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Nmdl final

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Julie Zimmermann NMDL Final

Julie Zimmermann NMDL Final

Published in: Technology, Business
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  • 1. Julie Zimmermann
  • 2.  A wide variety of women’s and men’s designer dress, casual and athletic designer shoes Favorite designer brands with warehouse prices Over 300 stores nationwide E-commerce and mobile sites dsw.com facebook.com/DSW twitter.com/DSWShoeLovers youtube.com/user/dswshoewarehouse
  • 3. Challenges: Goals: Consistent  Generate hype messaging  Continual growth Rich content  Increase sales Quality control  Brand awareness Influence target  Increase SEO audience engagement
  • 4.  Measure, monitor and engage a strong presence on social media networks Blog ◦ A weekly company blog to supplement inbound marketing ◦ Interact with complimentary industries to increase blogger outreach
  • 5.  SEO ◦ Increase ranking across multiple search engines ◦ Keywords and phrases ◦ Google AdWords campaign  SEM PR ◦ News releases ◦ Digital PR ◦ Personal relationships ◦ Monitoring media hits
  • 6.  Commerce ◦ Integrate sales opportunities into social media ◦ Provide links to all of company’s social media outlets ◦ Increase internet sales Promotions and contests ◦ Consumer incentives ◦ Audience engagement ◦ Brand loyalty
  • 7. Blog and Official Website Increase SEOTHE SALE
  • 8.  Monitor and Measure ◦ Google Analytics and Google Alerts ◦ Facebook insights ◦ Hootsuite, TweetDeck Analyze results and make improvements
  • 9.  PPC ◦ Google AdWords ◦ Facebook advertising Employee labor Content creation ◦ Promotions, coupons and seasonal savings ◦ Banner ads ◦ Landing pages
  • 10.  Timeline ◦ Increase spending for seasonal peaks  Holidays  Change in season  change in footwear Location ◦ Regional climate differentiating sales patterns

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