18. Get in touch with Phillip at: [email_address] @phillipdjwa Agentic.ca @agentic Thank you! Have Questions?
Editor's Notes
Kickstarter is an extremely useful tool. But, it only works as well as you market your project. And, the marketing really starts with the strength of your idea and the relationships you make. In terms of the idea for the film, nobody was making a feature documentary about the game development process, let alone game development in the indie space. Because of this, our project was 'news' in the video game press world. Nobody had seen something like this. There was nothing out there taking video games seriously. In terms of relationships, prior to the Kickstarter campaign, we reached out to thought-leaders in the indie community. These wonderful people helped us with research and contacts early on. Then months later when we launched campaign, they helped us spread the word on blogs, Twitter etc... (Lisanne, e-mail, April 8, 2011)
Request a Screening: http://www.indiegamethemovie.com/screenings/ Mailing List: http://www.indiegamethemovie.com/ (Column on the right) RSS Feed: http://www. indiegamethemovie.com/rss/ Blog: http://www.indiegamethemovie.com/ news/ Press Page: http://www.indiegam ethemovie.com/press/
We are a two-person team for everything - producing, directing, researching, logistics, shooting, editing, sound, marketing, strategy, web design, web videos, social media etc.. We are currently working out a collaboration for the score of the film, so that will be a third person in the coming weeks. (Lisanne, e-mail, April 8, 2011)
Kickstarter: http://www.kickstarter.com/projects/blinkworks/indie-game-the-movie?ref=search Donate: http://www.indiegamethemovie.com/ (column on the left, Paypal) DVD Pre-order & T-shirt Sales: http://www.indiegamethemovie.com/ (Column on the left) The film ’ s budget has been a combination of crowd-funding, personal investment, and winnings from a Los Angeles documentary film pitch competition we took part in. Within 48 hours of announcing the film we had raised the majority of our eventual money—$23,000 in total on Kickstarter.com, a website that allows people to donate to creative projects that they would like to see become a reality. We ’ ve also been consistently selling DVD pre-orders from our website. Community support has been huge. (Globe & Mail, Dec. 27, 2010) We haven ’ t accessed any government funding for this film (though we do intend to access Manitoba ’ s filmmaking tax credit system). We took an audience-first approach. We thought the best strategy was to put the idea out to the people who would be our eventual audience. If they liked the idea, and thought we could do it justice, we figured the support would be there. On the other hand, if we didn ’ t get the enthusiastic response that we did we would have had to wonder if this was a film that needed to be made. Luckily for us, we haven ’ t been given any reason to wonder. (Globe & Mail, Dec. 27, 2010)
I wouldn't really change a thing, just yet - maybe I'll have a different opinion when it's all done. But, perhaps, I would have liked to have known that there's a certain amount of impatience online. People get really excited and want it now. That's very encouraging from a marketing perspective, but somewhat overwhelming from a creative perspective. :) (Lisanne, e-mail, April 8, 2011)
This could use more work for slide, but a chance to discuss how our professional image contributed to use being taken ‘ webserious ’