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  • 1. Design / Creative MethodologiesJulie Ghimenti- Tom Klinkowstein - Directed Research 2013Massimo Vignelli IDEO Method Cards Mauricio GiraldoWednesday, May 29, 13
  • 2. Massimo VignelliJulie Ghimenti- Tom Klinkowstein - Directed Research 2013Massimo Vignelli IDEO Method Cards Mauricio Giraldo“Without a knowledge ofthe past there is nounderstanding of thepresent and noformulation of the future.”– Massimo Vignelli (The Vignelli Cannon)Wednesday, May 29, 13
  • 3. MethodologyJulie Ghimenti- Tom Klinkowstein - Directed Research 2013Massimo Vignelli IDEO Method Cards Mauricio GiraldoFinding the roots of the projectwill also allow the designer todefine the area of possiblesolutions that are appropriateto the problem.The use of semantics willprovide the correct foundationfor the project, regardless of itsnature.Wednesday, May 29, 13
  • 4. IDEO Method CardsJulie Ghimenti- Tom Klinkowstein - Directed Research 2013Massimo Vignelli IDEO Method Cards Mauricio Giraldo“The greatest thingabout Design Thinking isthat it allows you to buildon each others ideas.You get to a place youcan’t get to in one mind”– David M. Kelley ( IDEO Founder)Wednesday, May 29, 13
  • 5. MethodologyJulie Ghimenti- Tom Klinkowstein - Directed Research 2013Massimo Vignelli IDEO Method Cards Mauricio GiraldoHOW: On separate cards, namepossible features, functions, ordesign attributes. Ask people toorganize the cards spatially, inways that make sense to them.WHY: This helps to exposepeople’s mental models of adevice system. Their organizationreveals expectations andpriorities about the intendedfunctions.Wednesday, May 29, 13
  • 6. Mauricio GiraldoJulie Ghimenti- Tom Klinkowstein - Directed Research 2013Massimo Vignelli IDEO Method Cards Mauricio Giraldo“Based on observationand assumptions about aparticular situation,experimentation willconduct behavioralhypothesis to be testedon users throughout theinteraction with designprototypes.”– Mauricio GiraldoWednesday, May 29, 13
  • 7. MethodologyJulie Ghimenti- Tom Klinkowstein - Directed Research 2013Massimo Vignelli IDEO Method Cards Mauricio GiraldoThe use of personas andflowcharts are useful tounderstand the user’s behaviorand then build the interfaces thatwill respond to those particularneeds.  Throughout sessions of trial anderror the interface designs will befinessed until the design processreaches its completion.Wednesday, May 29, 13
  • 8. Julie Ghimenti- Tom Klinkowstein - Directed Research 2013Massimo Vignelli IDEO Method Cards Mauricio GiraldoBibliographyVignelli, Massimo. “The Vignelli Cannon”. Baden,Switzerland. Lars Muller Publishers. 2010.Vignelli, Massimo. “Vignelli: From A-Z ”. Australia. TheImages Publishing Group Pty Ltd. 2007.Bowers, John. “Introduction to Graphic DesignMethodologies and Processes”. New Jersey, U.S.A. JohnWiley & Sons, Inc., 2011.http://www.ideo.com/work/ideo-method-card-apphttp://www.youtube.com/watch?NR=1&v=kqAPedjYefY&feature=endscreenhttp://stereo.nypl.orghttp://www.mauriciogiraldo.com/blogWednesday, May 29, 13
  • 9. My Personal MethodologyJulie Ghimenti- Tom Klinkowstein - Directed Research 2013Research Ideation ImplementationWednesday, May 29, 13
  • 10. Julie Ghimenti- Tom Klinkowstein - Directed Research 2013Research Ideation ImplementationResearchStudying the background ofthe project is essential tounderstand its nature.Highlight the most importantaspects of the research anduse them as foundation for theideation phase.Check on references andinfluences to get an idea ofprevious works of the subject.I use them as inspiration.Wednesday, May 29, 13
  • 11. Julie Ghimenti- Tom Klinkowstein - Directed Research 2013Research Ideation ImplementationIdeationDiagraming the informationextracted in flowcharts allowsme to connect the informationand relate it visually.Throughout flowcharts I caneasily convey and clarify visualideas than in any otherrepresentation. It gives me thenecessary input for developingthe visual concept.Wednesday, May 29, 13
  • 12. Julie Ghimenti- Tom Klinkowstein - Directed Research 2013Research Ideation ImplementationImplementationSketching gives the freedom toimplement the visual concept indifferent ways. After severaltrials, I can decide which ideaworks best.Computer allows me to finessethe project until it reaches itscompletion.Wednesday, May 29, 13
  • 13. Thank you.Julie Ghimenti- Tom Klinkowstein - Directed Research 2013Research Ideation ImplementationWednesday, May 29, 13