Client: Tiffany & co Communication objective: To re-emphasise the romance of Tiffany & co creates. Target Audience: Women who believe in romance. SMP: Tiffany & co always creates romance.

1. You could always tell what kind of a person a
man thinks you are by the earrings he gives you.
I must say, the mind reels.
Every gift one receives is thought out. A token
of admirations from the giver. O’ to receive a
blue box raped tightly with a white ribbon is
such a joyous moment in a ladies life. The hand
crafted styled timeless pieces are not jewelry for
the frizaless. Tiffany and co understand that a
woman seeks a quality man, so if your man buys
you tiffany’s, you know he is the one...well at
least for a weekend.