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LinkedIn Boot Camp - North Shore Community College
 

LinkedIn Boot Camp - North Shore Community College

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Here are the slides from my course at North Shore Community College on LinkedIn.

Here are the slides from my course at North Shore Community College on LinkedIn.

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    LinkedIn Boot Camp - North Shore Community College LinkedIn Boot Camp - North Shore Community College Presentation Transcript

    • LinkedIn Boot Camp: Making It Work For You February 7, 2013North Shore Community College JULIA CLAIRE CAMPBELL JULIA@JCSOCIALMARKETING.COM WWW.JCAMPBELLSOCIALMARKETING.COM
    • WELCOME! Objectives for the class  What is LinkedIn? Why use it? http://www.jcsocialmarketing.com  Identify the different parts of the LinkedIn profile.  Learn some of the best practices for using LinkedIn.  Learn ways to connect with people and grow your professional network using this online tool.  Get your questions answered!
    • SLIDES ARE AVAILABLEhttp://www.slideshare.net/juliagulia77 http://www.jcsocialmarketing.com
    • LINKEDIN RULES You get out of LinkedIn (and all social media) what you put into it. http://www.jcsocialmarketing.com “Getting on LinkedIn” is not a strategy in and of itself – it is a tool. Social media is free – but your time is not. Everyone will use it a little bit differently.
    • LINKEDIN BEST PRACTICES • What is LinkedIn? • LinkedIn is the world’s largest professional http://www.jcsocialmarketing.com network with over 120 million members and growing rapidly. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals. • Network professionally • Post and find jobs
    • LINKEDIN BEST PRACTICES • What is LinkedIn? • LinkedIn is the world’s largest professional http://www.jcsocialmarketing.com network with over 120 million members and growing rapidly. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals. • Network professionally • Post and find jobs
    • LINKEDIN BEST PRACTICES • How do people use LinkedIn? • Network professionally http://www.jcsocialmarketing.com • Post and find jobs • Answer questions • Build thought leadership • Remember names
    • LINKEDIN BEST PRACTICES • What makes it different? http://www.jcsocialmarketing.com • Facebook is like the local pub or family reunion • Twitter is like a fast-paced newsroom • LinkedIn is like a trade show or conference
    • http://www.jcsocialmarketing.com
    • LINKEDIN BEST PRACTICES Let’s explore the home page! Login http://www.jcsocialmarketing.com • • Notifications • LinkedIn Today • People You May Know • Who’s Viewed Your Profile? • Your LinkedIn Network • Jobs You May Be Interested In
    • LINKEDIN BEST PRACTICES Completing your LinkedIn Profile http://www.jcsocialmarketing.com 1) Include your full name and image.
    • LINKEDIN BEST PRACTICES 2) Personalize your Headline. http://www.jcsocialmarketing.com
    • LINKEDIN BEST PRACTICES Headline Tips! • Job seekers, use “Talented [Your Profession] Seeking New Opportunity” not “Unemployed”. http://www.jcsocialmarketing.com • Students, use “Aspiring [Your Profession] Seeking Internship” not “Student at [Your University]”. • Value proposition – how do you provide value? • Target audience – whom do you provide value for and who will read this? • What is your USP – Unique Selling Point • Keywords
    • LINKEDIN BEST PRACTICES 3) Write a great Summary. • Use key words (think SEO). http://www.jcsocialmarketing.com • Do not cut & paste the “about” page of your website. • Show people how awesome you are! When writing, answer questions: • Who are you? • What are your specialties? • How can you help people/solve problems? • How do you want to connect?
    • LINKEDIN BEST PRACTICES4) Add Work History to the Experience http://www.jcsocialmarketing.com section.• Be brief!• Short, short bullet points.• DO NOT cut and paste your resume.• Try to avoid jargon and industry speak.• Make it accessible.• Add videos, images, documents, portfolio.
    • LINKEDIN BEST PRACTICES 5) Share an update. • This is NOT like Facebook. Share resources and be professional. http://www.jcsocialmarketing.com • It will be seen in the News Feed. • Ideas – Share your blog posts, event information, helpful resources, articles, links
    • http://www.jcsocialmarketing.com
    • LINKEDIN BEST PRACTICES 6) Customize your LinkedIn URL and Contact Info section. http://www.jcsocialmarketing.com • Recommendation – Use your name not your company!
    • LINKEDIN BEST PRACTICES 7) Ask for Recommendations. • Personalize the message. http://www.jcsocialmarketing.com • Ask for specifics (jog their memory).
    • http://www.jcsocialmarketing.com
    • LINKEDIN BEST PRACTICES Grow your Network! • Request connections – use a short, http://www.jcsocialmarketing.com personalized message. • Be helpful. • Offer advice. • Connect others.
    • LINKEDIN BEST PRACTICES Connect with care. • Recruiters, salespeople – advantageous to http://www.jcsocialmarketing.com connect generously. • Some people are picky. • It’s up to you!
    • http://www.jcsocialmarketing.comBEST PRACTICESLINKEDIN
    • http://www.jcsocialmarketing.com
    • LINKEDIN BEST PRACTICES Improve your profile Add sections http://www.jcsocialmarketing.com
    • http://www.jcsocialmarketing.com
    • LINKEDIN BEST PRACTICES Sample profiles Pam Moore www.linkedin.com/in/pmoore http://www.jcsocialmarketing.com John Haydon www.linkedin.com/in/johnhaydon
    • http://www.jcsocialmarketing.com
    • http://www.jcsocialmarketing.com
    • LINKEDIN BEST PRACTICES Using Groups wisely • Remember the social media rules! http://www.jcsocialmarketing.com • Choose Groups carefully – you can join 50 • Choose the ones that have the largest concentration of your ideal client or customer • Smaller groups yield better results. • “Most Popular Discussions” • Schedule time to visit each group at least once a week • Turn off email notifications if too overwhelming • Follow the group rules and etiquette
    • http://www.jcsocialmarketing.com
    • LINKEDIN BEST PRACTICES Explore LinkedIn applications. • Amazon’s Reading List application http://www.jcsocialmarketing.com • SlideShare (presentations) • WordPress (blog posts) • Any number of others! Add sections to your profile (but avoid clutter). • Showcase volunteer experience • Projects • Foreign language • Test scores
    • http://www.jcsocialmarketing.com
    • LINKEDIN BEST PRACTICES • Completing your Company Page 1) Connect your employees. http://www.jcsocialmarketing.com 2) Include basic information. 3) Post jobs. 4) Post Products & Services.
    • MORE RESOURCES• My blog – www.jcsocialmarketing.com http://www.jcsocialmarketing.com• Mashable – www.mashable.com• HubSpot – www.hubspot.com• Social Media Examiner – www.socialmediaexaminer.com