Creating A
Lasting
Marketing
Process
By Juho Tunkelo
Also Called...
Marketing Automation
Or ‘Passive Income’
Patience!
Strategy First...
Then Tactics.
Five Major Phases
Before Action
1. Determine Goals That Drive Everything
2. Outline Sales Funnel And Revise If Needed
3. O...
1. Goals
Reverse-Engineer It:
Money (How Much Revenue Desired)
Sales (How Many Transactions To Get There)
Opt-Ins (How Man...
2. Sales Funnel
Determine How Much
Sales Of Each Product
To Reach The Total
Goal
In High Value Add
Services The Sales
Funn...
3. Sales Process
Map Out The Process
By Which The Funnel
Produces The
Required Outcomes
Estimate Conversion
Percentages, D...
4. Real World
Representation
5. Tasks!
Take Page Flows And List All Necessary Pages
And Page Types Needing To Be Created
Start Creating The Content Req...
THEN...
Spring To Action!
Knowing You
Can Win!
Don’t
Forget
Though...
You Cannot Make
Any Sales Until You
Have Offers Online!
Ideally - It All Starts
With An Offer
At Least Make Sure You Know Your Offers As
You Spring To Action... So You Know Where...
Just Remember...
Act Strategic &
Be Willing To
Change Strategy!
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A Lasting Marketing Process

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A Lasting Marketing Process

  1. 1. Creating A Lasting Marketing Process By Juho Tunkelo
  2. 2. Also Called... Marketing Automation Or ‘Passive Income’
  3. 3. Patience!
  4. 4. Strategy First... Then Tactics.
  5. 5. Five Major Phases Before Action 1. Determine Goals That Drive Everything 2. Outline Sales Funnel And Revise If Needed 3. Outline Or Flowchart The Sales Process 4. Turn That Process Into A Web Representation 5. List Sets Of Tasks And Distribute To Team
  6. 6. 1. Goals Reverse-Engineer It: Money (How Much Revenue Desired) Sales (How Many Transactions To Get There) Opt-Ins (How Many People To Reach That) Traffic (How Many People Coming In)
  7. 7. 2. Sales Funnel Determine How Much Sales Of Each Product To Reach The Total Goal In High Value Add Services The Sales Funnel Is Traditionally Top-Heavy... Inverted Even
  8. 8. 3. Sales Process Map Out The Process By Which The Funnel Produces The Required Outcomes Estimate Conversion Percentages, Decision Points Using Industry Averages
  9. 9. 4. Real World Representation
  10. 10. 5. Tasks! Take Page Flows And List All Necessary Pages And Page Types Needing To Be Created Start Creating The Content Required For Each Page - Articles, Videos, Downloadables... Start Outlining ‘The Glue’ - The Emails And Other Central Messaging!
  11. 11. THEN... Spring To Action!
  12. 12. Knowing You Can Win!
  13. 13. Don’t Forget Though...
  14. 14. You Cannot Make Any Sales Until You Have Offers Online!
  15. 15. Ideally - It All Starts With An Offer At Least Make Sure You Know Your Offers As You Spring To Action... So You Know Where It’s All Leading Up To! Make Sure The Close Is As Strong As Possible - And The Order Confirmation Page Hits All The Right Notes - It All Happens At This Point.
  16. 16. Just Remember... Act Strategic & Be Willing To Change Strategy!

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