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Do Androids Dream Of Algorithmic Playlists
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Do Androids Dream Of Algorithmic Playlists

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  • Scrobbling as the “Music Check-in”If Facebook and Twitter tells your friends what you are doing and thinking about and Foursquare shares your location, Last.fm is what you are listening to.
  • Better music recommendation—via our radio, via email newsletters, via revised charts, Expand Live Events & Festivals presence and coverage
  • Twitter, Facebook, Google+
  • Curated
  • It’s creative. It’s as hard to write a great algorithm as it is to write a great song or write a great sonnet.
  • via a hybrid of computer power and human skills.An replicant, if you will…
  • Joney’s Jukebox, Dylan’s Old Time Radio Hour, Joe Strummer’s
  • Last.fm Hype Charts measure velocity and fast movers. Take advantage of themLast.fm Tags:
  • Transcript

    • 1. Do Androids Dream Of Algorithmic Playlists?
      Matthew Hawn - VP Product, Last.fm
      Next Rad.io Conference - London, 15 Sept 2011
    • 2. hello
    • 3. 3
      Last.fm
      First Principles
      LISTEN EVERYWHERE
      Track your music playback history, on any device, on any platform and on any music service
    • 4. 4
      Last.fm
      First Principles
      DISCOVER MORE MUSIC & EVENTS
      Using your listening data, we make great music recommendations in the form of personalized radio and live gigs we think you will love
    • 5. 5
      Last.fm
      First Principles
      SHARE DISCOVERIES WITH FRIENDS
      Using social networks, recommend music to your friends
      Publish your personal charts and Top 10 lists
      Check in to concerts, festivals and music events
    • 6. Our Audience
      35M Registered listeners
      140M People via API
      72M Visits/month
      36M Unique Visitors/month
      360MPageviews/month
      600+ devices/software clients collect personal listening histories
      800 scrobbles per second
      57B scrobbles since 2003 
    • 7. Q: What is a Playlist?
    • 8. What is a Playlist?
      For Radio DJs and Program Directors
    • 9. What is a Playlist?
      For anyone with a iPhone or a computer
    • 10. What is a Playlist?
      For my 19 year-old self in 1987
    • 11. Q: What is a Playlist?
      A:An algorithm for a great music experience
    • 12. What’s a Algorithm?
      An algorithm is:
      A step-by-step set of instructions for calculating something.
      A recipe can be an algorithm
      In the case of Last.fm’s personalized radio stations,
      our algorithms are designed to create a string of song recommendations based on a listener’s musical history
    • 13. Making a great algorithm is hard work
    • 14. How we feed the algorithm:
      Information about who is
      listening & what they love
    • 15. Last.fm Personalized
      Radio Playlist
      Context + Meaning
    • 16. why I’m here today
      In the world of personalized internet radio, Last.fm has the best playlists
      …But I think we can make
      them better using a hybrid of computer power and human skills.
    • 17. WHAT WOULD JOHN PEEL DO?
    • 18. The best DJs provide
      context & meaning to what they play
      They bring certain elements that computers can’t match
      • An compassionate understanding of their audience
      • 19. Deep love and esoteric knowledge of the genres they play
      • 20. A lyric sense of the syntax of a great playlist
    • Recipe for a hybrid playlist
      HUMAN
      COMPUTER
      Tools for tagging music
      (Last.fm tags)
      Tools for recognizing the velocity of fast rising bands
      (Last.fmHypeCharts)
      Interaction with Listeners via their Personal data
      (Last.fmScrobbling)
      A curated, lyrical skill for combining songs in a particular order to create meaning and context.
      A human love for the music and the stories behind it.
      Compassionate interaction with their audience
    • 21. Tips for surviving a hybrid world
      Algorithmic playlists and personal listening data from smart phones and computers are here to stay….but they don’t replace individual voices and personality in radio.
      Put both elements in the mix.
      2. Traditional radio’s limited playlists are not the full set of songs that your audience listens to or have access to anymore.
      Admit this and make suggestions for artists and things off your line, particularly online. Give them directions to explore new artists, off-list.
      3. Your audience expects their playlists to be interactive and they are looking for ways to add personal context to on-air playlists.
      Use the space in radioplayer.co.uk, your forums, social media channels to encourage their contributions…. and they will amplify your playlists with their data and desires.
      .
    • 22. Have some science with your art.
      It will make your art better.
    • 23. Last.fm profile:
      last.fm/user/jukevox
      Twitter:
      @jukevox
      Email:
      Matthew@last.fm

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