Media evaluation


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Media evaluation

  1. 1. Media Evaluation By Julia Dalrymple
  2. 2. In what ways does your media product use, develop or challenge forms and conventions of real media products?
  3. 3. What kind of media institution might distribute your media project and why? <ul><li>Large multiplexes and cinema chains such as Odeon may be interested in my product for the reasons being that firstly; horror films are one of the highest grossing genres making millions at the box office each year. Despite the risk of independent films often having a limited release, Odeon is one of the few cinema corporations that shows independent films; another reason why they might be interested in my product. </li></ul>
  4. 4. Who would be the audience for your media product? <ul><li>On the basis that the characters in the film are in their late teens, and considering the genre is horror; the target audience would mainly appeal to the 16-24 range. In terms of marketing this would be beneficial on both sides of the scale. Enabling late showings for the 18+ range, and also a typical time associated for watching horror films. And also the added benefit of afternoon showings for the 16+ with their disposable income for the weekend showings. </li></ul><ul><li>Horror is also typically associated with the appeal that it has to the 16-24 age range. Taking the element of age into consideration, they are at that particular time, easily influenced by word of mouth, through sharing there views with friends who would then possibly go onto to see the film. </li></ul>
  5. 5. How does your media product represent particular social groups: <ul><li>Taking into account that the film is based and intended for youth and young adults, the film can be seen as conforming to somewhat stereotypes that fit into the generation of youth today. Character A being the popular and somewhat rebellious type; bearing in mind that she is in detention and character B somewhat timid and quiet. Character A does not feel she can talk in front of character B and takes to leaving the chapel leaving character B on her own. </li></ul><ul><li>There is also the use of modern technologies with the use of Character A’s I phone and the modern day clothing used with both characters that could influence and enable association for youths with something they may or want to wear themselves. </li></ul>
  6. 6. How did you attract and address your audience? <ul><li>Through the music, the intended effect was to create an element of fear from the very beginning. The scenery was also not particularly a typical everyday setting. Our aim in the film was to continuously build up tension and suspense so through the use of consistent showing of characters minus the use of elliptical editing, the audience would be unsure of whether anything was going to happen or not, the audience would never know. This tactic was in some ways inspired by the film ‘American Psycho’ where tension and fear was built up through out the film, however the outcome was not always what the audience would presume. </li></ul>‘ Paranormal activity’ and ‘Blair Which Project’ were counter parts that influenced the P.O.V shots that we used in the film, even though they differed in terms of whose perspective it was, as the ‘mystery person’ is not shown in the opening sequence and we know who is filming in ‘The Blair Which Project’ and ‘Paranormal activity’. A contribution to the suspense of whether or not the characters in the film are being watched, and if so, by who.
  7. 7. What have you learnt about technologies in the process of constructing your media product?
  8. 8. Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product? <ul><li>I have learnt a lot about the impact of lighting, sound and different uses of the camera in order to create certain effects. Editing has also been crucial in constructing the overall image and intended feel of the opening. However there are several things that I would of liked to do differently </li></ul>
  9. 9. My role in the making of the opening sequence. <ul><li>I did a lot of the editing and putting and cropping the scenes in order. I also suggested several camera angles and shots that I thought would be best to use in the film such as match, including the match on match action, P.O.V shots and close ups. </li></ul>