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201 Building Website Beyond
 

201 Building Website Beyond

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From a presentation at a public legal education conference in Toronto, Oct 6-7

From a presentation at a public legal education conference in Toronto, Oct 6-7

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    201 Building Website Beyond 201 Building Website Beyond Presentation Transcript

    • Web 201: Building your website Beyond the Basics Phillip Djwa Agentic Communications October 7th, 2008
      • Agentic Communications Incorporated has the skills, tools, experience, and service excellence to assist progressive organizations to better serve their communities, constituents, and customers online.
      • Services include web development and strategic planning
    • Phillip Djwa
      • Phillip, as a career-long social entrepreneur, has more than 15 years experience in the high-technology industry.
      • Worked on a wide range of technology and web-integrated communications projects for Fortune 500, high-tech start-up, and not-for-profit organizations.
      • Phillip has a BA from Simon Fraser University in Fine Arts with a concentration in electronic music, and an MFA in Electronic Arts from Rensselaer Polytechnic Institute
    • Starting Questions
      • Have you read a blog?
      • Have you commented on a blog?
      • Have you written a blog post — either for your own blog or as a guest poster?
      • Do you have a Facebook profile?
      • Do you have a LinkedIn profile?
      • Do you use Twitter?
    •  
    • Agenda
      • What is happening online?
      • Why should you be online?
      • Why not to have too much faith
      • What can you do online?
      • What are tools you can use online?
      • What are some examples?
      • Who else has case studies to share?
    • QUESTION: What’s Happening Online?
      • David Gurteen – World 2.0
    • Web 2.0
      • Web 2.0 is the idea that the Internet is a complex web of people that can interact and connect to each other easily and quickly.
    • Social Networking
      • 83 per cent of teens have visited a social networking site like Facebook or MySpace and 74 per cent of those 18 to 29 have done the same.
      • Facebook growth has been astronomical
        • 800,000 people in Vancouver network on Facebook (Oct 08)
        • 1.2M in Toronto (Apr 08)
        • 598,000 in Montreal (Apr 08)
        • 25% of Canadians are on Facebook
      • Awareness and usage of blogs by Canadians online (TNS)
        • Under 50 years old: 59% and Over 50 years old: 38%
      • Ten per cent of Canadians have a blog, with a high of 31 per cent among the 13 to 17-year-old age group
    • Rise of Open Source
      • More tools available
        • Drupal, Joomla, civiCRM
        • More sophisticated
      • Not free in TCO, but at least licensing is free
      • Non-proprietary comes with benefits
    • Why should you be online?
      • Important to acknowledge that people have turned to the World Wide Web as the fundamental place for information
        • Increasingly, all age groups are accessing the WWW
      • Cost of transactions can be lower
      • Methods of engagement - "light" touch vs "heavy" from perspective of organization
      • Able to leverage ecology of social change (aka partners)
      • Scale through "catalysts" not doing it yourself
      • Address the call to imagination
    • Why should you be online?
      • Moving from an information-led 1.0 website to an interactive 2.0 website increases stakeholder engagement and increases staff efficiency.
    •  
    • Why not to have too much faith
        • Doesn't totally replace traditional campaign activity - online should complement offline
        • Not everyone is online (seniors, Aboriginal communities)
        • Be aware of limitations
        • Technology has other impacts (landfill/recycling)
    • QUESTION: Do you have enough time to support your website?
    • Observations
      • Effective websites are a communication paradigm shift – from momentary to ongoing
      • Requires staff time to update
      • Requires staff training to effectively update
      • Must have executive champions
      • Must operate in multi-stakeholder environment
      • Require resources
    • QUESTION: What is the best thing about your website now?
    • So you have a website…
      • It’s performing ok, but it’s hard for staff to update
      • I can’t figure out whether it’s really useful. Who’s visiting?
      • I have to pay big bucks to our website guru every time we want a change
      • I don’t know what’s out there that’s better
      • I just don’t have the time to figure it out…
    • What can you do online?
        • Inform audience about the issue ( education )
        • Increase Audiences (expand sphere of influence and engage existing audience)
        • Engage them into taking specific action ( forms, list building )
        • You can organize (events, volunteers)
        • You can develop campaigns
    •  
    • You should be at least..
      • Using your website to communicate with stakeholders on a timely and relevant basis
      • Ensuring that your website is consistent with the organizational promise
    • 10 Best Practices for Legal Sites
      • Contact info
      • Dates on substantive content
      • Jurisdiction information
      • Disclaimer about legal advice
      • Links to other sites and resources
      • Citations to case material
      • Referrals
      • Terms and conditions
      • Permission for content
      • Privacy Statement
      American Bar Association, 2003
    • But much better is to…
      • Interact and engage with your stakeholders (web 2.0)
      • Simplify and increase efficiency of workflow online.
    • Engagement Basics
      • Build a list
      • Understand your audience
      • Request actions
        • Develop a ladder of engagement
    • Who makes a website work?
      • Someone who understands partnership (Cross departmental ability)
      • Persistent, dedicated and consistent
      • Adequately resourced by organization
      • Tech-savvy and unafraid to try new things
    • What tools can you use online?
        • Some examples…
        • Interactive websites (Content Mgmt System, web 2.0)
        • Google Analytics
        • Basicstate
        • Newsletters/Email-Listservs
        • E-cards
        • Donations
        • Advocacy Toolkits
        • Petitions/Letters to the Editor/Pledges
        • Conference Support
        • Membership/Customer Relationship Mgmt
        • Facebook/ Myspace/ Flickr/ Youtube
        • Flash Informational Widget
        • ETC!!!
    • Thank you Links: http://del.icio.us/juhwawa/ple [email_address] Office: 604-255-2131 x1 www.agentic.ca