About TV narrates rhetorically as adapted from the radio. It builds my desire to participate by buying the brand. The web’s narrative is in the first person. I prefer to participate in the narrative.
The 2011 mandatory way of eXistence is to be known by the FaceBook search engine. It’s like reaching out to a person is a mandatory way of being with them.
My thinking on bringing affective-motivation advertising to Culture based identity advertising is outlined and optimized for the web on the Twitter platform: http://twitter.com/Rlty