101 Going Online For Small Orgs V2


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From a presentation given at a Public Legal Ed conf in Toronto, Oct 6-7, 2008

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101 Going Online For Small Orgs V2

  1. 1. Web 101: Going Online for Small Organizations Phillip Djwa Agentic Communications October 6th, 2008
  2. 2. <ul><li>Agentic Communications Incorporated has the skills, tools, experience, and service excellence to assist progressive organizations to better serve their communities, constituents, and customers online. </li></ul><ul><li>Services include web development and strategic planning </li></ul>
  3. 3. Phillip Djwa <ul><li>Phillip, as a career-long social entrepreneur, has more than 15 years experience in the high-technology industry. </li></ul><ul><li>Worked on a wide range of technology and web-integrated communications projects for Fortune 500, high-tech start-up, and not-for-profit organizations. </li></ul><ul><li>Phillip has a BA from Simon Fraser University in Fine Arts with a concentration in electronic music, and an MFA in Electronic Arts from Rensselaer Polytechnic Institute </li></ul>
  4. 4. Some things to cover <ul><li>What is happening online? </li></ul><ul><li>Why should you be online? </li></ul><ul><li>What can you do online? </li></ul>
  5. 5. QUESTION <ul><li>Why are you here? </li></ul>
  6. 6. Internet Stats <ul><li>72 per cent of Ontario households used internet for personal non-business reasons (Statscan 2006) </li></ul><ul><li>2/3 of Canadians used it every day </li></ul><ul><li>Overall, 35% of all Internet users have posted content to the internet. (PEW Broadband Trends 2006) </li></ul>
  7. 7. Social Networking <ul><li>83 per cent of teens have visited a social networking site like Facebook or MySpace and 74 per cent of those 18 to 29 have done the same. </li></ul><ul><li>Facebook growth has been astronomical </li></ul><ul><ul><li>800,000 people in Vancouver network on Facebook (Oct 08) </li></ul></ul><ul><ul><li>1.2M in Toronto (Apr 08) </li></ul></ul><ul><ul><li>598,000 in Montreal (Apr 08) </li></ul></ul><ul><ul><li>25% of Canadians are on Facebook </li></ul></ul><ul><li>Awareness and usage of blogs by Canadians online (TNS) </li></ul><ul><ul><li>Under 50 years old: 59% and Over 50 years old: 38% </li></ul></ul><ul><li>Ten per cent of Canadians have a blog, with a high of 31 per cent among the 13 to 17-year-old age group </li></ul>
  8. 8. QUESTION <ul><li>What is the main communication challenge your website could help you with? </li></ul>
  9. 10. Why should you be online? <ul><li>Important to acknowledge that people have turned to the World Wide Web as the fundamental place for information </li></ul><ul><li>Methods of engagement - &quot;light&quot; touch vs &quot;heavy&quot; from perspective of organization </li></ul><ul><li>Able to leverage ecology of social change (aka partners) </li></ul><ul><li>Scale through &quot;catalysts&quot; not doing it yourself </li></ul><ul><li>Cost of transactions can be lower </li></ul><ul><li>Address the call to imagination </li></ul>
  10. 11. Some priorities <ul><ul><li>Educate stakeholders in timely and relevant way </li></ul></ul><ul><ul><li>Stakeholders take specific action ( automate workflow, referrals ) </li></ul></ul><ul><ul><li>Increase Audiences (expand and engage existing audience) </li></ul></ul><ul><ul><li>You can organize (events, workshops) </li></ul></ul><ul><ul><li>Develop communication campaigns </li></ul></ul>
  11. 12. Web Trends <ul><li>Web 2.0 is the idea that the Internet is a complex web of people that can interact and connect to each other easily and quickly. </li></ul><ul><ul><li>Rise of Open Source </li></ul></ul><ul><ul><li>User Generated Media - Consumer to Producer </li></ul></ul>
  12. 13. QUESTION <ul><li>What is the main challenge preventing you from acting on your website? </li></ul>
  13. 14. Observations <ul><li>Effective websites are a communication paradigm shift – from momentary to ongoing </li></ul><ul><li>Requires staff time to update </li></ul><ul><li>Requires staff training to effectively update </li></ul><ul><li>Must have executive champions </li></ul><ul><li>Must operate in multi-stakeholder environment </li></ul><ul><li>Require resources </li></ul>
  14. 15. Who makes a website work? <ul><li>Someone who understands partnership (Cross departmental ability) </li></ul><ul><li>Socially aware and “connector” </li></ul><ul><li>Persistent, dedicated and consistent </li></ul><ul><li>Person has this as a part of their job </li></ul><ul><li>Adequately resourced by organization </li></ul><ul><li>Tech-savvy and unafraid to try new things </li></ul><ul><li>i.e. a communications person, campaign organizer, not necessarily office manager </li></ul>
  15. 17. Why not to have too much faith <ul><ul><li>Doesn't replace traditional methods - online should complement offline </li></ul></ul><ul><ul><li>Not everyone is online (seniors, Aboriginal communities, rural) </li></ul></ul><ul><ul><li>Be aware of limitations </li></ul></ul><ul><ul><li>Technology has other impacts (landfill/recycling) </li></ul></ul>
  16. 18. Tools you can use <ul><li>Blogger.com </li></ul><ul><li>Ning.com </li></ul><ul><li>Care2 </li></ul><ul><li>CanadaHelps </li></ul><ul><li>Google Apps/Alerts </li></ul><ul><li>Delicious </li></ul><ul><li>Feedreader </li></ul><ul><li>Read/Comment on blogs </li></ul><ul><li>Start a Facebook Group </li></ul>
  17. 19. CASE STUDY <ul><li>Why are you here? What is your communication opportunity? </li></ul><ul><li>What is your challenge? </li></ul><ul><li>What are your next steps? </li></ul>
  18. 20. FINAL THOUGHTS <ul><li>What is one thing you’ve learned today? </li></ul><ul><li>What is still unclear? </li></ul><ul><li>What are you going to put into practice? </li></ul>
  19. 21. Thank you Links: http://del.icio.us/juhwawa/ple [email_address] Office: 604-255-2131 x1 www.agentic.ca