Julie Zimmermann
   A wide variety of women’s and men’s    designer dress, casual and athletic designer    shoes   Favorite designer bran...
Challenges:            Goals:   Consistent            Generate hype    messaging             Continual growth   Rich c...
   Measure, monitor and engage a strong    presence on social media networks   Blog    ◦ A weekly company blog to supple...
   SEO    ◦ Increase ranking across multiple search engines    ◦ Keywords and phrases    ◦ Google AdWords campaign       ...
   Commerce    ◦ Integrate sales opportunities into social media    ◦ Provide links to all of company’s social media     ...
Blog and Official Website                            Increase SEOTHE SALE
   Monitor and Measure    ◦ Google Analytics and Google Alerts    ◦ Facebook insights    ◦ Hootsuite, TweetDeck   Analyz...
   PPC    ◦ Google AdWords    ◦ Facebook advertising   Employee labor   Content creation    ◦ Promotions, coupons and s...
   Timeline    ◦ Increase spending for seasonal peaks      Holidays      Change in season  change in footwear   Locat...
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Nmdl final

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Julie Zimmermann NMDL Final

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Nmdl final

  1. 1. Julie Zimmermann
  2. 2.  A wide variety of women’s and men’s designer dress, casual and athletic designer shoes Favorite designer brands with warehouse prices Over 300 stores nationwide E-commerce and mobile sites dsw.com facebook.com/DSW twitter.com/DSWShoeLovers youtube.com/user/dswshoewarehouse
  3. 3. Challenges: Goals: Consistent  Generate hype messaging  Continual growth Rich content  Increase sales Quality control  Brand awareness Influence target  Increase SEO audience engagement
  4. 4.  Measure, monitor and engage a strong presence on social media networks Blog ◦ A weekly company blog to supplement inbound marketing ◦ Interact with complimentary industries to increase blogger outreach
  5. 5.  SEO ◦ Increase ranking across multiple search engines ◦ Keywords and phrases ◦ Google AdWords campaign  SEM PR ◦ News releases ◦ Digital PR ◦ Personal relationships ◦ Monitoring media hits
  6. 6.  Commerce ◦ Integrate sales opportunities into social media ◦ Provide links to all of company’s social media outlets ◦ Increase internet sales Promotions and contests ◦ Consumer incentives ◦ Audience engagement ◦ Brand loyalty
  7. 7. Blog and Official Website Increase SEOTHE SALE
  8. 8.  Monitor and Measure ◦ Google Analytics and Google Alerts ◦ Facebook insights ◦ Hootsuite, TweetDeck Analyze results and make improvements
  9. 9.  PPC ◦ Google AdWords ◦ Facebook advertising Employee labor Content creation ◦ Promotions, coupons and seasonal savings ◦ Banner ads ◦ Landing pages
  10. 10.  Timeline ◦ Increase spending for seasonal peaks  Holidays  Change in season  change in footwear Location ◦ Regional climate differentiating sales patterns
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