Adtaily Social Media Week

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Presentation of AdTaily given during Social Media Week Berlin, February 2010

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Adtaily Social Media Week

  1. 1. Storiesfrom the Long Tail<br />Howto monetize social media by engaging their communities?<br />http://www.adtaily.com<br />Julia Krysztofiak-Szopa | community manager | julia@adtaily.com<br />
  2. 2. Theeasiestadvertisingsolution for onlinepublishers of allkind<br />2<br />the AdTaily Widget<br />Julia Krysztofiak-Szopa| community manager | julia@adtaily.com<br />
  3. 3. Howdoesitwork?<br />3<br />Your ad starts to display<br />pay for your ad<br />uploadyour ad<br />Julia Krysztofiak-Szopa| community manager | julia@adtaily.com<br />
  4. 4. Whyisit so cool?<br />4<br />Fullcontrollovertheprice<br />Moderationtools: acceptorrejecttheunwantedads<br />publishers<br />Simple payments (PayPalor credit card)<br />Simple pricing model: flatfee per day<br />Unobtrusive format, <br />only 125 x 125 pxbanners<br />Julia Krysztofiak-Szopa| community manager | julia@adtaily.com<br />
  5. 5. Onlineadvertisingrevolution<br />Peoplematchads to contentmanually<br />Advertise as youbrowse<br />Instant marketing tool<br />Monetizationtool for bothlarge and nichepublishers<br />Revenuesharebetweencontentauthor and platform<br />5<br />Julia Krysztofiak-Szopa| community manager | julia@adtaily.com<br />
  6. 6. Engagingcommunities& salescrowdsourcing<br />6<br />advertisers<br />platform owner<br />community of users<br />$<br />$$<br />$$<br />$$<br />$<br />Julia Krysztofiak-Szopa| community manager | julia@adtaily.com<br />
  7. 7. Casestudy: AdTaily on blox<br />Blox.pl – a major Polishblogging platform<br />900 blogsfromBloxhaveinstalled AdTaily<br />TheBloxbloggers sold 2000 adsin 6 months<br />Thebestbloggermade 30% of alltherevenues<br />The platform earnsmoney by getting10% of every ad sold by a blogger<br />7<br />Julia Krysztofiak-Szopa| community manager | julia@adtaily.com<br />
  8. 8. How we madeitin Poland?<br />8<br />After 9 months of hardwork<br /><ul><li>7000 publishers: allkinds of small and big online media
  9. 9. 300 millionPV/month on thewebsiteswith AdTaily Widgets
  10. 10. 2000uniqueclients
  11. 11. 3saleschannels:
  12. 12. widgets
  13. 13. store
  14. 14. business partners, media agencies</li></ul>Julia Krysztofiak-Szopa| community manager | julia@adtaily.com<br />
  15. 15. Ourquestions to you:<br />Whatisitlikein Germany?<br />Howdo thebloggersmonetizetheirblogs?<br />Arethemedia agenciesinterestedintheblogs’ advertisingpotential?<br />We’dlove to hearyour feedback!<br />9<br />Julia Krysztofiak-Szopa| community manager | julia@adtaily.com<br />
  16. 16. Thankyou!Questions?<br />julia@adtaily.com<br />@adtailyon Twitter<br />10<br />Julia Krysztofiak-Szopa| community manager | julia@adtaily.com<br />

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