Ovum Telecom Coverage


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Ovum market coverage and value proposition

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Ovum Telecom Coverage

  1. 1. Ovum Telecom Advisory 2.0
  2. 2. Thus far our focus has been on selling the KC platform….
  3. 3. … but our clients really want to know what what’s new with our research and analysis
  4. 4. We have remapped our content to better match industry structure and our client needs New topic areas: - Emerging Markets - Telco Operations - Devices Consistent expertise across fixed, mobile and emerging markets better map to industry structure and client needs
  5. 5. Ovum’s did more research on Networking & Telecom Vendors than Forrester, Yankee, & Gartner…Combined! <ul><li>Of the approx. 950 reports written in Q208 the firm breakdown was: </li></ul><ul><li>Ovum (39%) </li></ul><ul><li>IDC (24%) </li></ul><ul><li>Forrester (17%) </li></ul><ul><li>Yankee (11%) </li></ul><ul><li>Gartner (9%) </li></ul>Source: The Knowledge Capital Group, Inc. 2008
  6. 6. We continue to expand our survey work of enterprises around the world Survey of 1100 US S/M Businesses Survey in cooperation with the EVUA Planned for next quarter: Survey of enterprises in 10+ countries
  7. 7. Our Consumer research now leverages end user surveys in its analysis. <ul><li>Australia </li></ul><ul><li>France </li></ul><ul><li>Germany </li></ul><ul><li>Italy </li></ul><ul><li>Netherlands </li></ul><ul><li>Spain </li></ul><ul><li>UK </li></ul><ul><li>US. </li></ul><ul><li>China </li></ul><ul><li>Japan </li></ul><ul><li>Korea </li></ul><ul><li>Singapore </li></ul>IPTV survey planned for Q4 in 6+ countries
  8. 8. Our Enterprise team has dramatically increased its influence on end user buyers Current supplier performance re-negotiation of current commercial Mediate and implement <ul><li>Review relevant schedules </li></ul><ul><li>Identify commercial weaknesses </li></ul><ul><li>Explore ramifications of commercial shortfalls with supplier and customer </li></ul><ul><li>Recommend steps to dispute resolution </li></ul><ul><li>Contrast schedules with industry best practice </li></ul><ul><li>Provide independent evaluation whether schedules are fit for purpose </li></ul><ul><li>Propose commercial resolution plan </li></ul><ul><li>Highlight supplier and customer position on each issue </li></ul><ul><li>Lead negotiations on sticking issues </li></ul><ul><li>Gives/Gets mediation between supplier and customer </li></ul><ul><li>Examine business case for both supplier and customer in revised commercial framework </li></ul><ul><li>Address commercial weaknesses </li></ul><ul><li>Schedule re-drafting </li></ul><ul><li>Implementation mediation </li></ul><ul><li>Define dispute process for final sticking points </li></ul><ul><li>Roll back commercial implications and re-distribute penalties </li></ul><ul><li>Where appropriate re-calculate reward terms </li></ul>Activities Deliverables Steps <ul><li>Highlight commercial framework shortfalls </li></ul><ul><li>Revised schedules </li></ul><ul><li>Business case for customer and supplier </li></ul><ul><li>Revised schedules </li></ul><ul><li>Resolved commercial disputes </li></ul>
  9. 9. On a project basis, we can offer tracking service for adjacent mobile competitors.
  10. 10. Our Telco Operations analysis focuses on processes and systems required for transformation
  11. 11. Our mobile coverage leverages our traditional strengths to view new product categories
  12. 12. Our wholesale team continues to look closely at operators sell to each other
  13. 13. Our components team is increasing its focus on access and video
  14. 14. Our new devices team examines the competitiveness of the major phone platforms. Positioning radar for major phone platforms Source: Ovum
  15. 15. Our network coverage continues to dominate the access, switching and routing, and optical markets
  16. 16. <ul><li>Highly experienced analysts averaging 10-15 years in industry (many 20+ years) </li></ul><ul><li>Easily accessible analysts around the globe </li></ul><ul><li>Balanced and unique supplier/customer perspective </li></ul><ul><li>Deep research investment in key markets </li></ul><ul><li>Uniquely deep data in select competency areas </li></ul><ul><li>Industry-leading service delivery platform </li></ul><ul><li>Global perspective with regional expertise and drill down </li></ul><ul><li>Flexible commercial options </li></ul>The Ovum Difference
  17. 17. Ovum’s business has never been better <ul><li>Greater people investment – more depth in our analyst skill set </li></ul><ul><li>Deeper research programs and broadening coverage (better leverage of knowledge across the group) </li></ul><ul><li>End-user influence has never been higher </li></ul><ul><li>Press activity continues to grow </li></ul>Our people What we do <ul><li>New service delivery and research tools </li></ul><ul><li>More innovation and excellence: competitive or outright best-in-class services </li></ul><ul><li>New capabilities coming </li></ul><ul><li> Enterprise practice </li></ul><ul><li> Sourcing/commercial mediation </li></ul><ul><li> MNC buyer behavior; </li></ul><ul><li> Telepresence and UC </li></ul><ul><li> Managed services </li></ul><ul><li> Forecasting </li></ul><ul><li> Enterprise scorecards </li></ul><ul><li>New Research tools </li></ul><ul><li> ICT research panel </li></ul><ul><li> EVUA benchmarking </li></ul><ul><li> Contract database </li></ul><ul><li>More primary research on Enterprise and Consumer markets </li></ul><ul><li>New Forecasting Practice </li></ul>New services: Straight Talk PRM Devices <ul><li>Replenishing lost analysts </li></ul><ul><li>Hiring for new coverage areas </li></ul><ul><li>More investment planned </li></ul>New Emerging Markets Practice 14 new heads Feature rich KC + inquiry handling
  18. 18. Please… <ul><li>Reach out with any questions </li></ul><ul><li>212-652-2665 ask for Busayo </li></ul><ul><li>Or e-mail: [email_address] </li></ul><ul><li>Please review our website and our analysts’ bios to </li></ul><ul><li>get a good feeling for the depth of our coverage: </li></ul><ul><li>http://www.ovum.com </li></ul><ul><li>http://www.ovum.com/media/biogs.asp </li></ul>
  19. 19. Level 3 Thank You © Copyright Ovum 2005 www.ovum.com