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PGS Social Media/Networking Webinar

PGS Social Media/Networking Webinar



February 23, 2011, Oregon Problem Gambling Services. Julie Hynes & Wendy Hausotter.

February 23, 2011, Oregon Problem Gambling Services. Julie Hynes & Wendy Hausotter.
Social Media in PGS: What is Is & How to Make it Work for You.



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    PGS Social Media/Networking Webinar PGS Social Media/Networking Webinar Presentation Transcript

    • Social Media in PGS: What It Is & How to Make it Work for You February 23, 2011 Oregon Problem Gambling Services Webinar Julie Hynes, Lane County Prevention Program
      • Social media is like teen sex . Everyone wants to do it. No one actually knows how. When finally done, there is surprise it's not better .
      • -- Avinash Kaushik, “Analytics Evangelist,” Google
      “ “
    • What’s “social media”? Per Wikipedia: “Media for social interaction” Or, a way for people to use technology for getting & sharing info with each other instead of getting it from companies.
    • What you wanted for today Hey, this is from SurveyMonkey, right? Social media!! Source: http://www.surveymonkey.com/sr.aspx?sm=16N7_2bg89osMUmdebbolurnebLLhmjLT3VI_2bJFpibnI0_3d
    • We Are All Over the Map Source: http://www.surveymonkey.com/sr.aspx?sm=16N7_2bg89osMUmdebbolurnebLLhmjLT3VI_2bJFpibnI0_3d
    • What you wanted for today
      • Introduction to social media
      • Jumping in
      • Google Alerts
      • Facebook page, time allowing
        • (once you create a page, you can create ads)
      • Next steps/references
    • Communications Media vs. Social Media
      • Slide Source: Neil Perkin, “What’s Next in Media”
    • Why use social media?
      • It’s cheap
      • Accessible to anyone who’s online, especially populations we’re not the best at reaching
      • Becoming mainstream
      • Easy to modify
      • New tools make it easier to create than traditional media
      • Accessible to many
      Plus, it’s fun!
    • Ways to participate
      • “ Listening”: watching YouTube videos, looking up reviews
      • “ Joining” : getting a Facebook account
      • “ Collecting”: Getting news with a “reader,” bookmarking news stories
      • “ Critiquing”: writing reviews, participating in “wikis”
      • “ Creating”: Uploading YouTube videos, making blog posts
    • Where do you fit in?
      • “ Crawl…walk…run…fly”
      • --Beth Kanter, non-profit social media expert
      Start by just checking stuff out!
    • EXERCISE #1: Let’s Check Stuff Out
    • problemgamblingprevention.org Question: What do you see on this page that is “social media”?
    • problemgamblingprevention.org
    • Facebook Page
      • Problemgamblingprevention.org www.facebook.com/problemgamblingprevention
    • gamblingprevention.blogspot.com
    • youtube.com
      • Search: “teen gambling prevention video”
      • Click the channel
    • EXERCISE #2: Google Alerts
      • Get news as it happens
      • Use YOUR key words
      Google Alerts Keep Up as News Happens www.google.com/alerts
    • Google Alerts www.google.com/alerts
    • Google Alerts: Success!
    • EXERCISE #3: Creating a Facebook Page If we have time!
      • If you build it, will YOU come back? (If you don’t come back, neither will they.)
    • Go to www.facebook.com
      • Click “Create a Page”
    • Easier if you do it this way (keeps professional separate from personal, easier to manage)
    • Voila!
    • Doing the rest - demo Note: If we don’t have time for this today, we can follow-up individually or in another webinar 
    • Upkeep + Timeliness = Credibility ??
    • Upkeep + Timeliness = Credibility WT?
    • Wrapping it Up: Things to Think About
      • Figure out what it is you want
      • Determine whether you have the time & personpower to keep the page going
      • If you don’t have either, don’t create a page/channel/etc.
      You don’t need to reinvent the wheel!
    • References
      • http://technologyinprevention.blogspot.com
      • www.bethkanter.org
      • www.slideshare.net/neilperkin/whats-next-in-media
      • http:// en.wikipedia.org/wiki/Social_media
    • Recommended Sites (click to go!)
      • PGS Related Sites:
      • PGS prevention website: www.problemgamblingprevention.org
      • PGS prevention Facebook page: www.facebook.com/problemgamblingprevention
      • PGS prevention blog: http://gamblingprevention.blogspot.com
      • PGS prevention Vimeo (video) page: www.vimeo.com/pgsprevention
      • Other Sites:
      • Technology in Prevention: http://technologyinprevention.blogspot.com
      • Beth Kanter, non-profit social media expert: www.bethkanter.org
      • Lane County Problem Gambling Prevention: www.preventionlane.org /gambling
      • Lane County Prevention Program’s YouTube page: www.youtube.com/preventionlane
      • Lane County Prevention Program’s shared presentations: www.slideshare.net/julhynes