LinkedIn Boot Camp:        Making It Work For You              February 7, 2013North Shore Community College             J...
WELCOME! Objectives   for the class     What is LinkedIn? Why use it?                                                   ...
SLIDES ARE AVAILABLEhttp://www.slideshare.net/juliagulia77                                         http://www.jcsocialmark...
LINKEDIN RULES You   get out of LinkedIn (and all social  media) what you put into it.                                   ...
LINKEDIN             BEST PRACTICES •   What is LinkedIn?      • LinkedIn is the world’s largest professional             ...
LINKEDIN             BEST PRACTICES •   What is LinkedIn?      • LinkedIn is the world’s largest professional             ...
LINKEDIN            BEST PRACTICES •   How do people use LinkedIn?     •   Network professionally                         ...
LINKEDIN             BEST PRACTICES •   What makes it     different?                                      http://www.jcsoc...
http://www.jcsocialmarketing.com
LINKEDIN            BEST PRACTICES Let’s explore the home   page!     Login                                     http://www...
LINKEDIN         BEST PRACTICES Completing your LinkedIn Profile                                          http://www.jcsoc...
LINKEDIN         BEST PRACTICES   2) Personalize your Headline.                                   http://www.jcsocialmarke...
LINKEDIN          BEST PRACTICES   Headline Tips!   • Job seekers, use “Talented [Your Profession]     Seeking New Opportu...
LINKEDIN                 BEST PRACTICES 3) Write a great Summary. •   Use key words (think SEO).                          ...
LINKEDIN                BEST PRACTICES4) Add Work History to   the Experience                                         http...
LINKEDIN               BEST PRACTICES   5) Share an update.   •   This is NOT like Facebook. Share resources and be       ...
http://www.jcsocialmarketing.com
LINKEDIN             BEST PRACTICES   6) Customize your LinkedIn URL and Contact      Info section.                       ...
LINKEDIN               BEST PRACTICES   7) Ask for Recommendations.   •   Personalize the message.                        ...
http://www.jcsocialmarketing.com
LINKEDIN         BEST PRACTICES   Grow your Network!   • Request connections – use a short,                               ...
LINKEDIN         BEST PRACTICES   Connect with care.   • Recruiters, salespeople – advantageous to                        ...
http://www.jcsocialmarketing.comBEST PRACTICESLINKEDIN
http://www.jcsocialmarketing.com
LINKEDIN         BEST PRACTICES   Improve your profile   Add sections                                  http://www.jcsocial...
http://www.jcsocialmarketing.com
LINKEDIN            BEST PRACTICES   Sample profiles   Pam Moore www.linkedin.com/in/pmoore                               ...
http://www.jcsocialmarketing.com
http://www.jcsocialmarketing.com
LINKEDIN              BEST PRACTICES   Using Groups wisely   •   Remember the social media rules!                         ...
http://www.jcsocialmarketing.com
LINKEDIN              BEST PRACTICES   Explore LinkedIn applications.   •   Amazon’s Reading List application             ...
http://www.jcsocialmarketing.com
LINKEDIN             BEST PRACTICES •   Completing your Company Page     1) Connect your employees.                       ...
MORE RESOURCES•   My blog –    www.jcsocialmarketing.com                                  http://www.jcsocialmarketing.com...
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LinkedIn Boot Camp - North Shore Community College

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Here are the slides from my course at North Shore Community College on LinkedIn.

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LinkedIn Boot Camp - North Shore Community College

  1. 1. LinkedIn Boot Camp: Making It Work For You February 7, 2013North Shore Community College JULIA CLAIRE CAMPBELL JULIA@JCSOCIALMARKETING.COM WWW.JCAMPBELLSOCIALMARKETING.COM
  2. 2. WELCOME! Objectives for the class  What is LinkedIn? Why use it? http://www.jcsocialmarketing.com  Identify the different parts of the LinkedIn profile.  Learn some of the best practices for using LinkedIn.  Learn ways to connect with people and grow your professional network using this online tool.  Get your questions answered!
  3. 3. SLIDES ARE AVAILABLEhttp://www.slideshare.net/juliagulia77 http://www.jcsocialmarketing.com
  4. 4. LINKEDIN RULES You get out of LinkedIn (and all social media) what you put into it. http://www.jcsocialmarketing.com “Getting on LinkedIn” is not a strategy in and of itself – it is a tool. Social media is free – but your time is not. Everyone will use it a little bit differently.
  5. 5. LINKEDIN BEST PRACTICES • What is LinkedIn? • LinkedIn is the world’s largest professional http://www.jcsocialmarketing.com network with over 120 million members and growing rapidly. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals. • Network professionally • Post and find jobs
  6. 6. LINKEDIN BEST PRACTICES • What is LinkedIn? • LinkedIn is the world’s largest professional http://www.jcsocialmarketing.com network with over 120 million members and growing rapidly. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals. • Network professionally • Post and find jobs
  7. 7. LINKEDIN BEST PRACTICES • How do people use LinkedIn? • Network professionally http://www.jcsocialmarketing.com • Post and find jobs • Answer questions • Build thought leadership • Remember names
  8. 8. LINKEDIN BEST PRACTICES • What makes it different? http://www.jcsocialmarketing.com • Facebook is like the local pub or family reunion • Twitter is like a fast-paced newsroom • LinkedIn is like a trade show or conference
  9. 9. http://www.jcsocialmarketing.com
  10. 10. LINKEDIN BEST PRACTICES Let’s explore the home page! Login http://www.jcsocialmarketing.com • • Notifications • LinkedIn Today • People You May Know • Who’s Viewed Your Profile? • Your LinkedIn Network • Jobs You May Be Interested In
  11. 11. LINKEDIN BEST PRACTICES Completing your LinkedIn Profile http://www.jcsocialmarketing.com 1) Include your full name and image.
  12. 12. LINKEDIN BEST PRACTICES 2) Personalize your Headline. http://www.jcsocialmarketing.com
  13. 13. LINKEDIN BEST PRACTICES Headline Tips! • Job seekers, use “Talented [Your Profession] Seeking New Opportunity” not “Unemployed”. http://www.jcsocialmarketing.com • Students, use “Aspiring [Your Profession] Seeking Internship” not “Student at [Your University]”. • Value proposition – how do you provide value? • Target audience – whom do you provide value for and who will read this? • What is your USP – Unique Selling Point • Keywords
  14. 14. LINKEDIN BEST PRACTICES 3) Write a great Summary. • Use key words (think SEO). http://www.jcsocialmarketing.com • Do not cut & paste the “about” page of your website. • Show people how awesome you are! When writing, answer questions: • Who are you? • What are your specialties? • How can you help people/solve problems? • How do you want to connect?
  15. 15. LINKEDIN BEST PRACTICES4) Add Work History to the Experience http://www.jcsocialmarketing.com section.• Be brief!• Short, short bullet points.• DO NOT cut and paste your resume.• Try to avoid jargon and industry speak.• Make it accessible.• Add videos, images, documents, portfolio.
  16. 16. LINKEDIN BEST PRACTICES 5) Share an update. • This is NOT like Facebook. Share resources and be professional. http://www.jcsocialmarketing.com • It will be seen in the News Feed. • Ideas – Share your blog posts, event information, helpful resources, articles, links
  17. 17. http://www.jcsocialmarketing.com
  18. 18. LINKEDIN BEST PRACTICES 6) Customize your LinkedIn URL and Contact Info section. http://www.jcsocialmarketing.com • Recommendation – Use your name not your company!
  19. 19. LINKEDIN BEST PRACTICES 7) Ask for Recommendations. • Personalize the message. http://www.jcsocialmarketing.com • Ask for specifics (jog their memory).
  20. 20. http://www.jcsocialmarketing.com
  21. 21. LINKEDIN BEST PRACTICES Grow your Network! • Request connections – use a short, http://www.jcsocialmarketing.com personalized message. • Be helpful. • Offer advice. • Connect others.
  22. 22. LINKEDIN BEST PRACTICES Connect with care. • Recruiters, salespeople – advantageous to http://www.jcsocialmarketing.com connect generously. • Some people are picky. • It’s up to you!
  23. 23. http://www.jcsocialmarketing.comBEST PRACTICESLINKEDIN
  24. 24. http://www.jcsocialmarketing.com
  25. 25. LINKEDIN BEST PRACTICES Improve your profile Add sections http://www.jcsocialmarketing.com
  26. 26. http://www.jcsocialmarketing.com
  27. 27. LINKEDIN BEST PRACTICES Sample profiles Pam Moore www.linkedin.com/in/pmoore http://www.jcsocialmarketing.com John Haydon www.linkedin.com/in/johnhaydon
  28. 28. http://www.jcsocialmarketing.com
  29. 29. http://www.jcsocialmarketing.com
  30. 30. LINKEDIN BEST PRACTICES Using Groups wisely • Remember the social media rules! http://www.jcsocialmarketing.com • Choose Groups carefully – you can join 50 • Choose the ones that have the largest concentration of your ideal client or customer • Smaller groups yield better results. • “Most Popular Discussions” • Schedule time to visit each group at least once a week • Turn off email notifications if too overwhelming • Follow the group rules and etiquette
  31. 31. http://www.jcsocialmarketing.com
  32. 32. LINKEDIN BEST PRACTICES Explore LinkedIn applications. • Amazon’s Reading List application http://www.jcsocialmarketing.com • SlideShare (presentations) • WordPress (blog posts) • Any number of others! Add sections to your profile (but avoid clutter). • Showcase volunteer experience • Projects • Foreign language • Test scores
  33. 33. http://www.jcsocialmarketing.com
  34. 34. LINKEDIN BEST PRACTICES • Completing your Company Page 1) Connect your employees. http://www.jcsocialmarketing.com 2) Include basic information. 3) Post jobs. 4) Post Products & Services.
  35. 35. MORE RESOURCES• My blog – www.jcsocialmarketing.com http://www.jcsocialmarketing.com• Mashable – www.mashable.com• HubSpot – www.hubspot.com• Social Media Examiner – www.socialmediaexaminer.com

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