The Elements of a Great Landing Page

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How landing pages work... the fundamentals, explained.

How landing pages work... the fundamentals, explained.

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  • 1. Main Elements Of A Good Landing Page By Juho Tunkelo
  • 2. The Headline Stack Pre-head: A short sentence that reminds them why they ended up on the page; Latches onto the emotional state they came in with Keeps their attention solid, and possibly aggravates the problem - so they want the solution “Tired of living in fear of cardiac disease? Help is near...”
  • 3. The Headline Stack The Headline: A Strong Encapsulation Of The Main Benefit Or Reason ‘Why This Solution’ Emotional Appeal, Capture Attention, Max. 17-20 Words Long “What If... You No Longer Had To Worry About Which Disease Will ‘Get You’ And Lived FREE The Rest Of Your Life?”
  • 4. The Headline Stack The Subheading: Gives A Preview Of The Actual Solution - Down To Practical Level May Introduce Product Itself, Take A Newsy Approach, Give Stats Or Position Agains Competition Age-Old Remedy Found Stunningly Effective In Preventing Modern ‘Lifestyle Diseases’
  • 5. The Bullets The Best Benefits Clad In Punchy Statements Attract Curiosity, Increase Interest, Generate Intrigue, Indicate There’s More... Examples: The ancient stress cure everyone’s heard of... but only a select few know how to use! Why your doctor didn’t tell you about this (and yet might end up help pay for it)
  • 6. The Proof Two Main Types: Endorsement & Testimonial Endorsements By High Status People Bring Credibility And An Air Of Prestige Testimonials By Regular People Bring Believability And Trust That This Will Work
  • 7. Call to Action Promise Something Of Immediate Value For Their Opt-In (A Gift Of Some Sort, More Info) Manage Expectations: Tell Them What’s Going To Happen Next, How They’ll Be Better Off Ask For The Minimum Involvement At This Point: Just Email, Maybe Name, And Go...
  • 8. The Big Idea Move The Prospect Closer To The Desired Result They’re After Specifically They Get A Taste Of The Idea, Then Feel What It Might Be Like... And Eventually, They Want to Buy In!