Presentation<br />Making things public<br />Ideas Worth Spreading, Broadcast Yourself, Share Your Photos, Connecting Peopl...
Today<br />Who we are<br />Ideas Worth Spreading, Broadcast Yourself, Share Your Photos, Connecting People, Just do it!<br...
Hi. My name is Juha, which – as I discovered – meanssouphere.<br />We are Non-fiction, anoffice forculturalinnovationand a...
Duivenvoorde Castleopening up a 13th century family estate<br />
Muziekgebouwaan ‘t IJ<br />social strategy of concert hall of the 21st century<br />
Tropenmuseum Junior<br />social strategy of online game for children’s exhibition<br />
De Verdiepingopen source cultural space<br />
VURBresearch on networked cities<br />
Twitteropoliscollaborative vision of Amsterdam in 2020 <br />
Collection of Crowdscrowd sourced exhibition model<br />
++ =Connecting the Zuidas<br />0101010101001011010010100100001100101001100110101010101010101001011010010100100001100101...
Amsterdam Museum Nightsocial museum platform for 18-30 years<br />
CastrumPeregrinicontemporary art in a former WWII hiding place<br />
Today<br />Who we are<br />Ideas Worth Spreading, Broadcast Yourself, Share Your Photos, Connecting People, Just do it!<br...
What’s happening?<br />The web is becoming more:- personal: personalisation (wishlists)- interactive: co-creation (Wikiped...
What’s in it for us?<br />Cultural institutions can use the instruments to:- open up: create better access to their collec...
What do we see?<br />
3 examples in focus <br />
1. Twitter<br />What’s happening?<br />
1. Twitter is:<br />An ambient social tool to communicate with friends, family and audience<br />Highly viral: your messag...
1. Twitter - opportunities<br />Become part of the fabric of someone’s daily routine: be present and findable<br />Engage ...
2. Games<br />Gaming<br />
2. Games - Opportunities<br />A playful instrument that can support and add to the exhibition and collection<br />New envi...
3. Augmented Reality<br />Augmented Reality<br />
3. Augmented Reality is<br />The immediate use of digital information as a layer on top of the real world<br />It is adopt...
Today<br />Who we are<br />Ideas Worth Spreading, Broadcast Yourself, Share Your Photos, Connecting People, Just do it!<br...
Examples of cultural institutions<br />A series of examples of museums, cultural institutions and other public vehicles th...
Conclusion for now…<br /><ul><li>There are endless opportunities for cultural institutions to open up their collections to...
… and there are as many opportunities to invite the public to join your care for your collections.
Making Things Public
Making Things Public
Making Things Public
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Making Things Public

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For the conference Access To Contemporary Art Conservation Non-fiction was invited to present on their work.

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Transcript of "Making Things Public"

  1. 1. Presentation<br />Making things public<br />Ideas Worth Spreading, Broadcast Yourself, Share Your Photos, Connecting People, Just do it!<br />
  2. 2. Today<br />Who we are<br />Ideas Worth Spreading, Broadcast Yourself, Share Your Photos, Connecting People, Just do it!<br />Making things public<br />
  3. 3. Hi. My name is Juha, which – as I discovered – meanssouphere.<br />We are Non-fiction, anoffice forculturalinnovationand a vehicleformakingthings public.<br /> <br />We are based in Amsterdam on the southside of the Museumplein, next to the Stedelijk Museum, Rijksmuseum and Van Gogh Museum. <br /> <br /> <br />
  4. 4. Duivenvoorde Castleopening up a 13th century family estate<br />
  5. 5. Muziekgebouwaan ‘t IJ<br />social strategy of concert hall of the 21st century<br />
  6. 6.
  7. 7. Tropenmuseum Junior<br />social strategy of online game for children’s exhibition<br />
  8. 8. De Verdiepingopen source cultural space<br />
  9. 9.
  10. 10. VURBresearch on networked cities<br />
  11. 11.
  12. 12. Twitteropoliscollaborative vision of Amsterdam in 2020 <br />
  13. 13. Collection of Crowdscrowd sourced exhibition model<br />
  14. 14. ++ =Connecting the Zuidas<br />010101010100101101001010010000110010100110011010101010101010100101101001010010000110010100110011010101<br />010101010100101101001010010000110010100110011010101010101010100101101001010010000110010100110011010101<br />010101010100101101001010010000110010100110011010101010101010100101101001010010000110010100110011010101<br />010101010100101101001010010000110010100110011010101010101010100101101001010010000110010100110011010101<br />010101010100101101001010010000110010100110011010101010101010100101101001010010000110010100110011010101<br />ART<br /> DANCE<br /> SHOP <br /> CREATIVE<br />Connecting the Zuidascreative masterplan of a business district<br /> SHOP <br />
  15. 15. Amsterdam Museum Nightsocial museum platform for 18-30 years<br />
  16. 16. CastrumPeregrinicontemporary art in a former WWII hiding place<br />
  17. 17. Today<br />Who we are<br />Ideas Worth Spreading, Broadcast Yourself, Share Your Photos, Connecting People, Just do it!<br />Making things public<br />
  18. 18. What’s happening?<br />The web is becoming more:- personal: personalisation (wishlists)- interactive: co-creation (Wikipedia)- democratic: long tail of choice (Amazon)- ubiquitous: always accessible (iPhone)<br />
  19. 19. What’s in it for us?<br />Cultural institutions can use the instruments to:- open up: create better access to their collections- engage: create (better) relationships with existing and new audiences- learn: new behaviours teach us what people actually do and want- make things really public: remove barriers and reveal expertise, insight and wonder<br />
  20. 20. What do we see?<br />
  21. 21. 3 examples in focus <br />
  22. 22. 1. Twitter<br />What’s happening?<br />
  23. 23.
  24. 24.
  25. 25.
  26. 26. 1. Twitter is:<br />An ambient social tool to communicate with friends, family and audience<br />Highly viral: your message can reach thousands within minutes via forwarding<br />Ubiquitous: you can access through sms, mail, via app, on the web<br />
  27. 27. 1. Twitter - opportunities<br />Become part of the fabric of someone’s daily routine: be present and findable<br />Engage with your audience: respond, converse<br />Create ambassadors: your audience will retweet<br />
  28. 28. 2. Games<br />Gaming<br />
  29. 29.
  30. 30.
  31. 31.
  32. 32. 2. Games are:<br />On the one hand interactive multimedia scenarios played on different platforms<br />And on the other hand they become part of real life, with applications like Foursquare and Soundwalk<br />Games are merging with our daily routines, stimulating social engagement<br />
  33. 33. 2. Games - Opportunities<br />A playful instrument that can support and add to the exhibition and collection<br />New environments and contexts for works and collections<br />Incredibly popular medium that is one of the world’s most dynamic industries; we can learn from them how to create interactive worlds<br />A simple social tool for engagement, like Foursquare and Soundwalk<br />
  34. 34. 3. Augmented Reality<br />Augmented Reality<br />
  35. 35.
  36. 36.
  37. 37. 3. Augmented Reality is<br />The immediate use of digital information as a layer on top of the real world<br />It is adopted through the widespread use of the iPhone, Android and other smart phones<br />
  38. 38. 3. AR - Opportunities<br />Ubiquity: adds meaning to places<br />New ways of looking: it opens new environments and contexts for collections<br />Makes things visible: lost building or sculptures can be seen on site<br />
  39. 39. Today<br />Who we are<br />Ideas Worth Spreading, Broadcast Yourself, Share Your Photos, Connecting People, Just do it!<br />Making things public<br />
  40. 40. Examples of cultural institutions<br />A series of examples of museums, cultural institutions and other public vehicles that are deploying these various instruments to make things public.<br />
  41. 41.
  42. 42.
  43. 43.
  44. 44.
  45. 45.
  46. 46.
  47. 47.
  48. 48. Conclusion for now…<br /><ul><li>There are endless opportunities for cultural institutions to open up their collections to the publicand share their expertise with their peers…
  49. 49. … and there are as many opportunities to invite the public to join your care for your collections.
  50. 50. We believe in actions. Just do it!</li></li></ul><li>Thank you.<br />Non-fiction<br />Office for Cultural Innovation<br />

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