25 CHUYÊN ĐỀ ÔN THI TỐT NGHIỆP THPT 2023 – BÀI TẬP PHÁT TRIỂN TỪ ĐỀ MINH HỌA...
Sharpie Digital Media Strategy
1. l
D igita
rpie rategy
Sha a St
i
Med
s
ellow
by J ulia F
2. Target Audience
↝ Graphic Designers
↝ YOUNG Graphic Design
Professionals
↝ Graphic Design Students
↝ Working in the United
States
http://www.businessinsider.com/photos-artspace-office-tour-2012-01?op=1
3. Why Young Graphic
Designers?
↝ Young = Future
↝ Untapped Market
↝ “The Cool Kids”
↝ The Digital
Generation
↝ The Social Media
Generation
http://interactiveblend.com/blog/creative/free-adobe-cs6-vector-icons-download/
4. Big Idea
1. Get young graphic designers talking about using
Sharpie products on social media outlets
2. Increase sales to target demographic
3. Make money!
5. Tools and Tactics
↝ Target influential design
bloggers
↝ 5 big bloggers
↝ Different kinds of posts
↝ Work showcase
↝ Product review
↝ Social Media Sharing
↝ Facebook
↝ Twitter
↝ Instagram
↝ Pinterest
Instagram User mutto
6. Tools and Tactics
↝ Sharpie Creations
↝ Ads of varying sizes
↝ 15 six-month ads
↝ Graphic design blogs
↝ Portfolio showcase sites
Kristen Caston Behance Portfolio
7. Key Performance Indicators
↝ Get young graphic designers to support Sharpie
↝ Gather demographic data on different social media
platforms
↝ Increase in followers
8. Key Performance Indicators
↝ Increase in sales to target demographic
↝ Increase in sales at niche specialty stores (e.g. art supply
stores)
↝ Survey of buyers at office stores (e.g. Staples, Office Max)
9. Budget
Item
Summary*
Cost
Strategy
20 hours
$5,000
Planning
15 hours
$3,750
Building
20 hours
$5,000
Implementation
40 hours
$10,000
Management
30 hours
$7,500
Paid Media
15 ads at $500 per month
$7,500/month
Incentives for Bloggers
5 $100 packages
$500
TOTAL FOR ONE MONTH**: $44,250
*125 hours total
**NOT INCLUDED: sales to specialty stores and cost of surveys