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PURL101

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Learn what PURL is all about, how it can help your business, and more.

Learn what PURL is all about, how it can help your business, and more.


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Transcript

  • 1. Building Partners Through Personalized Campaigns Presenter: Julia Hsia Reflection Communications
  • 2. Objectives
    • Get a Better Understanding of a Personalized URL (PURL) Campaign
    • Identify the Value PURL Offers
    • Demonstrations of PURL Campaigns
    • Q & A
  • 3. Our Partners
    • MindFire Inc. – Look Who’s Clicking
    • Creatives – Designers, Prepress
    • Print Service Providers
    • You
  • 4.  
  • 5. What is PURL?
    • Pursonalized URL Campaign – Attract, Interact, React
      • Solution Based Technology Track, Measure, Analyze
      • Consist of up to Four Landing Pages – Welcome, Survey, Update Profile, and Thank You
      • Personalized vs. Generalized URL
      • Trigger Notifications Send out to Respondents and Representatives
  • 6. Why PURL?
    • Track - Dynamic Communication
      • Personalized Landing Pages – Strategic Approach
      • Relevant Message – Campaign Focused
      • Starting a Conversation
      • Trigger Alerts for Real Time Interaction
    • Measure – Campaign Dashboard
      • Activity
      • Survey
      • Daily Lead Report
      • ROI Breakdown
    • Analyze – Evaluate Data and Start the Next Cycle
  • 7. Sample PURL Campaign
  • 8. Sample PURL Campaign
  • 9. Summary and Conclusions
    • Data Drives Relevance, Relevance Drives Response
    • Personalization is not always positive
    • Variable and PURLs are tremendous TOOLS…but list/creative/offer/timing are still critical
    • With all elements properly engaged, response rates will increase 3-5 times and the results will be actionable and measureable
  • 10. Some Supplemental Links
    • For Campaign Dashboard Demo http://www.mindfireincmarketing.lwcdirect.com/admin User ID: Partners Password: Growth07(case sensitive)
    • Get Noticed Campaign Demo, please refer to the Excel database list for your personalized site, or, www.myreflectionadvantage.com to log in as a guest
    • Travel PURL Campaign http://johndoe.lwctravel.com/front/frontLogin.jsp
    • Insightful Investor Demo www.myreflectionadvantage.com/insightful
  • 11. Thank You! Julia Hsia [email_address] 312-865-0245