Happy gift_Service design_Thesis_Project_Vilawan_Layanun

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Happy Gift Boxes include charitable activities in travel destinations offered by Happy Gifts local NPO partners. The experiences are either community or conservation activities for travelers to participate for a half or one day.
A diary book in the gift box is for making travelers'memories everlasting while the digital Happy Gift App enables also sharing your experiences with friends.

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Happy gift_Service design_Thesis_Project_Vilawan_Layanun

  1. 1. Andrew Zimmern
  2. 2. FRAMEWORK
  3. 3. The term gift refers to anything that make the other happier. WHAT IS A GIFT ?
  4. 4. AN EXPERIENCE GIFT IN A BOX SMARTBOX
  5. 5. CHARITABLE ACTIVITIES TRAVELLING TRIP OF DOING GOOD +
  6. 6. DOING GOOD ACTIVITY IN A FUN WAY WHILE TRAVELLING. SMARTBOX DIFFERENTIATES IN SOCIAL RESPONSIBILITY. CHARITABLE ACTIVITIES VALUE PR0POSITION
  7. 7. WHO ARE THESE TRAVELERS FAMILY STUDENT RETIRED PEOPLEGROUP OF FRIEND
  8. 8. NEW FRIENDLEARNING NEW SKILL SHARE HAPPINESSSKILL SHARETRAVEL LIKE LOCAL NEW EXPERIENCE CHARITIES TRAVELER ATTITUDE & MOTIVATION
  9. 9. RESEARCH
  10. 10. 1st. 2 nd. 3rd. The results > 2,000,000 results 1st. CANADA 2nd. UNITED KINGDOM 3rd. UNITED STATE REGIONAL INTERESTED MILAN TORINO ROME 1st. 2nd. 3rd. CHARITABLE ACTIVITIES 1st. 3rd. 2rd.
  11. 11. 20082004 2012 PROJECT TYPE CHARITABLE ACTIVITIES MARKET More than provide oversea in 200 800 countries Western Europe 5% 10% 5years 62% 56%56% 53% 28% WOULD LIKE TO TRY A HOLIDAY INVOLVING WITH THIS COMPONENT of adults 6% of that had already done 2006 to be worth million Estimated US$ 150
  12. 12. INTERVIEW CHARITABLE ACTIVITIES TRAVELLERS LUCA TOEY “I’m travel on budget” “I love it” “Feeling good” “Participate something different” “I know how they feel” “Learning something new” “Just for fun” GIFTYGUILERMO PRINCE KHING MAY JOM 1 week with Urban culture research general maintenance general maintenance 3 months Agriculture in France 1 month in Rome in Chiavari3 weeks Agriculture in Chiavari2 months Sanitation with during disaster1 day environment 1 day animal rescue animal rescue during disaster with 1 day at animal shelter 1 day company 1 day with company animal rescue 1 day in Japan teaching English 1 day in Japan teaching Art 1 day general maintainien nature reservation with with3 days company “Love to travel with the local touch”
  13. 13. INTERVIEW CHARITABLE ACTIVITIES TRAVELLERS INTERESTING CASE Number of employees : 4,227 Business type: Integrated energy and petrochemical, national’s energy company PTT PUBLIC COMPANY LIMITED “I love it” SELF MOTIVATION CROWFUNDED COMPANY INVOLVEMENT GIFTY Self motivation & Company involvement Activity : animal rescue Skill require : swimming Note : She invited 2 friends to join Sharing her experience on Activity : Food donate Note : She share her wish crownfunding for pet food .After the activity she posted and shared her trip on Activity : Deforestation Note : She joined this activity with her company for employee engagement and promoting CSR. “Participate something different” MAY 1 day during disaster 1 day with company animal rescue Company involvement 1 day at animal shelter with1 day company company Company detail
  14. 14. SKILL NEED SPECIALIZE NEED SOME SKILL EVERY ONE CAN DO HALF DAY 3 DAY WEEK MONTH1 DAY Charity work Help in House Organic farm stay Environment&Conservation Non organic farm stay Home stay Faith-based Language practise Teaching Computer internet International Aid Medical Problem Orphanage Program Teaching Problem Homeless Animal care Cooking/Shopping Disaster Relief Helping in TouristsHeritage Human & Civil right Emergency service Boat Gardening Baby sitting/Child care General maintenance Domestic Violence Art project Building Drugs &Addiction Farming Eco project POSSIBLE ACTIVITIES POSSIBLE ACTIVITIES WHICH CAN APPLY TO PROJECT SKILL NEED SPECIALIZENEEDSOMESKILL EVERYONE CANDO HALF DAY 3 DAY WEEK MONTH1 DAY Charity work Help in House Organic farm stay Environment&Conservation Non organic farm stay Home stay Faith-based Language practise Teaching Computer internet International Aid Medica Orphanage Program Teaching Problem Homeless Animal care Cooking/Shopping Disaster Relief Helping in TouristsHeritage Human & Civil right Emergency service Boat Gardening Baby sitting/Child care General maintenance Domestic Violence Art project Building Drugs &Addiction Farming Eco project
  15. 15. CUSTOMER JOURNEY MAP Agriculture Chiavari7 days CHARITABLE ACTIVITIES
  16. 16. CUSTOMER JOURNEY MAP QUESTION ACTIVITY TOUCH POINT ISSUE AWARENESS RESEARCH REGISTRATION CONFIRMATION TRIP SHARE What is it? Which organization? What I can do? Where? How I can join? Searching Comparing Finding reference Create user profile Sending a request Checking mail box Sharing experience on social media Sharing experience on social media How can I pay? -When they will respond? -Are they trustable? Do they available? What can I do? How can I do? How can I keep in touch PRE JOURNEY JOURNEY POST JOURNEY CUSTOMER JOURNEY MAP OF CHARITABLE ACTIVITIES SELECT & CONTACT
  17. 17. CUSTOMER JOURNEY MAP CUSTOMER JOURNEY MAP OF SMART BOX QUESTION ACTIVITY TOUCH POINT ISSUE Sharing experience on social media What can I do? Sharing experience on social media PRE JOURNEY JOURNEY POST JOURNEY AWARENESS RESEARCH REGISTRATION CONFIRMATION TRIP SHARE -Where I can get it? -Which brand I should buy? Which box? How to activate? -Where is review? -Do they available? How can share my experience? -Select brand -Set up budget -Comparing the experience and price Activate Choose experience Sending a request SELECT & CONTACT
  18. 18. OPPORTUNITIES ISSUE OPPORTUNITY AWARENESS Smartbox customer journey Area of opportunities Volunteering customer journey RESEARCH REGISTRATION CONFIRMATION TRIP SHARING PRE JOURNEY JOURNEY POST JOURNEY SELECT & CONTACT CUSTOMER JOURNEY MAP OF SMARTBOXCUSTOMER JOURNEY MAP OF CHARITABLE ACTIVITIES AWARENESS & ACCESSIBILITY RECOMMENDATION RECOMMENDATION CUSTOMIZATION EXTENDING AN EXPERIENCE
  19. 19. CONCEPT
  20. 20. CONCEPT IDEA Happy Gift Boxes include charitable activities in travel destinations offered by Happy Gifts local NPO partners. The experiences are either community or conservation activities for travelers to participate for a half or one day. FUN TRIP OF DOING GOOD A diary book in the gift box is for making travelers' memories everlasting while the digital Happy Gift App enables also sharing your experiences with friends.
  21. 21. UNIQUE PROPOSITION FUN TRIP OF DOING GOOD CHARITABLE ACTIVITIES THAT EVERYONE CAN JOIN FLEXIBILITY OF PLACE AND TIME SUPPORT NPO BY ACTION AND DONATION
  22. 22. BUSINESS MODEL Operation cost & profit To motivate and have more partner in many locations. which organize activities to travel NPO SMARTBOX ALL PARTNERS 40% 40% 20% $$
  23. 23. FUN TRIP OF DOING GOOD ACTIVITIES DIARY INSTRUCTION & DIARY BOOK LIST OF ACTIVITIES
  24. 24. HAPPY GIFT DIARY BOOK INSTRUCTION PART -Activate code -How to access to Happy gift service work through smart device. -How the access to Happy gift service instruction( written- version) -Personal diary -Postcard HAPPY GIFT DIARY
  25. 25. HAPPY GIFT BOX CONSERVATION COMMUNITY
  26. 26. COMMUNITY ACTIVITY Community gardening Community event staff Distribute food and cookReconstruction Elderly care
  27. 27. CONSERVATION Clean the beach Animal rescue Clean the forest DeforestingForest firebreaks Clean the river
  28. 28. TOUCHPOINT Main access to all users Provide contents and activities Community of happy gift Access to service Personal diary Access to service Community Sharing tool Access to donation WEB PLATFORM APPLICATIONPHYSICAL
  29. 29. STAKEHOLDERS Idea store Hotel Community Application developer Internal staff Web developer Diary book Church Post office City information point Online Payment Community center KEY RESOURCES EXTERNAL SUPPORT CHANNELS PRIMARY NPO Traveler
  30. 30. DISTIBUTION CHANNELS Idea store Hotel Post office Church City information point Community center
  31. 31. SCENARIO
  32. 32. GET A CLUE SPECIAL NOTE TIME FOR GOOD SHARE MY GOOD SEND YOU BACK SCENARIO HI CHIARA, HOW ARE YOU? AHHH OKAY WILL SEND IT TODAY. I FORGOT MY SWIMMING SUIT.COULD YOU SEND IT TO ME BY POST.
  33. 33. AVAILABLE AT for more information visit www.happygiftby smartbox.com NEW EXPERIENCE Fun trip of doing good EXPERIENCE GIFT YOU CAN GIVE TO SOMEONE YOU LOVE FUN TRIP OF DOING GOOD Scan me I can tell you more GET A CLUE SUPPORTPROCESSLINEOFINTERACTIONLINEOFVISIBILITY Buyer GET A CLUE SPECIAL NOTE TIME FOR GOOD SHARE MY GOOD SEND YOU BACK SCENARIO PAP A HMM INTERESTING!! MAY BE I CAN SEND IT TO CHIARA.
  34. 34. AVAILABLE AT for more information visit www.happygiftby smartbox.com NEW EXPERIENCE Fun trip of doing good EXPERIENCE GIFT YOU CAN GIVE TO SOMEONE YOU LOVE FUN TRIP OF DOING GOOD Scan me I can tell you more GET A CLUE SUPPORTPROCESSLINEOFINTERACTIONLINEOFVISIBILITY Buyer GET A CLUE SPECIAL NOTE TIME FOR GOOD SHARE MY GOOD SEND YOU BACK SCENARIOPAP A FUN TRIP OF DOING GOOD UP COMING EVENT Conservation activities 22July 13 Clean the beach in Sicily 24July 13 Deforestation in Dolomiti Bellunesi Community activities 21July 13 Cook for poor kids in Turin 26July 13 Green city in Milan HE RECEIVES A NOTIFICATION OF UP COMING EVENT FROM HAPPY GIVE
  35. 35. GET A CLUE SPECIAL NOTE TIME FOR GOOD SHARE MY GOOD SEND YOU BACK SCENARIO HE DECIDES TO SEND CHIARA A NEW GIFT EXPERIECE WHILE SHE STAYS IN SICILY
  36. 36. REGISTER CODE HAPPY BIRTH DAY HAPPY NEW YEAR CREATE YOUR OWN SEND A SPECIAL NOTE SELECT OCCASION BUYER GET A CLUE SPECIAL NOTE TIME FOR GOOD SHARE MY GOOD SEND YOU BACK SCENARIO LOVE YOU AND HAVE A NICE HOLIDAY FROM DAD CONFIRM YOUR TEXT PAP A SPECIAL NOTE SUPPORTPROCESSLINEOFINTERACTIONLINEOFVISIBILITY Buyer Buyer Buyer Receiver Receiver Receiver HE REGISTER A CODE AND SEND CHIARA A SPEACIAL NOTE AT HOME,HE ENTER TO HAPPY GIF WEBSITE
  37. 37. Please download our app. GET A CLUE SPECIAL NOTE TIME FOR GOOD SHARE MY GOOD SEND YOU BACK SCENARIO SPECIAL NOTE SUPPORTPROCESSLINEOFINTERACTIONLINEOFVISIBILITY Buyer Buyer Buyer Receiver Receiver Receiver Chi ara WOW!!! I GOT A GIFT FROM PAPA
  38. 38. GET A CLUE SPECIAL NOTE TIME FOR GOOD SHARE MY GOOD SEND YOU BACK SCENARIO ACTIVATE YOUR GIFT LOVE YOU AND HAVE A NICE HOLIDAY FROM DAD PAP A SPECIAL NOTE Chi ara SPECIAL NOTE SUPPORTPROCESSLINEOFINTERACTIONLINEOFVISIBILITY Buyer Buyer Buyer Receiver Receiver Receiver SHE SO EXCITED TO REGISTER AND SEE WHAT IS INSIDE.
  39. 39. GET A CLUE SPECIAL NOTE TIME FOR GOOD SHARE MY GOOD SEND YOU BACK SCENARIO TIME FOR GOOD SUPPORTPROCESSLINEOFINTERACTIONLINEOFVISIBILITY ARE YOU READY FOR A FUN TRIP Chi ara SHE USE HAPPY GIFT APP. TO SCAN AND LERN MORE ABOUT THE GIFT.
  40. 40. 22/08/13 GARDENING CLEAN THE BEACH CLEAN OUR CITY CLEAN THE RIVER GARDENING DEFORESTATION ANIMAL CARE CLEAN THE RIVER GET A CLUE SPECIAL NOTE TIME FOR GOOD SHARE MY GOOD SEND YOU BACK SCENARIO CURRENT LOCATION DESTINATION TIME FOR GOOD SUPPORTPROCESSLINEOFINTERACTIONLINEOFVISIBILITY ACTIVITY DATE CHIARA FINDING A ACTIVITES. ACTIVITY LENGTH
  41. 41. GET A CLUE SPECIAL NOTE TIME FOR GOOD SHARE MY GOOD SEND YOU BACK SCENARIO TIME FOR GOOD SUPPORTPROCESSLINEOFINTERACTIONLINEOFVISIBILITY
  42. 42. GET A CLUE SPECIAL NOTE TIME FOR GOOD SHARE MY GOOD SEND YOU BACK SCENARIO DONATESO GOOD 56 400€ LOCATIONORGANIZATION PEOPLE DESCRIPTION LOCATION ORGANIZATION PEOPLE MY DIARY SHARE SHARE MY GOOD SUPPORTPROCESSLINEOFINTERACTIONLINEOFVISIBILITY Receiver Network A Community Network B Receiver DONATE O 15 TOTAL 15€ €€€ DONATE Com munity HOW NICE THIS LITTLE KID I WANT TO SHARE THIS MOMENT. Chi ara ON THE OTHER HAPPY GIFT NETWORK PHONE
  43. 43. GET A CLUE SPECIAL NOTE TIME FOR GOOD SHARE MY GOOD SEND YOU BACK SCENARIO SHARE MY GOOD SUPPORTPROCESSLINEOFINTERACTIONLINEOFVISIBILITY To From POST IT DIGITAL I Buyer Buyer Thank you PAPA I had a wonderful trip PAP A Chi ara Thank you PAPA I have a wonderful trip DIGITAL POSTCARD FUNCTION AVAILABLE IN HAPPY GIFT APPLICATION Receiver Receiver
  44. 44. SPECIAL EVENT BOX FUTURE DEVELOPMENT
  45. 45. New activities while travelling. Doing good in a easy way and in a short time. Differentiates in social responsibility. New selection of employees incentive. New way to show a social responsibility. Receive more help. Receiver more donation. New channels to promote NPO itself. VALUE & POTENTIAL FUN TRIP OF DOING GOOD NPO Traveler Company
  46. 46. GET A CLUE Buyer TIME FOR GOOD BLUEPRINT SPECIAL NOTE SHARE MY GOOD SEND YOU BACK TITLE EVIDENCE FRONT OF STAGE INTERACTION BACK OF STAGE INTERACTION SUPPORT PROCESS AIM OF SERVICE -Create an awareness -Personalize and customize for Special occasion -Flexibility -Easy to access -Wide range of possible activity to any travel. -Create awareness -Collaboration -Motivate and get more partner -Create feedback to buyer and build up relationship. LINE OF INTERACTION LINE OF VISIBILITY Receiver Network A Network B Buyer ReceiverBuyer Receiver
  47. 47. Are you ready for new experience Thank you FUN TRIP OF DOING GOOD
  48. 48. BACK UP SLIDE
  49. 49. KEY WORDS:PARTICIPATING RESPONSIVE LEARNING COLLABORATIVE SOCIAL Booked Organization partners organization Giving Donation Support Activate Create account MONDAY Shipping SYSTEM FLOW

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