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201 Building Website Beyond

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From a presentation at a public legal education conference in Toronto, Oct 6-7

From a presentation at a public legal education conference in Toronto, Oct 6-7

Published in: Education, Technology

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  • 1. Web 201: Building your website Beyond the Basics Phillip Djwa Agentic Communications October 7th, 2008
  • 2.
    • Agentic Communications Incorporated has the skills, tools, experience, and service excellence to assist progressive organizations to better serve their communities, constituents, and customers online.
    • Services include web development and strategic planning
  • 3. Phillip Djwa
    • Phillip, as a career-long social entrepreneur, has more than 15 years experience in the high-technology industry.
    • Worked on a wide range of technology and web-integrated communications projects for Fortune 500, high-tech start-up, and not-for-profit organizations.
    • Phillip has a BA from Simon Fraser University in Fine Arts with a concentration in electronic music, and an MFA in Electronic Arts from Rensselaer Polytechnic Institute
  • 4. Starting Questions
    • Have you read a blog?
    • Have you commented on a blog?
    • Have you written a blog post — either for your own blog or as a guest poster?
    • Do you have a Facebook profile?
    • Do you have a LinkedIn profile?
    • Do you use Twitter?
  • 5.  
  • 6. Agenda
    • What is happening online?
    • Why should you be online?
    • Why not to have too much faith
    • What can you do online?
    • What are tools you can use online?
    • What are some examples?
    • Who else has case studies to share?
  • 7. QUESTION: What’s Happening Online?
  • 8.
    • David Gurteen – World 2.0
  • 9. Web 2.0
    • Web 2.0 is the idea that the Internet is a complex web of people that can interact and connect to each other easily and quickly.
  • 10. Social Networking
    • 83 per cent of teens have visited a social networking site like Facebook or MySpace and 74 per cent of those 18 to 29 have done the same.
    • Facebook growth has been astronomical
      • 800,000 people in Vancouver network on Facebook (Oct 08)
      • 1.2M in Toronto (Apr 08)
      • 598,000 in Montreal (Apr 08)
      • 25% of Canadians are on Facebook
    • Awareness and usage of blogs by Canadians online (TNS)
      • Under 50 years old: 59% and Over 50 years old: 38%
    • Ten per cent of Canadians have a blog, with a high of 31 per cent among the 13 to 17-year-old age group
  • 11. Rise of Open Source
    • More tools available
      • Drupal, Joomla, civiCRM
      • More sophisticated
    • Not free in TCO, but at least licensing is free
    • Non-proprietary comes with benefits
  • 12. Why should you be online?
    • Important to acknowledge that people have turned to the World Wide Web as the fundamental place for information
      • Increasingly, all age groups are accessing the WWW
    • Cost of transactions can be lower
    • Methods of engagement - "light" touch vs "heavy" from perspective of organization
    • Able to leverage ecology of social change (aka partners)
    • Scale through "catalysts" not doing it yourself
    • Address the call to imagination
  • 13. Why should you be online?
    • Moving from an information-led 1.0 website to an interactive 2.0 website increases stakeholder engagement and increases staff efficiency.
  • 14.  
  • 15. Why not to have too much faith
      • Doesn't totally replace traditional campaign activity - online should complement offline
      • Not everyone is online (seniors, Aboriginal communities)
      • Be aware of limitations
      • Technology has other impacts (landfill/recycling)
  • 16. QUESTION: Do you have enough time to support your website?
  • 17. Observations
    • Effective websites are a communication paradigm shift – from momentary to ongoing
    • Requires staff time to update
    • Requires staff training to effectively update
    • Must have executive champions
    • Must operate in multi-stakeholder environment
    • Require resources
  • 18. QUESTION: What is the best thing about your website now?
  • 19. So you have a website…
    • It’s performing ok, but it’s hard for staff to update
    • I can’t figure out whether it’s really useful. Who’s visiting?
    • I have to pay big bucks to our website guru every time we want a change
    • I don’t know what’s out there that’s better
    • I just don’t have the time to figure it out…
  • 20. What can you do online?
      • Inform audience about the issue ( education )
      • Increase Audiences (expand sphere of influence and engage existing audience)
      • Engage them into taking specific action ( forms, list building )
      • You can organize (events, volunteers)
      • You can develop campaigns
  • 21.  
  • 22. You should be at least..
    • Using your website to communicate with stakeholders on a timely and relevant basis
    • Ensuring that your website is consistent with the organizational promise
  • 23. 10 Best Practices for Legal Sites
    • Contact info
    • Dates on substantive content
    • Jurisdiction information
    • Disclaimer about legal advice
    • Links to other sites and resources
    • Citations to case material
    • Referrals
    • Terms and conditions
    • Permission for content
    • Privacy Statement
    American Bar Association, 2003
  • 24. But much better is to…
    • Interact and engage with your stakeholders (web 2.0)
    • Simplify and increase efficiency of workflow online.
  • 25. Engagement Basics
    • Build a list
    • Understand your audience
    • Request actions
      • Develop a ladder of engagement
  • 26. Who makes a website work?
    • Someone who understands partnership (Cross departmental ability)
    • Persistent, dedicated and consistent
    • Adequately resourced by organization
    • Tech-savvy and unafraid to try new things
  • 27. What tools can you use online?
      • Some examples…
      • Interactive websites (Content Mgmt System, web 2.0)
      • Google Analytics
      • Basicstate
      • Newsletters/Email-Listservs
      • E-cards
      • Donations
      • Advocacy Toolkits
      • Petitions/Letters to the Editor/Pledges
      • Conference Support
      • Membership/Customer Relationship Mgmt
      • Facebook/ Myspace/ Flickr/ Youtube
      • Flash Informational Widget
      • ETC!!!
  • 28. Thank you Links: http://del.icio.us/juhwawa/ple [email_address] Office: 604-255-2131 x1 www.agentic.ca

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