Online grenache survey june 2010

On-line Wine Survey by Julia Sevenich A survey with the support of a specialized online-platform for questionnaires was created and links to the questionnaire were posted by the author to her wine groups through the social medias facebook, twitter, and linkedin as well as on the wine blog “Uncorked in the Alps”. The author has a total of approximately 1,500 wine-interested followers on these social media that could potentially follow the link to the survey and share it with others. The survey was a questionnaire with two pages, each page with five sections comprised of open and closed questions. The questions on the first page were either demographic or general questions about opinions of the 10 most planted red wine grape varieties in the world. It was not until the second page that it became clear that the questionnaire was about Grenache/Garnacha. It was not possible to return to the first page to change answers once the second page was reached. The field time was defined at just over 3 weeks with the questionnaire available for online participation from May 11th, 2010 to June 4th, 2010. 154 people participated in the questionnaire. The survey was conducted with the support of the online platform “Survey Monkey” found at www.surveymonkey.at. The questions can be divided into three themes: demographic, comparative attitudes and opinions of the world’s top 10 red wine grape varieties (including Grenache/Garnacha), and opinions and attitudes about the styles, qualities and potential of wines made from Grenache/Garnacha. Section I – demographic Questions 1 and 2 were open questions about the place of residence and general relationship to wine. 154 people took part in the survey 83.1% completed all sections and all answers. 70.1% of the participants defined themselves as wine professionals. Country of residence Number of Participants Percentage of participants Austria 69 45 USA 27 17.5 South Africa 14 9 France 9 6 UK 8 5 Spain 6 4 Germany 6 4 Israel 6 4 Portugal 4 2.5 Australia 4 2.5 Norway 1 0.5 The high number of participants from Austria can be explained as that being the country of residence of the author of the survey. All though the survey was sent out anonymously as a “wine survey for non-commercial academic purpose” and

went to the international social network of the author, original recipients were primarily from Austria. Section II – Comparative attitudes and opinions of the world’s top 10 red wine grape varieties In the next three question groups, 3-5, the familiarity and general assessment of Grenache was compared with Cabernet Sauvignon, Merlot, Pinot Noir, Syrah/Shiraz, Tempranillo, Sangiovese, Nebbiolo, Carignon, and Monastrell/Mouvèdre. 76% of participants were familiar with Grenache/Garnacha. The variety rated 7th as the most favoured of the 10 varieties. Grenache/Garnacha rated 4th, behind Pinot Noir, Cabernet Sauvignon and Syrah as offering the most versatility in styles. Section III – Awareness and Image Assessment of Grenache/Garnacha Question groups 6-10 were pointed directly toward Garnacha/Grenache and further explored participants’ awareness and image assessment of the varieity. Question groups 7 and 8 were focused in particular on attitudes towards the styles, qualities and potential of wines made with Grenache. These two question groups were posed to be answered with a five step Likert scale and numbered 1- 5 to comprise a quasi-metric scale. The neutral third step was interpreted as the arbitrary zero point. This made a classic univariate analysis with a mean value possible (Rossmann 2009). Conclusion This survey shows a generally good awareness of Grenache/Garnacha as a variety. Among participants it was particularly well-known as a blending partner in dry red wines. It was lesser known as a single varietal wine, a fortified wine, sparkling wine and even as a rosé. It appears that increasing the awareness of the versatility in styles of Grenache/Garnacha, it’s ability to pair well with a large spectrum of foods and its good quality for price ratio could be keys to increasing its popularity and profile.

Wine Survey for Non-Commercial Academic Purpose 1. Please tell us your country of residence. Response Response Percent Count Country: 100.0% 154 answered question 154 skipped question 0 2. What is your relationship to wine? Response Response Percent Count I do not drink wine. 0.6% 1 I am a wine consumer. 39.0% 60 I am a wine professional. 70.1% 108 Other (please specify) 5.2% 8 answered question 154 skipped question 0 1 of 8

3. With which of the following grape varieties are you familiar? Response Response Percent Count Cabernet Sauvignon 94.8% 146 Merlot 92.9% 143 Pinot Noir 91.6% 141 Syrah/Shiraz 89.6% 138 Tempranillo 79.9% 123 Garnacha/Grenache 76.0% 117 Sangiovese 83.1% 128 Nebbiolo 77.3% 119 Carignan 62.3% 96 Monastrell/Mouvèdre 63.6% 98 none of the above 1.3% 2 answered question 154 skipped question 0 2 of 8

4. Rate the following grape varieties in order of your preference with 1 being your most favoured and 10 your least favoured variety. Rating Response 1 2 3 4 5 6 7 8 9 10 Average Count 18.2% 23.8% 9.1% 7.7% 8.4% 7.7% 9.1% Cabernet Sauvignon 5.6% (8) 6.3% (9) 4.2% (6) 4.24 143 (26) (34) (13) (11) (12) (11) (13) 7.2% 11.5% 13.7% 12.2% 11.5% 11.5% 11.5% 10.1% Merlot 6.5% (9) 4.3% (6) 5.46 139 (10) (16) (19) (17) (16) (16) (16) (14) 32.2% 11.9% 11.9% 9.8% 11.2% 9.1% Pinot Noir 3.5% (5) 4.2% (6) 2.8% (4) 3.5% (5) 3.59 143 (46) (17) (17) (14) (16) (13) 18.8% 15.3% 16.7% 12.5% 9.7% 8.3% 9.7% Syrah/Shiraz 3.5% (5) 4.2% (6) 1.4% (2) 3.95 144 (27) (22) (24) (18) (14) (12) (14) 9.6% 12.6% 12.6% 17.0% 16.3% 12.6% Tempranillo 3.0% (4) 6.7% (9) 5.2% (7) 4.4% (6) 5.67 135 (13) (17) (17) (23) (22) (17) 9.1% 8.3% 7.6% 13.6% 9.8% 16.7% 14.4% 7.6% Garnacha/Grenache 6.8% (9) 6.1% (8) 6.07 132 (12) (11) (10) (18) (13) (22) (19) (10) 8.1% 11.9% 20.7% 20.0% 8.9% 11.1% 7.4% Sangiovese 3.7% (5) 5.9% (8) 2.2% (3) 5.06 135 (11) (16) (28) (27) (12) (15) (10) 14.7% 13.2% 9.6% 11.0% 15.4% 8.8% 8.8% Nebbiolo 6.6% (9) 5.9% (8) 5.9% (8) 5.06 136 (20) (18) (13) (15) (21) (12) (12) 8.1% 10.5% 18.5% 36.3% Carignan 3.2% (4) 4.0% (5) 6.5% (8) 0.8% (1) 5.6% (7) 6.5% (8) 7.71 124 (10) (13) (23) (45) 13.2% 10.9% 20.2% 25.6% Monastrell/Mouvèdre 4.7% (6) 3.9% (5) 5.4% (7) 6.2% (8) 4.7% (6) 5.4% (7) 7.26 129 (17) (14) (26) (33) answered question 151 skipped question 3 3 of 8

5. Which of the following varieties offers the most diversity in styles? Response Response Percent Count Cabernet Sauvignon 23.3% 34 Merlot 3.4% 5 Pinot Noir 24.7% 36 Syrah/Shiraz 21.9% 32 Tempranillo 4.8% 7 Garnacha/Grenache 13.0% 19 Sangiovese 7.5% 11 Nebbiolo 0.7% 1 Carignan 0.7% 1 Monastrell/Mouvèdre 0.0% 0 answered question 146 skipped question 8 4 of 8

6. In which of the following wines is Grenache/Garnacha an important component: Response Response Percent Count Bordeaux 5.0% 6 Priorat 58.7% 71 Chianti 1.7% 2 Rioja 47.1% 57 Valpolicella 0.8% 1 Châteauneuf-du-Pape 76.9% 93 Australian GSM 51.2% 62 Cannonau di Sardegna 30.6% 37 Tavel 34.7% 42 Banyuls 43.8% 53 Port 3.3% 4 answered question 121 skipped question 33 5 of 8

7. Please check the box to the extent that you agree or disagree with the following statements about Garnacha/Grenache. neither agree or Rating Response strongly disagree disagree agree strongly agree disagree Average Count Garnacha/Grenache is one of the great classic grape varieties for 5.1% (6) 14.4% (17) 22.9% (27) 40.7% (48) 16.9% (20) 3.50 118 wine. Garnacha/Grenache is an excellent 0.0% (0) 1.7% (2) 14.5% (17) 51.3% (60) 32.5% (38) 4.15 117 variety for red wines. Garnacha/Grenache is an excellent 2.6% (3) 6.9% (8) 33.6% (39) 34.5% (40) 22.4% (26) 3.67 116 variety for rosé wines. Garnacha/Grenache is an excellent 27.4% (32) 38.5% (45) 29.1% (34) 5.1% (6) 0.0% (0) 2.12 117 variety for sparkling wines. Garnacha/Grenache is an excellent 9.5% (11) 17.2% (20) 26.7% (31) 25.0% (29) 21.6% (25) 3.32 116 variety for fortified sweet wines. Garnacha/Grenache is capable of 1.7% (2) 2.5% (3) 26.3% (31) 51.7% (61) 17.8% (21) 3.81 118 expressing terroir. Garnacha/Grenache is only good as 17.6% (21) 33.6% (40) 15.1% (18) 25.2% (30) 8.4% (10) 2.73 119 a component in a blended wine. Garnacha/Grenache is an excellent 1.7% (2) 1.7% (2) 21.6% (25) 56.0% (65) 19.0% (22) 3.89 116 variety for pairing with food. Garnacha/Grenache offers a large 0.0% (0) 8.8% (10) 22.8% (26) 51.8% (59) 16.7% (19) 3.76 114 variety of styles. Garnacha/Grenache has the 0.0% (0) 13.6% (16) 27.1% (32) 44.1% (52) 15.3% (18) 3.61 118 potential for long bottle ageing. Garnacha/Grenache has a good 2.5% (3) 22.9% (27) 42.4% (50) 30.5% (36) 1.7% (2) 3.06 118 image. 6 of 8

answered question 119 skipped question 35 8. The following statements pertain to DRY RED WINE made predominantly from the Garnacha/Grenache grape variety. Please rate the extent to which you agree/disagree with each statement. neither agree nor Rating Response strongly disagree disagree agree strongly agree disagree Average Count Dry red wine from Garnacha/Grenache is deeply 6.9% (8) 32.8% (38) 19.8% (23) 31.0% (36) 9.5% (11) 3.03 116 coloured. Dry red wine from 5.2% (6) 41.4% (48) 27.6% (32) 22.4% (26) 3.4% (4) 2.78 116 Garnacha/Grenache is very tannic. Dry red wine from Garnacha/Grenache is full-bodied 1.7% (2) 12.1% (14) 26.7% (31) 50.9% (59) 8.6% (10) 3.53 116 and concentrated. Dry red wine from 0.0% (0) 14.9% (17) 38.6% (44) 35.1% (40) 11.4% (13) 3.43 114 Garnacha/Grenache is complex. Dry red wine from 2.6% (3) 51.7% (60) 38.8% (45) 6.9% (8) 0.0% (0) 2.50 116 Garnacha/Grenache is expensive. answered question 116 skipped question 38 7 of 8

9. About how often do you drink Garnacha/Grenache? Response Response Percent Count every day 1.6% 2 once a week 14.4% 18 once a month 32.0% 40 1-6 times a year 32.0% 40 nearly never 14.4% 18 never 5.6% 7 If you drink Grenacha/Grenache, which do you prefer? 75 answered question 125 skipped question 29 10. We would like to thank you for participating in this survey and as a final question ask: What is your general opinon of wines made from Grenache? Response Count 89 answered question 89 skipped question 65 8 of 8

Wine Survey for Non-Commercial Academic Purpose What is your relationship to wine? Response Response Percent Count I do not drink wine. 0.6% 1 I am a wine consumer. 39.0% 60 I am a wine professional. 70.1% 108 Other (please specify) 5.2% 8 answered question 154 skipped question 0 Other (please specify) 1 wine writer May 11, 2010 3:35 PM 2 I import, sell, and also make wine. May 11, 2010 6:43 PM 3 Blog about wine May 14, 2010 12:06 PM 4 i am a winefriend May 16, 2010 11:44 AM 5 Wine enthousiast May 16, 2010 7:39 PM 6 x May 17, 2010 3:00 PM 7 wine import and retailer May 22, 2010 10:20 AM 8 I am sober and taste lots but don't drink. I'm a broker. Jun 1, 2010 11:25 PM 1 of 1

Wine Survey for Non-Commercial Academic Purpose About how often do you drink Garnacha/Grenache? Response Response Percent Count every day 1.6% 2 once a week 14.4% 18 once a month 32.0% 40 1-6 times a year 32.0% 40 nearly never 14.4% 18 never 5.6% 7 If you drink Grenacha/Grenache, which do you prefer? 75 answered question 125 skipped question 29 If you drink Grenacha/Grenache, which do you prefer? 1 Dry reds from the Rhône or Banyuls or Maury. May 11, 2010 2:59 PM 2 Chateauneuf du Pape, Cote du Rhone, Cuvée Ancestrale as a normal Table May 11, 2010 3:25 PM Wine, Priorat 3 Southern Rhone origins, also old-vine Australian May 11, 2010 3:38 PM 4 Grenache May 11, 2010 3:39 PM 5 Dry, with firm tannins May 11, 2010 3:43 PM 6 Garnacha from Spain, or in a Rhone blemd May 11, 2010 3:47 PM 7 C9dP May 11, 2010 4:44 PM 8 100% Garnacha Vinas viejas May 11, 2010 4:56 PM 9 Châteauneuf du Pape – Beaucastel; Rayas May 11, 2010 5:19 PM 10 Banyuls, Priorat, Chateauneuf du Papes, Cotes du Rhone, Chocolate Block May 11, 2010 7:19 PM from S. Africa, Tir Na Nog from Oz, Rioja, Tavel and a handful of others here and there -almost all blends... 11 Rhone blends May 11, 2010 11:03 PM 12 Cotes du Rhone May 11, 2010 11:17 PM Australian GSM 13 Châteauneuf-du-Pape May 12, 2010 5:54 AM Priorat 14 Chateauneuf - du - Pape May 12, 2010 6:07 AM 15 Di Fabio Mclaren Vale Grenache, Penfolds Bin 138 Grenache Mourvedre May 12, 2010 12:09 PM Shiraz, Wirra Wirra Sextons Acre Mclaren Vale Grenache Rose 16 Châteauneuf-du-Pape May 13, 2010 9:47 AM 17 I am only really able to access Rioja or Priorat wines and my preference would May 14, 2010 12:14 PM be for Priorat. 18 Rioja, Ports May 16, 2010 10:37 AM 19 banyuls May 16, 2010 10:44 AM 20 Rhône May 16, 2010 10:46 AM 1 of 3

If you drink Grenacha/Grenache, which do you prefer? 21 cannonau May 16, 2010 10:51 AM 22 Chateauneuf-du-Pape, Rioja, Banyuls May 16, 2010 11:05 AM 23 Spain (Priorato!), Rhône, Longuedoc-Rossillion, Sardegna, May 16, 2010 11:27 AM 24 Rioja, Cannonau May 16, 2010 11:48 AM 25 Sardinien, Cannonau May 16, 2010 2:06 PM 26 Chateauneuf du Pape May 16, 2010 6:08 PM Rioja Priorat 27 chateauneuf du pape May 16, 2010 6:40 PM 28 CdP May 17, 2010 4:59 AM 29 spain/australian May 17, 2010 5:30 AM 30 Chatauneuf du pape May 17, 2010 5:31 AM 31 CdP May 17, 2010 5:49 AM 32 Banyuls May 17, 2010 6:32 AM 33 Priorat May 17, 2010 7:20 AM 34 Châteauneuf-du-Pape, Cannonau di Sardegna Bantu May 17, 2010 8:04 AM 35 Cannonau May 17, 2010 8:34 AM 36 Côte du Rhône May 17, 2010 11:00 AM 37 aus sardinien May 17, 2010 12:34 PM 38 Chateauneuf du Pape and Cannonau May 17, 2010 4:28 PM 39 Rioja and Chateauneuf du Pape May 17, 2010 6:24 PM 40 Priorat, Cotes des Catalunes May 17, 2010 7:28 PM 41 Chateauneuf du Pape May 18, 2010 11:53 AM 42 CdP, Priorat, GSM Australia or South of France May 18, 2010 7:20 PM 43 I prefer Spanish May 19, 2010 12:53 PM 44 I have had positive experiences with Languedoc and Spanish reds, and am May 19, 2010 6:15 PM always open to a grenache rosé. 45 spain grenache May 20, 2010 9:11 AM 46 None specific May 20, 2010 6:50 PM 47 Southern Rhone May 21, 2010 4:07 AM 48 which? Garnacha and Grenache are the same May 21, 2010 4:20 PM 49 Cannonau di Sardegna May 21, 2010 4:57 PM 50 spanish one May 22, 2010 10:30 AM 51 rhone south May 22, 2010 3:05 PM 52 ---- May 26, 2010 7:15 PM 53 grenache Jun 1, 2010 9:50 PM 54 Cotes-du-Rhone and Cotes-du-Rhone Villages Jun 1, 2010 11:12 PM 55 CA GRENACHE, CHATEAU NEUFS, SOME ITAL, AUSSIE... Jun 1, 2010 11:28 PM 56 Rose or GSM Jun 2, 2010 12:41 AM 57 CdP, CdR and Californian Jun 2, 2010 9:03 AM 58 cotes du rhone village and chateauneuf and gigondas Jun 2, 2010 9:21 AM 59 Blended with syrah and mouvedre Jun 2, 2010 10:06 AM 60 Tokara/Zonernaam blend Jun 2, 2010 10:08 AM 61 In south Africa Grenache is mainly found in blends, but a singualr bottling Jun 2, 2010 10:36 AM would have to be Neil Ellis, otherwise Châteauneuf-du-Pape 62 DO Montsant Jun 2, 2010 10:57 AM 63 Cotes du Rhône Jun 2, 2010 11:47 AM 64 Tokara/Thelema/Neil Ellis Jun 2, 2010 12:51 PM 65 Mostly as part of a blend. Rarely ever on its own Jun 2, 2010 1:04 PM 2 of 3

If you drink Grenacha/Grenache, which do you prefer? 66 Marilyn Remark Winery Jun 2, 2010 1:08 PM 67 Grenache. Jun 2, 2010 2:54 PM 68 Spanish, French and Australian Jun 2, 2010 3:24 PM 69 Garnacha Jun 2, 2010 3:40 PM 70 Rose, blends, veritals Jun 2, 2010 4:14 PM 71 Rhone Jun 2, 2010 4:41 PM 72 Garnacha, Spanish sweet reds, Australian Grenache blends Jun 2, 2010 9:49 PM 73 southern rhone Jun 3, 2010 2:41 PM 74 CHATEAU RAYAS Jun 3, 2010 4:16 PM 75 southern rhone Jun 3, 2010 4:47 PM 3 of 3

Online grenache survey june 2010

by Julia Sevenich on Jun 18, 2010

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