PGS Social Media/Networking Webinar

Social Media in PGS: What It Is & How to Make it Work for You February 23, 2011 Oregon Problem Gambling Services Webinar Julie Hynes, Lane County Prevention Program

Social media is like teen sex . Everyone wants to do it. No one actually knows how. When finally done, there is surprise it's not better .
-- Avinash Kaushik, “Analytics Evangelist,” Google
“ “

What’s “social media”? Per Wikipedia: “Media for social interaction” Or, a way for people to use technology for getting & sharing info with each other instead of getting it from companies.

What you wanted for today Hey, this is from SurveyMonkey, right? Social media!! Source: http://www.surveymonkey.com/sr.aspx?sm=16N7_2bg89osMUmdebbolurnebLLhmjLT3VI_2bJFpibnI0_3d

We Are All Over the Map Source: http://www.surveymonkey.com/sr.aspx?sm=16N7_2bg89osMUmdebbolurnebLLhmjLT3VI_2bJFpibnI0_3d

What you wanted for today
Introduction to social media
Jumping in
Google Alerts
Facebook page, time allowing
(once you create a page, you can create ads)
Next steps/references

Communications Media vs. Social Media
Slide Source: Neil Perkin, “What’s Next in Media”

Why use social media?
It’s cheap
Accessible to anyone who’s online, especially populations we’re not the best at reaching
Becoming mainstream
Easy to modify
New tools make it easier to create than traditional media
Accessible to many
Plus, it’s fun!

Ways to participate
“ Listening”: watching YouTube videos, looking up reviews
“ Joining” : getting a Facebook account
“ Collecting”: Getting news with a “reader,” bookmarking news stories
“ Critiquing”: writing reviews, participating in “wikis”
“ Creating”: Uploading YouTube videos, making blog posts

Where do you fit in?
“ Crawl…walk…run…fly”
--Beth Kanter, non-profit social media expert
Start by just checking stuff out!

EXERCISE #1: Let’s Check Stuff Out

problemgamblingprevention.org Question: What do you see on this page that is “social media”?

problemgamblingprevention.org

Facebook Page
Problemgamblingprevention.org www.facebook.com/problemgamblingprevention

gamblingprevention.blogspot.com

youtube.com
Search: “teen gambling prevention video”
Click the channel

EXERCISE #2: Google Alerts

Get news as it happens
Use YOUR key words
Google Alerts Keep Up as News Happens www.google.com/alerts

Google Alerts www.google.com/alerts

Google Alerts: Success!

EXERCISE #3: Creating a Facebook Page If we have time!

If you build it, will YOU come back? (If you don’t come back, neither will they.)

Go to www.facebook.com
Click “Create a Page”

Easier if you do it this way (keeps professional separate from personal, easier to manage)

Voila!

Doing the rest - demo Note: If we don’t have time for this today, we can follow-up individually or in another webinar 

Upkeep + Timeliness = Credibility ??

Upkeep + Timeliness = Credibility WT?

Wrapping it Up: Things to Think About
Figure out what it is you want
Determine whether you have the time & personpower to keep the page going
If you don’t have either, don’t create a page/channel/etc.
You don’t need to reinvent the wheel!

References
http://technologyinprevention.blogspot.com
www.bethkanter.org
www.slideshare.net/neilperkin/whats-next-in-media
http:// en.wikipedia.org/wiki/Social_media

Recommended Sites (click to go!)
PGS Related Sites:
PGS prevention website: www.problemgamblingprevention.org
PGS prevention Facebook page: www.facebook.com/problemgamblingprevention
PGS prevention blog: http://gamblingprevention.blogspot.com
PGS prevention Vimeo (video) page: www.vimeo.com/pgsprevention
Other Sites:
Technology in Prevention: http://technologyinprevention.blogspot.com
Beth Kanter, non-profit social media expert: www.bethkanter.org
Lane County Problem Gambling Prevention: www.preventionlane.org /gambling
Lane County Prevention Program’s YouTube page: www.youtube.com/preventionlane
Lane County Prevention Program’s shared presentations: www.slideshare.net/julhynes

PGS Social Media/Networking Webinar

by Lane County Prevention Program on Feb 23, 2011

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PGS Social Media/Networking Webinar — Presentation Transcript

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