36. 36. Pinterest Resources Analytics and Scheduling – check out: Pinster – www.pinster.me Reachli (formerly Pinerly) – www.reachli.com Pingraphy – www.pingraphy.com Find out who’s pinning your stuff! www.pinterest.com/YOURURLHERE.com www.pinterest.com/source/jcsocialmarketing.com#pinning4good @pinning4good @giftworks
  37. 37. Pinterest Resources John Haydon: 12 Ways to Use Pinterest for YourNonprofit Matt Petronzio on Mashable: 10 Strategies for Non-Profits on Pinterest and 10 Non-Profits LeveragingPinterest for Social Good Huffington Post: Pinterest For Nonprofits: 7Organizations To Watch Nonprofit Tech 2.0: Nine Pinterest Best Practices forNonprofits Nell Edgington: Why I Love Pinterest and NonprofitsShould Too#pinning4good @pinning4good @giftworks
  38. 38. In Conclusion… For nonprofits especially, storytelling through picturesis KEY to communicating your mission!#pinning4good @pinning4good @giftworks
  39. 39. In Conclusion… Pinterest is not like other social networks – people gothere in the mindset to spend money.#pinning4good @pinning4good @giftworks
  40. 40. Questions? Feedback? Tweet questions or post them on my Facebook Wall: @JuliaCSocial #pinning4good http://www.facebook.com/jcsocialmarketing Thank you!#pinning4good @pinning4good @giftworks

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