3 Last.fm First Principles LISTEN EVERYWHERE Track your music playback history, on any device, on any platform and on any music service
4 Last.fm First Principles DISCOVER MORE MUSIC & EVENTS Using your listening data, we make great music recommendations in the form of personalized radio and live gigs we think you will love
5 Last.fm First Principles SHARE DISCOVERIES WITH FRIENDS Using social networks, recommend music to your friends Publish your personal charts and Top 10 lists Check in to concerts, festivals and music events
Our Audience 35M Registered listeners 140M People via API 72M Visits/month 36M Unique Visitors/month 360MPageviews/month 600+ devices/software clients collect personal listening histories 800 scrobbles per second 57B scrobbles since 2003
What is a Playlist? For Radio DJs and Program Directors
What is a Playlist? For anyone with a iPhone or a computer
What is a Playlist? For my 19 year-old self in 1987
Q: What is a Playlist? A:An algorithm for a great music experience
What’s a Algorithm? An algorithm is: A step-by-step set of instructions for calculating something. A recipe can be an algorithm In the case of Last.fm’s personalized radio stations, our algorithms are designed to create a string of song recommendations based on a listener’s musical history
The best DJs provide context & meaning to what they play They bring certain elements that computers can’t match
An compassionate understanding of their audience
Deep love and esoteric knowledge of the genres they play
A lyric sense of the syntax of a great playlist
Recipe for a hybrid playlist HUMAN COMPUTER Tools for tagging music (Last.fm tags) Tools for recognizing the velocity of fast rising bands (Last.fmHypeCharts) Interaction with Listeners via their Personal data (Last.fmScrobbling) A curated, lyrical skill for combining songs in a particular order to create meaning and context. A human love for the music and the stories behind it. Compassionate interaction with their audience
Tips for surviving a hybrid world Algorithmic playlists and personal listening data from smart phones and computers are here to stay….but they don’t replace individual voices and personality in radio. Put both elements in the mix. 2. Traditional radio’s limited playlists are not the full set of songs that your audience listens to or have access to anymore. Admit this and make suggestions for artists and things off your line, particularly online. Give them directions to explore new artists, off-list. 3. Your audience expects their playlists to be interactive and they are looking for ways to add personal context to on-air playlists. Use the space in radioplayer.co.uk, your forums, social media channels to encourage their contributions…. and they will amplify your playlists with their data and desires. .
Have some science with your art. It will make your art better.