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Lane County H&HS Prevention Program Focus Group
Lane County H&HS Prevention Program Focus Group
Lane County H&HS Prevention Program Focus Group
Lane County H&HS Prevention Program Focus Group
Lane County H&HS Prevention Program Focus Group
Lane County H&HS Prevention Program Focus Group
Lane County H&HS Prevention Program Focus Group
Lane County H&HS Prevention Program Focus Group
Lane County H&HS Prevention Program Focus Group
Lane County H&HS Prevention Program Focus Group
Lane County H&HS Prevention Program Focus Group
Lane County H&HS Prevention Program Focus Group
Lane County H&HS Prevention Program Focus Group
Lane County H&HS Prevention Program Focus Group
Lane County H&HS Prevention Program Focus Group
Lane County H&HS Prevention Program Focus Group
Lane County H&HS Prevention Program Focus Group
Lane County H&HS Prevention Program Focus Group
Lane County H&HS Prevention Program Focus Group
Lane County H&HS Prevention Program Focus Group
Lane County H&HS Prevention Program Focus Group
Lane County H&HS Prevention Program Focus Group
Lane County H&HS Prevention Program Focus Group
Lane County H&HS Prevention Program Focus Group
Lane County H&HS Prevention Program Focus Group
Lane County H&HS Prevention Program Focus Group
Lane County H&HS Prevention Program Focus Group
Lane County H&HS Prevention Program Focus Group
Lane County H&HS Prevention Program Focus Group
Lane County H&HS Prevention Program Focus Group
Lane County H&HS Prevention Program Focus Group
Lane County H&HS Prevention Program Focus Group
Lane County H&HS Prevention Program Focus Group
Lane County H&HS Prevention Program Focus Group
Lane County H&HS Prevention Program Focus Group
Lane County H&HS Prevention Program Focus Group
Lane County H&HS Prevention Program Focus Group
Lane County H&HS Prevention Program Focus Group
Lane County H&HS Prevention Program Focus Group
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Lane County H&HS Prevention Program Focus Group

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  • 1. Prevention Program Perceptions and Attitudes: A Community Outreach Campaign in Lane County, Oregon Click to edit Master title styleDecember 21, 2011Amanda Cobb & Jessica Matthiesenwww.hprnw.org
  • 2. Background• Overall goal: – Gauge community perceptions, assess attitudes towards the prevention topics and current resources2
  • 3. Background• Two areas of focus (two sets of focus groups): – Childhood gambling (parents) • Current prevention resources • Identify opportunities to expand services • Identify ways to provide education to families – Community coalitions (public) • Perceptions of department/needs • Identify opportunities to expand/collaborate • Assess community readiness to create or expand3
  • 4. Methods• Six focus groups, intercept surveys on both topics• Eugene/Springfield, Cottage Grove, Florence• Questions adapted from similar research, approved by Lane County• Recruited at community centers, direct calls to community agencies4
  • 5. Methods General public, agency leaders and parents who responded to an intercept survey or participated in a focus group in Lane County (N=109), 2011 Site Date Type Participants Forum Cottage Grove 6/29/2011 Community 3 Focus Grp Cottage Grove 6/29/2011 Community 14 Intercept Svy Eug/Spgfld 6/27/2011 Community 9 Intercept Svy Eug/Spgfld 6/28/2011 Community 22 Intercept Svy Eug/Spgfld 7/1/2011 Community 4 Focus Grp Florence 7/1/2011 Community 3 Focus Grp Florence 7/1/2011 Community 7 Intercept Svy Cottage Grove 6/29/2011 Parent 10 Intercept Svy Cottage Grove 7/7/2011 Parent 3 Intercept Svy Eug/Spgfld 6/25/2011 Parent 3 Focus Grp Eug/Spgfld 6/29/2011 Parent 11 Intercept Svy Eug/Spgfld 7/1/2011 Parent 5 Focus Grp Eug/Spgfld 7/1/2011 Parent 8 Intercept Svy Florence 7/7/2011 Parent 7 Intercept Svy5
  • 6. Focus Groups• Small (10 participants or less)• 90 minutes allotted• Demographics survey required6
  • 7. Intercept Surveys• Surveys for both coalition interest and childhood gambling• Conducted in busy public areas• Given to one to two individuals at a time• Discussion facilitated similar to focus groups• Included demographics survey7
  • 8. Focus Groups & Intercept Surveys• Both sparked discussion between participants• Non-verbal cues noted• Surveys aggregated and searched for themes• Focus groups transcribed• Both incentivized8
  • 9. Community Perceptions of Prevention Department and Prevention Needs
  • 10. Demographic Representation• 62 participants• (57%) Eugene and Springfield, 27% Cottage Grove, 16% Florence10
  • 11. Demographic Representation General public and agency leaders who responded to an intercept survey or participated in a focus group in Lane County (N=62), 2011. Number of County Demographic Participants Percent of Sample Percentages in Characteristic (N=62) 2010 Location* (n=62) Eugene/Springfield 35 56.5% 89.7% Cottage Grove 17 27.4% 6.2% Florence 10 16.1% 3.8% Age*€ (n=60) 18-39 years 19 31.7% 33.3% 40-64 years 35 58.3% 48.8% 65 or older 6 10.0% 17.9% Gender* (n=57) Male 21 36.8% 49.0% Female 36 63.2% 51.0% * US Census Bureau, 2010. € County percentages in 2010 adjusted for comparability to project population.11
  • 12. Demographic Representation General public and agency leaders who responded to an intercept survey or participated in a focus group in Lane County (N=62), 2011. Demographic Number of Percent of County Percentages Characteristic Participants (N=62) Sample in 2010 Employment Status∞ (n=59) Employed Full-time 22 37.3% -- Employed Part-time 15 25.4% -- Unemployed 18 30.5% 11.4% Full-time Parent 4 6.8% -- Educational Attainment£ (n=60) Less than high school 1 1.7% 10.0% High school 9 15.0% 25.8% Some college or technical 20 33.3% 36.9% school College graduate 17 28.3% 16.3% Post-college 13 21.7% 11.0% ∞ U.S. Department of Employment, 2011 £ US Census Bureau, American Community Survey, 201012
  • 13. Interest in Coalition Involvement Lane County general public and agency leaders’ interest in prevention activities (N=62), 2011.100% 9 10 Missing 90% 80% 20 Not interested 46 59 70% All of the topics 60% 20 50% 18 50 Suicide Prevention only 17 40% 9 18 Problem Gambling only 30% 6 20% 29 6 20 Mental Health 10% Promotion only 24 17 10 0% Alcohol and Drug Abuse Prevention only Eugene/ Springfield Cottage Grove Florence n=35 n=17 n=1013
  • 14. Coalition Involvement Preferences Lane County general public and agency leaders’ interest in prevention activities (N=62), 2011.100% 6 6 10 Missing 90% 18 20 29 6 Prefer not to be involved 80% 40 20 18 70% Other method 29 40 60% Social networking site 35 50% 40 Receive a newsletter 37 40% 30% 35 Stay updated via email 14 50 20% 20 Attend a virtual meeting 12 10% 40 online 23 18 Attend a public forum 0% Eugene/ Cottage Grove Florence Attend a quarterly meeting Springfield n=17 n=10 n=3514
  • 15. Focus Groups and Intercept Surveys - Community• Knowledge of the Prevention Program• Thoughts on the severity of specific health problems in Lane County• Ideas on how to involve the general public and agency leaders in community coalitions15
  • 16. Public Perceptions• Majority of participants not familiar with Lane County Prevention Program• Those that were familiar knew of efforts to: – Help low income families – Teach people to live healthy lives – Provide online services – Provide pamphlets on suicide prevention and Healthy Babies, Healthy Communities16
  • 17. Community Needs• Eugene/Springfield: – Alcohol and drug abuse – Mental health – Suicide• Cottage Grove – Alcohol and drug abuse – Mental Health• Florence: – Alcohol and drug abuse• 60% of all respondents felt gambling was not a problem17
  • 18. Community Needs• Eugene/Springfield – Increase services available – More outreach/build awareness – More counseling services – Centralized phone number for crises18
  • 19. Community Needs• Cottage Grove: – Local community services for youth – Counseling and mentoring – Increased presence of Eugene/Springfield-based social services19
  • 20. Community Needs• Florence: – Low-cost activities for youth – Increase awareness of issues like drug and alcohol abuse, suicide, gambling20
  • 21. Prevention Needs• Drug and alcohol abuse: – Increased counseling – Community classes/groups• Mental health – Place mental health specialists in schools – Lower costs for patients21
  • 22. Prevention Needs• Gambling – Services for money management – Low/no cost treatment programs – Increased counseling or mentoring• Suicide – Lower mental health treatment costs – More counseling for parents and youth – Increase and support youth activities22
  • 23. Coalition Activity• How the Prevention Program can assist/partner with existing coalitions: – Low-cost services (money or grant- writing assistance) – Services, facility space, administrative support – Training and curriculum assistance23
  • 24. Coalition Activity• To organize/lead a coalition: – Hold face-to-face meetings – Provide consistent leadership – Create a clear mission – Partner on projects with existing agencies or organizations24
  • 25. Childhood Gambling
  • 26. Parent Demographics• 47 parents participated or were surveyed – 57% Eugene/Springfield, – 28% Cottage Grove, – 15% Florence26
  • 27. Demographic Representation Parents who responded to an intercept survey or participated in a focus group in Lane County (N=47), 2011. Number of County Demographic Participants Percent of Sample Percentages in Characteristic (N=47) 2010€ Location* (n=47) Eugene/Springfield 27 57.4% 89.7% Cottage Grove 13 27.7% 6.2% Florence 7 14.9% 3.8% Gender* (n=46) Male 15 32.6% 49.0% Female 31 67.4% 51.0% Race/Ethnicity* (n=45) White/Caucasian 39 86.7% 84.7% Hispanic 4 8.9% 7.4% Other 2 4.4% -- * US Census Bureau, 2010. € County percentages in 2010 adjusted for comparability to project population (18 and older)27
  • 28. Demographic Representation Parents who responded to an intercept survey or participated in a focus group in Lane County (N=47), 2011. Demographic Number of Percent of County Percentages Characteristic Participants (N=47) Sample in 2010 Employment Status∞ (n=37) Employed Full-time 19 51.4% -- Employed Part-time 8 21.6% -- Unemployed 6 16.2% 11.4% Full-time Parent 4 10.8% -- Educational Attainment£ (n=46) Less than high school 1 2.2% 10.0% High school 7 15.2% 25.8% Some college or technical 16 34.8% 36.9% school College graduate 12 26.1% 16.3% Post-college 10 21.7% 11.0% ∞ U.S. Department of Employment, 2011 £ US Census Bureau, American Community Survey, 201028
  • 29. Childhood Gambling• Kinds of activities parents would consider gambling• How common do parents think childhood gambling is• Do parents have concerns about childhood gambling• Do parents believe there could be a link between gambling and other behaviors such as substance abuse or school absenteeism• What would parents do/who they would contact if they thought their child had a problem with gambling• How would parents discuss gambling with a child29
  • 30. Childhood Gambling• What activities are gambling? – Games where money or goods are exchanged (cards, fantasy football) – Bets for no money/goods – Online games played with virtual money – Lottery30
  • 31. Childhood Gambling• How common is gambling in children 9 and older? – Majority of parents thought it at least somewhat common – Many who had never considered the possibility did not believe their children gambled or would be interested in gambling – Internet makes it easy to gamble31
  • 32. Childhood Gambling• How much of a concern is it? – One in four parents had concerns; others felt it was a concern, but not for their own children – Half of Cottage Grove parents thought it was of concern – Less than 20% of Eugene/Springfield and Florence parents thought it was of concern32
  • 33. Childhood Gambling• The link between gambling and: – Substance use – Mental health issues – Peer pressure and bullying33
  • 34. Childhood Gambling• Most parents were unsure: – How to tell if their child had a problem – Where to go for help – How to talk to their child about gambling34
  • 35. Childhood Gambling• Outreach and education: – Start talking to children early – Educate in school assemblies – Conversations at home, one-on-one – Parent groups/panels – Internet/television/radio advertising – Pre-movie advertising35
  • 36. Key Findings
  • 37. County-Wide Recommendations• Promote and educate on the Prevention Program’s focus and services• Facilitate access to mental health services in schools• Consider using intercept surveys in lieu of focus groups when assessing public opinion37
  • 38. Area-Specific Recommendations• Dedicate staff to Cottage Grove for consistent meetings• Coordinate or partner with Florence agencies to provide teen programs• Provide and/or promote telephone referral assistance in the Eugene/Springfield metro area38
  • 39. Youth Gambling Recommendations• Create and distribute information on: – How to talk with kids about gambling – How to monitor online access• Organize a youth gambling panel to educate children and raise awareness• Look for creative ways to provide PSAs39

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