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What should we know more about
NCAP as a Thai consumer?
Assoc. Prof. Dr. Julaluk Carmai
Automotive Safety and Assessment Engineering Programme (ASAE)
TGGS, King Mongkut’s University of Technology North Bangkok
ASEAN Automobile Safety Forum
2nd December 2014
Bangkok, Thailand
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Acknowledgement
ASEAN NCAP for support of information.
Global NCAP website for some information
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ทศวรรษแห่งความปลอดภัยทางถนน พ.ศ 2554-2563
 Thailand agreed to announce 2011-2020
as the Decade of Action For Road Safety
in line with the Moscow Declaration.
Goal: Fatalities reduction to 10 persons per
100,000 population within the year 2020
 Thailand launched a strategic map for
the decade of actions for road safety
แผนที่นําทางเชิงกลยุทธทศวรรษแห่งความปลอดภัย
UN Decade of Actions for Road safety 2011-2020
Source:
UN Goal: To stabilize and then reduce the
forecast level of road traffic fatalities
around the world by 2020
Source: ศูนย์อํานวยการความปลอดภัยทางถนน
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5 Pillars under decade of actions for road safety
Pillar 1
• Road 
safety 
manage
ment
Pillar 2
• Safer 
roads 
and 
mobility
Pillar 3
• Safer 
Vehicles
Pillar 4
• Safer 
Road 
users
Pillar 5
• Post‐
crash 
response
A NATIONAL FRAMEWORK FOR THE DECADE
 Lead agency 
strategy
 Targets 
funding
 Improved road 
design for all 
users
 Road 
infrastructure 
rating
 BAC laws
 Seat belts and child 
restraints
 Motorcycle helmets
 Speed management
 ISO 39001
 Prehospital care
 Trauma care and 
rehabitation
 Quality 
assurance
 Harmonize global 
standards
 Implement NCAP
 Equip all new cars 
with minimum safety 
features 
 Promote use of crash 
avoidance 
technologies
 R&D safety for VRU
 Encourage managers 
of fleets to purchase, 
operate and maintain 
safe vehicles
การบริหารจัดการความ
ปลอดภัยทางถนน
ถนนและการสัญจร
อย่างปลอดภัย
ยานพาหนะปลอดภัย
ผู้ใช้รถใช้ถนนอย่าง
ปลอดภัย
การตอบสนองหลัง
การเกิดอุบัติเหตุ
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5 Pillars under decade of actions for road safety
Pillar 1
• Road 
safety 
manage
ment
Pillar 2
• Safer 
roads 
and 
mobility
Pillar 3
• Safer 
Vehicles
Pillar 4
• Safer 
Road 
users
Pillar 5
• Post‐
crash 
response
A NATIONAL FRAMEWORK FOR THE DECADE
 Lead agency 
strategy
 Targets 
funding
 Improved road 
design for all 
users
 Road 
infrastructure 
rating
 BAC laws
 Seat belts and child 
restraints
 Motorcycle helmets
 Speed management
 ISO 39001
 Prehospital care
 Trauma care and 
rehabitation
 Quality 
assurance
 Harmonize global 
standards
 Implement NCAP
 Equip all new cars 
with minimum safety 
features 
 Promote use of crash 
avoidance 
technologies
 R&D safety for VRU
 Encourage managers 
of fleets to purchase, 
operate and maintain 
safe vehicles
การบริหารจัดการความ
ปลอดภัยทางถนน
ถนนและการสัญจร
อย่างปลอดภัย
ยานพาหนะปลอดภัย
ผู้ใช้รถใช้ถนนอย่าง
ปลอดภัย
การตอบสนองหลัง
การเกิดอุบัติเหตุ
 Harmonize global standards
(สนับสนุนให้มีการประกาศใช้มาตรฐานความปลอดภัยตาม WP29)
 Implement NCAP
(สนับสนุนแผนงานประเมินความปลอดภัยของรถรุ่นใหม่)
 Equip all new cars with minimum safety features 
(กําหนดให้รถใหม่จะต้องติดเข็มขัดนิรภัยและมีระบบยึดรั้ง)
 Promote use of crash avoidance technologies
(ส่งเสริมการนํามาใช้งานจริงของเทคโนโลยีเพื่อหลีกเลี่ยงการชน)
 R&D safety for VRU
(เกณฑ์ด้านระบบความปลอดภัยที่ป้องกันคนเดินเท้าและเพิ่มงานวิจัยด้านเทคโนโลยี)
 Encourage use of fiscal and other incentives for motor vehicles that provide high
levels of road user protection
(สร้งแรงจูงใจการเงินผ่านระบบสนับสนุนงบประมาณหรือมาตรการสร้าแรงจูงใจเชิงธุรกิจอื่นๆสําหรับยานพาหนะที่มี
ระบบคุ้มครองผู้ใช้รถใช้ถนนในระดับสูง)
 Encourage managers of fleets to purchase, operate and maintain safe 
vehicles
(ส่งเสริมให้ภาครัฐและเอกชนที่รับผิดชอบด้านการจัดหายานพาหนะมาใช้ในองค์กร
เลือกยานพาหนะที่มีเทคโนโลยีความปลอดภัยและระบบป้องกันผู้โดยสารได้ดี)
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What is NCAP?
Is it none of my business or is it really my business?
NCAP= New Car Assessment Program
A car rating program in terms of its crashworthiness
NCAPs help to create a “market for safety” by raising awareness of the 
car buying public and rewarding  manufacturers that build the safer cars
Purpose: To give consumers the information on the safety level of cars
in a systematic and understandable manner [1]
Encourage public to access the safety information
Encourage carmakers to take more care with their customers’ safety
[1] Crashworthiness rating programs around the world:
A compilation &introduction to ASEAN NCAP March 2012
Note: this however, limited to certain type of crash configurations due to the 
nature of road crashes that could happen in many possible ways
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A Brief History of NCAPs
Why did NCAPs start off in high income countries?
1959
2010
1997
1978
1991
1992
1999
2006
2011
2011
 Their population demand attributes include safety sensitivities 
in another word  they put safety as part of their demand in social values.
 Carmakers have no choice they need to develop products 
based on safety.
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What happens in the Middle income countries
in terms of safety?
 Most of the population do not take safety features as the most important
items when they buy a car.
 No regulations
 Perception: Safer cars is expensive,
Safety feature = expensive unnecessary feature
Source: David Ward’s presentation at ASEAN Automobile Forum 001
27 Aug 2014 Kuching, Malaysia 
Source: Safety Companion 2011 (Carhs)
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What actually does GLOBAL NCAP do?
Global NCAP was launched as a UK registered charity which aims to:
 offer support to New Car Assessment Programs in emerging economies
and regions by offering technical support guidance and quality assurance.
 provide a platform for cooperation for NCAPs and like organisations around
the world to share best practice, and exchange information.
Auto Safety’s Winning Formula employed in HICs
Source: David Ward’s presentation at ASEAN Automobile Forum 001
27 Aug 2014 Kuching, Malaysia 
Safety standards combined with consumer information have created
a market for safer vehicles
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 Progress to uplift the legislation standard is rather slow in LMICs.
Safety regulations in LMICs
From: Job, RFS, Fleming, E.J., & Brecht, G.P. (1989), Traffic accidents are a political
issue, (letter), Medical Journal of Australia, 151, 356
“many fatalities occur not because of driver error but because
of driver error combined with a negligent designed road system
and a politically acceptable but technically substandard vehicle.
 Cars that granted to enter the market might be fit to used on the open road but
not necessarily perform well in the event of road crash to protect the occupants
Department of Land Transportation regulation implementation plan 
for light vehicle and MVA  as of September 2013
 NCAP is a consumer requirement which is the best
possible current practice.
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Why do ASEAN community need ASEAN NCAP?
 Safety standards may vary in different parts of the world.
 Some car models are developed with minimum safety specifications for certain
market due to less demand on best safety performance
 A car evaluated from one NCAP and score a good rating does not necessarily
mean that the same model in another region will perform as good due to the
manufacturing origin and quality as safety standard may vary from one region
to another.
 Some manufacturers had been using Euro NCAP or JNCAP results in their
advertising in markets. It is not always clear how similar the vehicles sold really
are in terms of safety equipment.
A need to evaluate cars’ occupant protection
based on NCAP requirement in the region.
ASEAN NCAP was established under safer vehicle pillar of UN decade of
action for road safety to address road traffic injury issues in emerging
markets i.e. ASEAN region.
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S ©JCM Courtesy of: Latin NCAP
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 ASEAN NCAP is responsible to drive manufacturer to provide a safer car
to be offered for the region at affordable price.
 ASEAN NCAP encourages manufacturer launch the new vehicle with rating
 Promote 4 stars to be wildly accepted as reference standard for countries
without regulation.
 Promote consumer to buy a safer car and creating ‘safer mobility
environment’ by removing non safe car out of the system.
Safety cannot be compromised
Safer vehicle at affordable price will be one of the
road safety solutions, but not the total solution
 Thailand is a Middle income country. Most of population are salary 
men. If “safety = expensive”. Safer cars cannot be for everyone. 
 Either 2 Millions baths car or 600,000 car, both must be able to protect 
their occupants from fatalities
Source :ASEAN NCAP presentation,27 August 2014 Kuching, Malaysia
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NCAPs Similarities
Souces: Crashworthiness rating programs around the world:
A compilation &introduction to ASEAN NCAP March 2012
 Each NCAP program derives the results through unique
methodology in the rating system. But there are similarities
in the test set up and technical/equipment used by virtual
of adoption and harmonization process among all NCAPs.
 Tests methods are implemented according to each
region’s actually situations of accidents.
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16
Type of tests Legal requirements Consumer Requirements
FMVSS208 , TRIAS 47
ADR69 
FMVSS208  , ECE R94 , 
TRIAS 47‐4, ADR73 
FMVSS 214 ,ECE R95  
TRIAS47‐3 ,ADR72
Roof crush/roll over FMVSS216
FMVSS201P, 
FMVSS214(new)
Child protection
Pedestrian
Whiplash test
Brake test Source: Safety Companion 2011 (Carhs)
40%ODB
(2017)
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JNCAP
Source: Car Safety Performance Guidebook, JNCAP,2014.3
Overall evaluation of safety
performance of including
passengers and pedestrians
Using stars (0-5) and points
(0-208) (started in 2011)
Full frontal collision test, offset frontal collision
test, side impact test, whiplash test
Pedestrian protection test, passenger seat belt
reminder evaluation test, brake test
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Sources: Promotion of Road Safety by NCAP in JAPAN, JNCAP pewswntation , ASEAN Automobile Safety 01
Kuching, Malaysia, August 2014 
History of JNCAP
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Sources KNCAP, KATRI, ASEAN Automobile Safety 01, Kuching, Malaysia, August 2014 
History of KNCAP
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History of Euro NCAP
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Improvement after ASEAN NCAP intervention
Carmakers
Car buyers (Consumers)
 Manufacturers in this region express more commitment for safety
 Some carmakers have started to use ASEAN NCAP star rating as a sales strategy.
 Some manufacturers are now working towards allocating vehicle safety
into their CSR’s plans
Question from ASEAN NCAP:
Could the CSR’s brings to the standardization of airbags throughout the variant?
Can safety CSR’s translated into its own product?
(Source: ASEAN Automobile Safety Forum, 27 August 2014, Kuching.)
Car buyers in some ASEAN countries have started to aware of ASEAN
NCAP and vehicle safety.
o Before 2011 many car models offered no airbag or airbag as an option.
o After intervention, the rapidly response from manufacturers have been good.
o Many car models now offer dual airbags as standard for all variants.
o However, some still provide single airbag for low variant.
TATA Nano in Myanmar is “0” star with no airbag.
KIA Picanto for TH scored 0-star for non-airbag variant.
(However KIA Picanto with airbag in MY scored 4-star.)
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What’s Next ?
Encourage manufacturer to develop and equip the latest vehicle with the
system with priority to be given to a system which able to reduce
motorcyclist incidents and fatalities
Encouragement of crash avoidance technology
Pedestrian safety
Brake testing also Autonomous Emergency Braking (AEB)
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How can we help promoting safer cars in our country?
 Ask for safety features when you buy a car
 Visit ASEAN NCAP website for information
ASEAN NCAP has been testing and rating several car models upto now but the road safety
issues cannot be reduced if the consumers don’t access to the provided information.
Safety outcomes must be seen ,felt and believed by the consumers
to create a downstream pull factors.
 Change perception of ourselves, family and friends to include safety
sensitivities to our demands.
Right safety equipment √√√NOT safety equipment XXX
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25
THANK YOU FOR YOUR ATTENTIONS

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Thai consumers and NCAP

  • 1. S A F E R V E H I C L E S A F E R L I V E S ©JCM What should we know more about NCAP as a Thai consumer? Assoc. Prof. Dr. Julaluk Carmai Automotive Safety and Assessment Engineering Programme (ASAE) TGGS, King Mongkut’s University of Technology North Bangkok ASEAN Automobile Safety Forum 2nd December 2014 Bangkok, Thailand S A F E R V E H I C L E S A F E R L I V E S ©JCM Acknowledgement ASEAN NCAP for support of information. Global NCAP website for some information
  • 2. S A F E R V E H I C L E S A F E R L I V E S ©JCM ทศวรรษแห่งความปลอดภัยทางถนน พ.ศ 2554-2563  Thailand agreed to announce 2011-2020 as the Decade of Action For Road Safety in line with the Moscow Declaration. Goal: Fatalities reduction to 10 persons per 100,000 population within the year 2020  Thailand launched a strategic map for the decade of actions for road safety แผนที่นําทางเชิงกลยุทธทศวรรษแห่งความปลอดภัย UN Decade of Actions for Road safety 2011-2020 Source: UN Goal: To stabilize and then reduce the forecast level of road traffic fatalities around the world by 2020 Source: ศูนย์อํานวยการความปลอดภัยทางถนน S A F E R V E H I C L E S A F E R L I V E S ©JCM 5 Pillars under decade of actions for road safety Pillar 1 • Road  safety  manage ment Pillar 2 • Safer  roads  and  mobility Pillar 3 • Safer  Vehicles Pillar 4 • Safer  Road  users Pillar 5 • Post‐ crash  response A NATIONAL FRAMEWORK FOR THE DECADE  Lead agency  strategy  Targets  funding  Improved road  design for all  users  Road  infrastructure  rating  BAC laws  Seat belts and child  restraints  Motorcycle helmets  Speed management  ISO 39001  Prehospital care  Trauma care and  rehabitation  Quality  assurance  Harmonize global  standards  Implement NCAP  Equip all new cars  with minimum safety  features   Promote use of crash  avoidance  technologies  R&D safety for VRU  Encourage managers  of fleets to purchase,  operate and maintain  safe vehicles การบริหารจัดการความ ปลอดภัยทางถนน ถนนและการสัญจร อย่างปลอดภัย ยานพาหนะปลอดภัย ผู้ใช้รถใช้ถนนอย่าง ปลอดภัย การตอบสนองหลัง การเกิดอุบัติเหตุ
  • 3. S A F E R V E H I C L E S A F E R L I V E S ©JCM 5 Pillars under decade of actions for road safety Pillar 1 • Road  safety  manage ment Pillar 2 • Safer  roads  and  mobility Pillar 3 • Safer  Vehicles Pillar 4 • Safer  Road  users Pillar 5 • Post‐ crash  response A NATIONAL FRAMEWORK FOR THE DECADE  Lead agency  strategy  Targets  funding  Improved road  design for all  users  Road  infrastructure  rating  BAC laws  Seat belts and child  restraints  Motorcycle helmets  Speed management  ISO 39001  Prehospital care  Trauma care and  rehabitation  Quality  assurance  Harmonize global  standards  Implement NCAP  Equip all new cars  with minimum safety  features   Promote use of crash  avoidance  technologies  R&D safety for VRU  Encourage managers  of fleets to purchase,  operate and maintain  safe vehicles การบริหารจัดการความ ปลอดภัยทางถนน ถนนและการสัญจร อย่างปลอดภัย ยานพาหนะปลอดภัย ผู้ใช้รถใช้ถนนอย่าง ปลอดภัย การตอบสนองหลัง การเกิดอุบัติเหตุ  Harmonize global standards (สนับสนุนให้มีการประกาศใช้มาตรฐานความปลอดภัยตาม WP29)  Implement NCAP (สนับสนุนแผนงานประเมินความปลอดภัยของรถรุ่นใหม่)  Equip all new cars with minimum safety features  (กําหนดให้รถใหม่จะต้องติดเข็มขัดนิรภัยและมีระบบยึดรั้ง)  Promote use of crash avoidance technologies (ส่งเสริมการนํามาใช้งานจริงของเทคโนโลยีเพื่อหลีกเลี่ยงการชน)  R&D safety for VRU (เกณฑ์ด้านระบบความปลอดภัยที่ป้องกันคนเดินเท้าและเพิ่มงานวิจัยด้านเทคโนโลยี)  Encourage use of fiscal and other incentives for motor vehicles that provide high levels of road user protection (สร้งแรงจูงใจการเงินผ่านระบบสนับสนุนงบประมาณหรือมาตรการสร้าแรงจูงใจเชิงธุรกิจอื่นๆสําหรับยานพาหนะที่มี ระบบคุ้มครองผู้ใช้รถใช้ถนนในระดับสูง)  Encourage managers of fleets to purchase, operate and maintain safe  vehicles (ส่งเสริมให้ภาครัฐและเอกชนที่รับผิดชอบด้านการจัดหายานพาหนะมาใช้ในองค์กร เลือกยานพาหนะที่มีเทคโนโลยีความปลอดภัยและระบบป้องกันผู้โดยสารได้ดี) S A F E R V E H I C L E S A F E R L I V E S ©JCM What is NCAP? Is it none of my business or is it really my business? NCAP= New Car Assessment Program A car rating program in terms of its crashworthiness NCAPs help to create a “market for safety” by raising awareness of the  car buying public and rewarding  manufacturers that build the safer cars Purpose: To give consumers the information on the safety level of cars in a systematic and understandable manner [1] Encourage public to access the safety information Encourage carmakers to take more care with their customers’ safety [1] Crashworthiness rating programs around the world: A compilation &introduction to ASEAN NCAP March 2012 Note: this however, limited to certain type of crash configurations due to the  nature of road crashes that could happen in many possible ways
  • 4. S A F E R V E H I C L E S A F E R L I V E S ©JCM A Brief History of NCAPs Why did NCAPs start off in high income countries? 1959 2010 1997 1978 1991 1992 1999 2006 2011 2011  Their population demand attributes include safety sensitivities  in another word  they put safety as part of their demand in social values.  Carmakers have no choice they need to develop products  based on safety. S A F E R V E H I C L E S A F E R L I V E S ©JCM What happens in the Middle income countries in terms of safety?  Most of the population do not take safety features as the most important items when they buy a car.  No regulations  Perception: Safer cars is expensive, Safety feature = expensive unnecessary feature Source: David Ward’s presentation at ASEAN Automobile Forum 001 27 Aug 2014 Kuching, Malaysia  Source: Safety Companion 2011 (Carhs)
  • 5. S A F E R V E H I C L E S A F E R L I V E S ©JCM What actually does GLOBAL NCAP do? Global NCAP was launched as a UK registered charity which aims to:  offer support to New Car Assessment Programs in emerging economies and regions by offering technical support guidance and quality assurance.  provide a platform for cooperation for NCAPs and like organisations around the world to share best practice, and exchange information. Auto Safety’s Winning Formula employed in HICs Source: David Ward’s presentation at ASEAN Automobile Forum 001 27 Aug 2014 Kuching, Malaysia  Safety standards combined with consumer information have created a market for safer vehicles S A F E R V E H I C L E S A F E R L I V E S ©JCM  Progress to uplift the legislation standard is rather slow in LMICs. Safety regulations in LMICs From: Job, RFS, Fleming, E.J., & Brecht, G.P. (1989), Traffic accidents are a political issue, (letter), Medical Journal of Australia, 151, 356 “many fatalities occur not because of driver error but because of driver error combined with a negligent designed road system and a politically acceptable but technically substandard vehicle.  Cars that granted to enter the market might be fit to used on the open road but not necessarily perform well in the event of road crash to protect the occupants Department of Land Transportation regulation implementation plan  for light vehicle and MVA  as of September 2013  NCAP is a consumer requirement which is the best possible current practice.
  • 6. S A F E R V E H I C L E S A F E R L I V E S ©JCM Why do ASEAN community need ASEAN NCAP?  Safety standards may vary in different parts of the world.  Some car models are developed with minimum safety specifications for certain market due to less demand on best safety performance  A car evaluated from one NCAP and score a good rating does not necessarily mean that the same model in another region will perform as good due to the manufacturing origin and quality as safety standard may vary from one region to another.  Some manufacturers had been using Euro NCAP or JNCAP results in their advertising in markets. It is not always clear how similar the vehicles sold really are in terms of safety equipment. A need to evaluate cars’ occupant protection based on NCAP requirement in the region. ASEAN NCAP was established under safer vehicle pillar of UN decade of action for road safety to address road traffic injury issues in emerging markets i.e. ASEAN region. S A F E R V E H I C L E S A F E R L I V E S ©JCM Courtesy of: Latin NCAP
  • 7. S A F E R V E H I C L E S A F E R L I V E S ©JCM  ASEAN NCAP is responsible to drive manufacturer to provide a safer car to be offered for the region at affordable price.  ASEAN NCAP encourages manufacturer launch the new vehicle with rating  Promote 4 stars to be wildly accepted as reference standard for countries without regulation.  Promote consumer to buy a safer car and creating ‘safer mobility environment’ by removing non safe car out of the system. Safety cannot be compromised Safer vehicle at affordable price will be one of the road safety solutions, but not the total solution  Thailand is a Middle income country. Most of population are salary  men. If “safety = expensive”. Safer cars cannot be for everyone.   Either 2 Millions baths car or 600,000 car, both must be able to protect  their occupants from fatalities Source :ASEAN NCAP presentation,27 August 2014 Kuching, Malaysia S A F E R V E H I C L E S A F E R L I V E S ©JCM NCAPs Similarities Souces: Crashworthiness rating programs around the world: A compilation &introduction to ASEAN NCAP March 2012  Each NCAP program derives the results through unique methodology in the rating system. But there are similarities in the test set up and technical/equipment used by virtual of adoption and harmonization process among all NCAPs.  Tests methods are implemented according to each region’s actually situations of accidents.
  • 8. S A F E R V E H I C L E S A F E R L I V E S ©JCM 16 Type of tests Legal requirements Consumer Requirements FMVSS208 , TRIAS 47 ADR69  FMVSS208  , ECE R94 ,  TRIAS 47‐4, ADR73  FMVSS 214 ,ECE R95   TRIAS47‐3 ,ADR72 Roof crush/roll over FMVSS216 FMVSS201P,  FMVSS214(new) Child protection Pedestrian Whiplash test Brake test Source: Safety Companion 2011 (Carhs) 40%ODB (2017) S A F E R V E H I C L E S A F E R L I V E S ©JCM
  • 9. S A F E R V E H I C L E S A F E R L I V E S ©JCM JNCAP Source: Car Safety Performance Guidebook, JNCAP,2014.3 Overall evaluation of safety performance of including passengers and pedestrians Using stars (0-5) and points (0-208) (started in 2011) Full frontal collision test, offset frontal collision test, side impact test, whiplash test Pedestrian protection test, passenger seat belt reminder evaluation test, brake test S A F E R V E H I C L E S A F E R L I V E S ©JCM Sources: Promotion of Road Safety by NCAP in JAPAN, JNCAP pewswntation , ASEAN Automobile Safety 01 Kuching, Malaysia, August 2014  History of JNCAP
  • 11. S A F E R V E H I C L E S A F E R L I V E S ©JCM Improvement after ASEAN NCAP intervention Carmakers Car buyers (Consumers)  Manufacturers in this region express more commitment for safety  Some carmakers have started to use ASEAN NCAP star rating as a sales strategy.  Some manufacturers are now working towards allocating vehicle safety into their CSR’s plans Question from ASEAN NCAP: Could the CSR’s brings to the standardization of airbags throughout the variant? Can safety CSR’s translated into its own product? (Source: ASEAN Automobile Safety Forum, 27 August 2014, Kuching.) Car buyers in some ASEAN countries have started to aware of ASEAN NCAP and vehicle safety. o Before 2011 many car models offered no airbag or airbag as an option. o After intervention, the rapidly response from manufacturers have been good. o Many car models now offer dual airbags as standard for all variants. o However, some still provide single airbag for low variant. TATA Nano in Myanmar is “0” star with no airbag. KIA Picanto for TH scored 0-star for non-airbag variant. (However KIA Picanto with airbag in MY scored 4-star.) S A F E R V E H I C L E S A F E R L I V E S ©JCM What’s Next ? Encourage manufacturer to develop and equip the latest vehicle with the system with priority to be given to a system which able to reduce motorcyclist incidents and fatalities Encouragement of crash avoidance technology Pedestrian safety Brake testing also Autonomous Emergency Braking (AEB)
  • 12. S A F E R V E H I C L E S A F E R L I V E S ©JCM How can we help promoting safer cars in our country?  Ask for safety features when you buy a car  Visit ASEAN NCAP website for information ASEAN NCAP has been testing and rating several car models upto now but the road safety issues cannot be reduced if the consumers don’t access to the provided information. Safety outcomes must be seen ,felt and believed by the consumers to create a downstream pull factors.  Change perception of ourselves, family and friends to include safety sensitivities to our demands. Right safety equipment √√√NOT safety equipment XXX S A F E R V E H I C L E S A F E R L I V E S ©JCM 25 THANK YOU FOR YOUR ATTENTIONS