Methodology,des&prod
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Methodology,des&prod Methodology,des&prod Presentation Transcript

  • METHODOLOGY, DESIGN & PRODUCTIONJulie Ghimenti- Tom Klinkowstein - Directed Research 2013Massimo Vignelli IDEO Method Cards Mauricio GiraldoWednesday, June 5, 13
  • Massimo Vignelli IDEO Method Cards Mauricio GiraldoJulie Ghimenti- Tom Klinkowstein - Directed Research 2013“It’s useful to follow our intuition and our diagnostic ability to funnel the researchand arrive at a rather conscious definition of the problem at hand.–Massimo VignelliSTATE THE TOPIC AND TASK AT HANDWednesday, June 5, 13
  • Massimo Vignelli IDEO Method Cards Mauricio GiraldoJulie Ghimenti- Tom Klinkowstein - Directed Research 2013The use of semantics will provide the correct foundation for the project.Design with meaning, not arbitrarily.–Massimo VignelliUNDERSTAND THE PURPOSE OFTHE TASK AT HANDWednesday, June 5, 13
  • “Design Thinking allows you to build on each others ideas. You get to a place youcan’t get to in one mind”– David M. Kelley ( IDEO Founder)Massimo Vignelli IDEO Method Cards Mauricio GiraldoJulie Ghimenti- Tom Klinkowstein - Directed Research 2013BUILD A COLLABORATIVE RESOURCEWednesday, June 5, 13
  • Massimo Vignelli IDEO Method Cards Mauricio GiraldoJulie Ghimenti- Tom Klinkowstein - Directed Research 2013Write your ideas down and create a discussions of “HOW” and “WHY” withyour workmates to stimulate creative input.GENERATE IDEATION SESSIONSWITH YOUR PEERSWednesday, June 5, 13
  • Massimo Vignelli IDEO Method Cards Mauricio GiraldoJulie Ghimenti- Tom Klinkowstein - Directed Research 2013“Based on observations about a particular situation, experimentation willconduct to test a hypothesis on users throughout the interaction withprototypes.”– Mauricio GiraldoDEVELOP A HYPOTHESIS, TEST &RE-EXAMINE ITWednesday, June 5, 13
  • Julie Ghimenti- Tom Klinkowstein - Directed Research 2013Throughout sessions of trial and error design will be finessed untilits process reaches the phase of completion.TEST PROTOTYPES & ITERATEMassimo Vignelli IDEO Method Cards Mauricio GiraldoWednesday, June 5, 13
  • BIBLIOGRAPHYVignelli, Massimo. “The Vignelli Cannon”. Baden, Switzerland. LarsMuller Publishers. 2010.Vignelli, Massimo. “Vignelli: From A-Z ”. Australia. The ImagesPublishing Group Pty Ltd. 2007.Bowers, John. “Introduction to Graphic Design Methodologies andProcesses”. New Jersey, U.S.A. John Wiley & Sons, Inc., 2011.http://www.ideo.com/work/ideo-method-card-apphttp://www.youtube.com/watch?NR=1&v=kqAPedjYefY&feature=endscreenhttp://stereo.nypl.orghttp://www.mauriciogiraldo.com/blogJulie Ghimenti- Tom Klinkowstein - Directed Research 2013Massimo Vignelli IDEO Method Cards Mauricio GiraldoWednesday, June 5, 13
  • Thank you.Julie Ghimenti- Tom Klinkowstein - Directed Research 2013Massimo Vignelli IDEO Method Cards Mauricio GiraldoWednesday, June 5, 13