Time to Face(book) the Facts: Social Media is Here to Stay

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By Julie 2011 National Conference on Problem Gambling

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  • Oregon Lottery 2009: $1.24 billion (Oregon Lottery, 2009)Oregonians spent $1.6 billion on all forms of gambling in 2007 (EcoNW, 2007)Lane County citizens spent an average of $330 per capita on lottery games in 2009 (Oregon Health Authority, 2010)About $7 out of every $10 was spent on video lottery games (video poker & slots)
  • Oregon Lottery 2009: $1.24 billion (Oregon Lottery, 2009)Oregonians spent $1.6 billion on all forms of gambling in 2007 (EcoNW, 2007)Lane County citizens spent an average of $330 per capita on lottery games in 2009 (Oregon Health Authority, 2010)About $7 out of every $10 was spent on video lottery games (video poker & slots)
  • Oregon Lottery 2009: $1.24 billion (Oregon Lottery, 2009)Oregonians spent $1.6 billion on all forms of gambling in 2007 (EcoNW, 2007)Lane County citizens spent an average of $330 per capita on lottery games in 2009 (Oregon Health Authority, 2010)About $7 out of every $10 was spent on video lottery games (video poker & slots)
  • Time to Face(book) the Facts: Social Media is Here to Stay

    1. 1. Time to Face(book) the Facts: Social Media is Here to Stay<br />July 2, 2011<br />National Conference on Problem Gambling<br />Julie Hynes, MA, CPS<br />Complete slide show available at www.preventionlane.org/gambling<br />
    2. 2. Here’s What We’ll Do Today<br />Definitions<br />Surveying the group<br />Checking stuff out<br />A couple of tangible “to-do’s”<br />Measurement and evaluation tools<br />Next steps<br />
    3. 3. All materials are available online: go to www.preventionlane.org/gambling<br />
    4. 4.
    5. 5. Fact to Face #1:This presentation will be outdated in a month.<br />!?<br />
    6. 6. Fact to Face #2:Thankfully, the concepts<br />won’t!<br />Oh, ok.<br />
    7. 7.
    8. 8. What’s “Social Media”?<br />
    9. 9. Gulp<br />Image source: http://dc-cdn.virtacore.com/2010/10/social-media.jpeg<br />Image source: http://dc-cdn.virtacore.com/2010/10/social-media.jpeg<br />
    10. 10. Then. Now. Next.<br />Image sources: http://news.yahoo.com/blogs/technology-blog/myspace-got-wrong-why-nobody-misses-013426988.html ; http://www.facebook.com ; http://plus.google.com<br />
    11. 11. !<br />Time to Vote!<br />Yankees<br />Red Sox<br />Better get it right…<br />
    12. 12. How comfortable are you with using social media for your work?<br />Um…I never use it.<br />I use it passively. (Look at things.)<br />Occasionally post/use it.<br />I use it often.<br />I use it all the time / daily.<br />Time to vote!<br />
    13. 13. What would you say is your BIGGEST “barrier” to use social media in your work?<br />Learning curve<br />Time<br />Funding<br />Policies<br />Other<br />Time to vote!<br />
    14. 14. Media’s Changing Tides<br />Photo sources: www.eonline.com; www.twitter.com/charliesheen<br />
    15. 15. Media’s Changing Tides<br />Slide Source: Neil Perkin, “What’s Next in Media”<br />
    16. 16. Why Use Social Media?<br />It’s cheap<br />Accessible to anyone who’s online, especially populations we’re not the best at reaching<br />Build authentic relationships<br />Easy to modify<br />New tools make it easier to create than traditional media<br />Measurement: You can track it!<br />
    17. 17. Fact to Face #3:<br />People are looking for your agency online.<br />!?<br />Are you there?<br />
    18. 18. Fact to Face #4: <br />Government and social service entities are slow to get on board. <br />Why?<br />They won’t evenlet me see YouTube!<br />
    19. 19. They’re<br />Drowning<br />Us.<br />gambling<br />
    20. 20. Thankfully, we can swim.<br />
    21. 21. Ways to Participate<br />“Listening” AKA “lurking”: watching YouTube videos, looking up reviews<br />Joining: getting an account (e.g., Facebook)<br />Collecting: Getting news with a “reader,” getting Twitter “tweets”<br />Sharing: commenting, participating in “wikis”<br />Creating: Uploading YouTube videos, making blog posts<br />
    22. 22. Where Do You Fit In?<br />“Crawl…walk…run…fly”<br /> --Beth Kanter, non-profit social media expert<br />
    23. 23. EXERCISE #1:<br />Let’s Check Stuff Out<br />
    24. 24. facebook.com/ problemgamblingprevention<br />
    25. 25. facebook.com/preventionpage<br />
    26. 26. EXERCISE #2:<br />Getting Feet Wet<br />
    27. 27. Get news as it happens<br />Use YOUR key words<br />Let’s take a look: www.google.com/alerts<br />Google Alerts<br />
    28. 28. Google Alerts<br />
    29. 29. Google Alerts: Success!<br />
    30. 30. = “RSS”<br />Really simple syndication.<br />Easy way to start:<br />Google Reader. <br />google.com/reader<br />
    31. 31. EXERCISE #3:<br />Creating a Facebook Page<br />Do try this at home!<br />
    32. 32. First Things First: Things to Think About<br />Figure out what it is you want<br />Determine whether you have the time & personpower to keep the page going<br />If you don’t have either, don’t create a page/channel/etc. <br />Think of it this way: If you build it, will YOU come back? (If YOU don’t come back, neither will they.)<br />
    33. 33. Go to www.facebook.com<br />Click “Create a Page” <br />
    34. 34.
    35. 35. Easier if you do it this way (keeps professional separate from personal, easier to manage) <br />
    36. 36.
    37. 37. Voila!<br />
    38. 38. Upkeep + Timeliness = Credibility: Example Site<br />
    39. 39. Upkeep + Timeliness = Credibility<br />
    40. 40. Measurement Tools<br />Evaluation, evaluation, evaluation <br />
    41. 41. Facebook “Fan” Page Insights<br />Wowee!It’s free!<br />
    42. 42. Facebook Ad Insights<br />Bang for buck!<br />
    43. 43. SurveyMonkey<br />Easy data!<br />
    44. 44. Fact to Face #5: <br />You don’t need spend more energy (or money)<br />than you need!<br />Shouldn’t I make a cool new app?<br />
    45. 45. Wrapping it Up<br />
    46. 46. Wrapping it Up<br />Social media is here, and we need to get on board if we want to keep connecting.<br />Social media will keep changing, as will the “next big thing.”<br />Start easy, keep moving, keep listening and asking questions.<br />Enlist help: young people / techies rock.<br />Include social media in your workplan!<br />
    47. 47. Wrapping it Up: To-Do’s<br />Find ONE or TWO niches. Don’t try to overdo it.<br />Make ONE attainable goal to complete within the next month. Write it down, and do it.<br />
    48. 48. Wrapping it Up: To-Do’s<br />Write<br />it down.<br />Enlist young people.<br />Find ONE or TWO niches. Don’t try to overdo it.<br />You can do it – you don’t have to do it all!<br />Make ONE attainable goal to complete within the next month. Write it down, and do it.<br />Let’s<br />check<br />in.<br />
    49. 49. Don’t worry if you hear this.<br />Don’t fret if all you hear is this.<br />
    50. 50. Thanks! Let’s work together!<br />Contacting Julie:<br />Julie.Hynes@co.lane.or.us<br />541.682.3928<br />preventionlane.org/gambling<br />problemgamblingprevention.org<br />Picture by Elijah.<br />
    51. 51. Let’s work together!<br />Go Sox andGo Ducks!<br />Facebook.com/preventionpage<br />Facebook.com/problemgamblingprevention<br />Creative Commons Copyright, 2011 Lane County Prevention Program. www.preventionlane.org/copyright.htm<br />
    52. 52. References<br />http://technologyinprevention.blogspot.com<br />www.bethkanter.org<br />www.slideshare.net/neilperkin/whats-next-in-media<br />http://en.wikipedia.org/wiki/Social_media<br />This presentation is online & downloadable from:<br />
    53. 53. Recommended Sites (click to go!)<br />Problem Gambling Services Related Sites:<br />PGS prevention website: www.problemgamblingprevention.org<br />PGS prevention Facebook page: www.facebook.com/problemgamblingprevention<br />NCPG Facebook page: http://www.facebook.com/pages/National-Council-on-Problem-Gambling/93893978573<br />PGS prevention blog: http://gamblingprevention.blogspot.com<br />PGS prevention Vimeo (video) page: www.vimeo.com/pgsprevention<br />Other Sites:<br />Do a www.slideshare.net search for “social media 101” and take a look at some of the presentations<br />Technology in Prevention: http://technologyinprevention.blogspot.com<br />Beth Kanter, non-profit social media expert: www.bethkanter.org<br />Lane County Problem Gambling Prevention: www.preventionlane.org/gambling<br />Our shared presentations: www.slideshare.net/julhynes | www.slideshare.net/problemgamblingprevention<br />

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