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Exhibit plan 19 2011  edited-
Exhibit plan 19 2011  edited-
Exhibit plan 19 2011  edited-
Exhibit plan 19 2011  edited-
Exhibit plan 19 2011  edited-
Exhibit plan 19 2011  edited-
Exhibit plan 19 2011  edited-
Exhibit plan 19 2011  edited-
Exhibit plan 19 2011  edited-
Exhibit plan 19 2011  edited-
Exhibit plan 19 2011  edited-
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Exhibit plan 19 2011 edited-

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  • 1. Health Behavior Historical ExhibitScope of Work
  • 2. Historical Exhibit Scope of Work and Estimated Budgets 2Exhibits Background, Objectives, StrategyThe Roswell Park Cancer Institute Department of Health Behavior under the direction of Dr. Cummingsand Dr. Hyland, have initiated a plan to develop a traveling historical exhibits with accompanying mediaand web presence. So far the exhibit has been preliminarily to be located at the following three nationalconferences: • Association of Preventive Oncology – • National Conference on Tobacco or Health March 3-6, Washington, DC – August 15-17, Kansas City, Missouri • American Society for Clinical Oncology – June 1-5, Chicago, IllinoisTitle:Lifting the Smoke Screen: The History of Cigarettes Smoking in the USObjective:To keep tobacco control on the public agenda over the next 24 months in an effort to provide support forinterventions to reduce tobacco use in the US (FDA regulation of tobacco products, smoke-free policies,product warnings, higher taxes).Strategy:To exploit press opportunities around the 50th anniversary of the 1962 Royal College of Physicians Reporton smoking and health (March 7, 2012) and 1964 Surgeon Generals Report on Smoking and Health(January 11, 2014) by: • Create a traveling exhibit detailing the rise and fall of the modern cigarette and lung cancer epidemic in the US over the 20th century • Have the exhibit displayed at high profile public health and medical meetings • Develop a PR campaign to bring attention to the exhibit and the history of lung cancer in the US over the past century (e.g., work with the Surgeon Generals office to create press events surrounding the exhibit leading up to the 2014 anniversary date of the 1964 SGR). • Organize a campaign and contest to get the US postal service and the United Nations to issue commemoratives stamp honoring the 1964 SGR • Issuing reports from the ITC project that discuss the effectiveness of intervention that reduce cigarette smoking and ultimately reduce the death toll caused by smoking
  • 3. Historical Exhibit Scope of Work and Estimated Budgets 3Target Audience: • Primary: Public Health and Medical professionals. • Secondary: elected officials and general public.EXHIBIT IN DEVELOPMENT – MUSEUM QUALITY AND FLEXIBLE“Lifting the Smokescreen”This portable exhibit is being developed with the support of local museum exhibit designer, Scott Wood. Thishistorical timeline of tobacco throughout the 20th century and into the early decades of the 21st century (1898– 2014), will portray the key events in tobacco history featuring lines that highlight the actions andmarketing of the tobacco industry, the actions of public health, and cigarette consumption over time with amapped line for lung cancer closely following the trend. The exhibit will be broken down into four timeperiods: 1900 to 1939; 1940-1971; 1972-1997; 1998-2012.The exhibit is being designed for maximum flexibility while maintaining museum grade design. Thecomplete structure is a 10’ x 20’ discrete environment with ceiling panels. When needed, the exhibit canbreak into several different modules, 2 -20’ inline exhibits, or 4- 10’ exhibits, or anything in-between. Theoutsides will also include printed graphics on the exterior and a ceiling panel, which is made of 8’ curvedpop-up frames themselves. The outside design, still in planning may include the victims of tobacco used, orthe “wall of shame.”Tentative Venue Exhibit Plan (2012)Venue Dates Contact Available spaceASPO March 3-6, 2012 http://www.aspo.org/annual_meeting 20x20 Stephaniehouck@jspargo.comASCO June 1-5, 2012 20x20 706-679-3972 May have limited EXHIBITS@DESAINC.COMNCOTOH August 15-17, 2012 space for smaller 803-743-1130 version
  • 4. Historical Exhibit Scope of Work and Estimated Budgets 420 ft enclosed
  • 5. Historical Exhibit Scope of Work and Estimated Budgets 5Roof view
  • 6. Historical Exhibit Scope of Work and Estimated Budgets 620ft Stand alone
  • 7. Historical Exhibit Scope of Work and Estimated Budgets 720ft with 10ft extension
  • 8. Historical Exhibit Scope of Work and Estimated Budgets 8
  • 9. Historical Exhibit Scope of Work and Estimated Budgets 910ft enclosed
  • 10. Historical Exhibit Scope of Work and Estimated Budgets 1010 ft wall
  • 11. Historical Exhibit Scope of Work and Estimated Budgets 11RPCI ExhibitsWorking with Dr. Alan Blum from the University of Alabama, RPCI has collaborated, co-developed, andsupported the following exhibits:• Cartoonists take up tobacco (2008 – RPCI and Buffalo International Airport). This exhibit was supported through the Erie Niagara Tobacco-Free Coalition.• The Pharmacy Exhibit – initially supported at the National Conference in Phoenix, AZ and then hosted at the Buffalo Museum and Science Center. Materials are housed at RPCI. RPCI current used an intern to catalog, scan and help to further digitize the collection. Some of the materials have been posted to blumarchive.org. This exhibit was supported through the Erie Niagara Tobacco-Free Coalition.• The Tobacco Stamp Exhibit – RPCI and Buffalo Museum and Science Center.Web exhibits• The BlumArchive.org – A website conceived and developed by RPCI to virtually host exhibit programs from the archives of Alan Blum. This website has been developed ad-hoc and has not direct financial support for development outside of the Flight Attendant and historical exhibit development.• The Oral Tobacco Collection on Tobacco Documents Online. This exhibit was supported through the Legacy tobacco documents grant supplement.

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